EP. 97- 3 NEW TEST IDEAS! (how to leverage IMPOSTER SYNDROME to get HUGE BOOST!) I Jay's Scoop

In this episode solo episode, Jay Schwedelson shares some easy new email and social media test ideas that can help boost engagement. He discusses leveraging "imposter syndrome" with the number "101" to indicate "basics", using testimonials as email subject lines, and using words like "true" and "real" to stand out from hyperbolic marketing claims. Main Discussion Points: - Putting "101" in emails and social posts signals you're covering the basics people think they should already know - Using testimonials as email subject lines has increased open rates 25% - Words like "true" and "real" in subject lines stand out from overused superlatives Don't forget to register for Guru Conference 2024 ! And MASSIVE thank you to our Sponsor, Marigold !! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Get this podcast EXCLUSIVE offer today! https://jayschwedelson.com/marigold/