Ep. 130 - Pulse of Email Marketing w/GUEST: Kevin Vaudry [Senior Director - Campaigner]

In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry , Senior Director, Sales & Marketing at Campaigner . They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band. ================================================================= Best Moments: (05:06) In-person conferences and events have rebounded to pre-pandemic levels in terms of enthusiasm and attendance (07:02) Over 75% of events Campaigner exhibits at provide value and ROI to justify the investment (08:26) Top questions from email marketers are around deliverability and inbox placement with recent Gmail and Yahoo policy changes (10:11) 3 tips to improve email deliverability: cleaning contact lists, relevant subject lines/content, monitoring engagement metrics (12:25) Hard bounce rate is an important but often overlooked factor in reputation with ESPs and inbox providers ================================================================= Guest Bios: Kevin Vaudry - Senior Director, Sales & Marketing at Campaigner ================================================================= PARTNER WITH JAY AND GURU Media Hub HERE: www.GuruMediaHub.com Partner with Jay or have Jay on YOUR podcast: www.JaySchwedelson.com Jay's Agency: www.OutcomeMedia.com ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide .