SPECIAL LIMITED SERIES: ===> FRIENDLY FROM is Secret Sauce of Email Marketing! <=== | BATHROOM Break #3 (COLLAB: The Marketing Millennials + Do This, Not That)

In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates. ================================================================= Best Moments: (01:37) The importance of having a consistent persona/personal name as your "from" instead of just your brand name (04:17) Separating your "from" name based on type of email (newsletter vs promo) to set proper expectations (05:28) Adding your offer to your "from" name can increase open rates by over 20% (07:25) Using different "from" names allows you to send more emails without overwhelming subscribers ================================================================= PARTNER WITH JAY AND GURU Media Hub: www.GuruMediaHub.com Partner with Jay OR have Jay on your podcast: www.JaySchwedelson.com Jay's Agency: www.OutcomeMedia.com ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index .