About this episode
In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses. ================================================= Best Moments: (01:04) The email strategy: sending a basic feedback request email to your database (01:46) Subject line technique: using only the word "question" with no preheader (02:37) How to adapt this strategy for different business types and database sizes (04:00) Using AI to synthesize and analyze customer feedback responses (05:38) Why this approach works better than traditional surveys (05:55) Bonus benefit: improved email deliverability through reply engagement ================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================= Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ================================================= AND don’t miss out on this awesome FREE upcoming Quick Hit! Marigold: Should I Switch Email Platforms? 5 Truths & Myths! May 30th 11am – 12pm ET. Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/ ================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma.