About this episode
Introduction: This podcast episode is hosted by Jay , who discusses the importance of the first email you send to new subscribers or customers. He explains why this initial email is so critical for establishing a relationship and getting your future emails delivered to the inbox. Jay also shares tips on crafting compelling subject lines and content to get high open and click rates. Main Points: - The first email you send when acquiring a new subscriber establishes a technical relationship between you and the recipient's email provider. If they open and click, future emails are 80% more likely to go to the inbox. - Thank you emails get low engagement. Craft compelling subject lines like "VIP gift inside" to increase opens. - Include awesome content in the first email to get them to click and fully engage - this "closes the loop". - Send the first email within 15 minutes or open rates drop 50%. People check to see if it went through.