What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339

In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver , CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B. Email Chris at chris@SessionBoard.com Check out Sessionboard at https://www.sessionboard.com/ Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrisicarver/ Best Moments: (01:35) Chris explains his background and how Sessionboard was created (03:13) The Google E-E-A-T algorithm and why it matters to marketers (04:03) How speakers provide expertise, experience, authority, and trust that AI lacks (06:21) Jay's "hot take" on every brand needing human brand ambassadors within 24 months (07:08) Statistics showing the effectiveness of influencer marketing in B2B (08:48) The shift from transactional speaking engagements to ongoing brand partnerships (10:20) Why smaller companies need to invest in brand ambassadors too (11:41) Overview of Sessionboard's platform and capabilities (13:31) Jay's endorsement of Sessionboard for event management ================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================= Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ================================================= AND don’t miss out on this awesome FREE upcoming Quick Hit! Marigold: Should I Switch Email Platforms? 5 Truths & Myths! 6/24 11am – 12pm ET. Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/ ================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma