Ask Us ANYTHING: Wake the Dead (Your Email List) ☠️… My Spirit Airlines Confession 😬🛫 | Ep. 446

If you’ve ever wondered how to revive a dead email list or why people make a hard left into the airplane bathroom before takeoff, this one’s for you. Jay Schwedelson dives into his two favorite tactics to wake up unengaged subscribers before year-end—plus manages to work in an oddly passionate defense of Spirit Airlines. It’s classic Jay: part marketing brilliance, part relatable chaos. ㅤ Best Moments: (01:32) Why year-end is the best time to send “letter-style” emails from an executive (02:00) How a “note from the founder” subject line boosts open rates by 40% (03:00) The secret power of “verification” emails for reengagement (04:24) Subject line examples that actually make people click again (06:15) Jay’s unexpected love story with Spirit Airlines (07:41) The mystery of people who immediately use the plane bathroom ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/