About this episode
In this episode of Do This, Not That, host Jay Schwedelson interviews Amy Porterfield , an online marketing expert who has built multiple 8-figure businesses. They discuss common myths and pitfalls when it comes to marketing and building an audience, with a focus on the importance of creating original and consistent content through platforms like podcasts. Amy shares insights on strategic "less is more" approaches to offers and products, being laser-focused on what you want to be known for, and planning out promotions in advance. Best Moments: (03:18) Amy Porterfield on the highs and lows of her entrepreneurial journey (04:14) How the "Less is More" mentality drove her business to 9 figures in revenue (06:05) Building a profitable business with few offers (08:28) Amy's unique take on a "No Agenda" marketing strategy (09:45) Digging into content marketing strategies (10:09) Why original content matters and how it drives business growth (11:51) Podcasting, list-building, and some undiscovered ways they can build your career and business (16:45) Why Amy creates a 12 month promo calendar, and how it CHANGED her business Guest Bio: AMY PORTERFIELD - Director of Content for Tony Robbins Companies (2009) - Founded Digital Course Academy (earned over $100 million in revenue) - Host of top-ranked marketing podcast, Online Marketing Made Easy - 89,000+ students through her courses - 50+ million podcast downloads AND MAKE SURE TO LISTEN TO AMY'S FANTASTIC PODCAST!! #1 in U.S.! AMY’S PODCAST: Online Marketing Made Easy with Amy Porterfield https://www.amyporterfield.com/amy-porterfield-podcast/ FOLLOW Amy on INSTAGRAM! @AmyPorterfield www.instagram.com/amyporterfield and for all things AMY - www.AmyPorterfield.com and REGISTER for the FREE - VIRTUAL - EMAIL EVENT to see Amy! www.GuruConference.com