Is Performance Down For Everyone? ➕ Dating Advice? ASK US ANYTHING! | Ep. 337

In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty. ================================================= Best Moments: (01:21) They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff? (04:05) Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times. (05:20) Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates. (06:03) If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall. (08:08) Weekend email performance... Sunday do really, really well. (08:40) Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%. (09:30) Flash sales are doing incredibly well in the last ninety days. (10:00) Webinar show up rates have gone up really high for Fridays... increased about 25% year over year. (10:56) This is not the time to try to wake the dead in your database. (12:08) Jay, what do you do when someone is perfect on paper, but boring in real life? (13:03) If your friend really likes the person... they're not really asking your opinion. (14:07) If you don't like the person, get out of it. Life's too short. ================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================= Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ================================================= AND don’t miss out on this awesome FREE upcoming Quick Hit! Marigold: Should I Switch Email Platforms? 5 Truths & Myths! 6/24 11am – 12pm ET. Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/ ================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma