SPECIAL LIMITED SERIES: ===> You NEED These New WINBACK Strategies! 🚽 <=== | BATHROOM Break #12 (COLLAB: The Marketing Millennials + Do This, Not That)

In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing. ================================================================= Best Moments: (02:16) Discussing win-back strategies for inactive email subscribers (03:14) Targeting subscribers who haven't engaged in the last 90 days (03:55) The ineffective "we miss you" win-back emails (04:15) Using "verification" emails to re-engage subscribers (05:10) Tailoring win-back strategies based on subscribers' past engagement levels (06:20) Sending personalized win-back emails to highly engaged subscribers (09:47) The importance of separate opt-out options for different communication channels (10:15) Avoiding one-click unsubscribe links to prevent bot-driven unsubscribes (11:05) Making the unsubscribe process a branding opportunity ================================================================= PARTNER WITH JAY AND GURU Media Hub HERE: www.GuruMediaHub.com Partner with Jay or have Jay on YOUR podcast: www.JaySchwedelson.com Jay's Agency: www.OutcomeMedia.com ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide .