GUEST Webinar Success Secrets and REAL Lead Generation! w/CMO FloQast! [Industry Giant Accounting Platform] Ben Schechter!! 📈 Stop Counting Leads, Start Printing Pipeline | Ep. 430

Marketers love shiny objects, but this chat gets real about what moves pipeline right now with Jay Schwedelson and Ben Schechter . CMO FloQast! [Industry Giant Accounting Platform]From why webinars still outperform to how to score webinar engagement the smart way, Ben shares practical plays for B2B teams that feel more consumer savvy. You also get a sanity check on AEO experiments, and a peek at how a not-so-sexy category builds a brand people actually want to follow. ㅤ Connect with Ben Schechter on LinkedIn and explore FloQast if you lead or support an accounting team looking to modernize the close and operations. ㅤ Best Moments: (01:23) From B2C to B2B - the consumer skills that turbocharge enterprise growth (04:12) Webinars still crush - attendance, engagement, and conversion you can bank on (06:55) Registered vs attended vs engaged - who sales should call first and why (08:52) Stop worshiping lead count - pipeline and dollars beat vanity metrics (11:45) AEO is real but early - balance experiments with core SEO and paid search (15:15) Making accounting feel human - a distinct voice and an in-house studios team ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/