Ask Us ANYTHING: Best WIN-BACK Strategy? 📺TV Show Update! Ep. 326

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks. ================================================= Best Moments: (01:46) Win-back campaigns should start much earlier than one year of inactivity (02:11) 70% of people who haven't engaged with emails after 60 days never will again (03:00) 30-day win-back strategy: value-driven special content (03:57) 60-day win-back strategy: create FOMO with mistake messaging (04:33) 90-day win-back strategy: confirmation status emails (05:41) 120-day win-back strategy: go nuclear with timing and sender changes (06:17) Sponsor segment: Emma from Marigold email platform (07:27) TV show recommendations including Paradise, Love Hotel, and House Hunters ================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma .