![🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series]](https://artwork.captivate.fm/882b2973-da15-423b-bba6-cabc901a8aad/hTpaETlRYliJAt9m1JEDduoC.jpeg)
May 22, 2025
🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series]
Do This, NOT That: Marketing Tips with Jay SchwedelsonAbout this episode
In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder. ================================================= Best Moments: (01:05) The hosts play a fun 10-second game before diving into the main topic (03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders (03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work (03:41) Focus on data quality at both beginning and end of subscriber journey (04:27) Rule of thumb: subscribers who haven't engaged within a year become risky (05:26) Debunking the myth about only sending to engaged users to rebuild reputation (06:30) Open rates still provide value despite Apple MPP challenges (06:50) Importance of collecting customer feedback to improve email performance (07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see (08:38) B2B marketers should separate cold email programs from promotional emails (09:44) Reference to a subreddit about cold emails that provides examples of what not to do ================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================= Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ================================================= AND don’t miss out on this awesome FREE upcoming Quick Hit! Marigold: Should I Switch Email Platforms? 5 Truths & Myths! 6/24 11am – 12pm ET. Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/ ================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma