![EP. 33- [MUST LISTEN] December 2023 Gmail Update... l Jay's Scoop](https://artwork.captivate.fm/47b1df77-ad4d-4b4a-8d64-8d86985fef1e/New-Cover.jpeg)
November 24, 2023
EP. 33- [MUST LISTEN] December 2023 Gmail Update... l Jay's Scoop
Do This, NOT That: Marketing Tips with Jay SchwedelsonAbout this episode
In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B and consumer email campaigns this time of year, as well as the content that tends to perform well. Discussion Points: - On December 1st, Google is deleting inactive Gmail accounts that haven't been logged into for 2+ years. This will likely lead to an increase in bounce rates. - For B2B, letter format emails to directors and above see a 28% higher reply rate Dec 1-15 since executives have more availability. Also promote any 2024 planning content. - For consumers, specifically call out "Free Shipping Day" on Dec 14th to lift open rates 24%. List-focused content also works very well. - Jay encourages viewing the flood of holiday marketing as an opportunity to gather creative ideas and inspiration. And MASSIVE thank you to our Sponsor, Marigold !! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!