What are Spam Traps? EXPERT GUEST: ZeroBounce COO Brian Minick | Ep. 323

In this episode of Do This, Not That , host Jay Schwedelson welcomes back Brian Minick , Chief Operating Officer at ZeroBounce , to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them. ================================================================= Best Moments: (01:03) Introduction to spam traps – a topic that causes marketers to “freak out” (02:28) Spam traps affect everyone – B2B and consumer marketers alike (02:49) Pristine spam traps explained – email addresses created specifically as traps (06:46) Recycled spam traps – abandoned accounts converted into traps (08:18) The importance of recency in email marketing practices (09:57) How often should you be validating your email lists? (12:33) Why email validation is critical when switching ESPs (13:39) The “switch” ESPs pull – how they categorize senders into quality tiers (15:12) Resources available through ZeroBounce ================================================================= Guest Bio Brian Minick is the Chief Operating Officer at ZeroBounce, the industry leader in email validation, data improvement, and data hygiene. With extensive expertise in email deliverability, Brian specializes in helping marketers identify and eliminate issues like spam traps that can damage sender reputation. He’s particularly passionate about bridging the communication gap between sales and marketing teams to ensure email success. Connect with him on LinkedIn to tackle your deliverability challenges! ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma .