Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign]

In this episode, host Jay Schwedelson interviews Casey Hill , a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement. ================================================================= Best Moments: (01:41) Casey shares his career journey and how he ended up at ActiveCampaign and Stanford (03:31) Casey explains the "5 degrees of content" framework for LinkedIn (06:31) Casey discusses the importance of having intentionality with your content based on your goals (09:53) Casey provides tactical tips for creating effective LinkedIn content (14:18) Casey emphasizes the importance of showing your personality and human side on LinkedIn (16:33) Jay and Casey discuss the "Since You Didn't Ask" segment, where they talk about non-work-related topics (19:19) Casey shares how listeners can follow and connect with him ================================================================= Guest Bio: Casey Hill is a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University's Business School. He has over 13 years of experience in the software and SaaS industry, with a focus on organic growth strategies. Casey is also the host of the "Angles and Insight" podcast, where he brings together billionaire tech icons to debate various industry topics. ================================================================= PARTNER WITH JAY AND GURU Media Hub HERE: www.GuruMediaHub.com Partner with Jay or have Jay on YOUR podcast: www.JaySchwedelson.com Jay's Agency: www.OutcomeMedia.com ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data .