DONALD MILLER! Founder StoryBrand! Easy Way to Clarify Your Brand Message! New York Times Best Selling Author! | Ep. 349

In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller , who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins. ================================================= Check out Donald Miller’s free website analyzer and more resources at storybrand.ai and storybrand.com . For questions or to connect directly, email DM@storybrand.com . ================================================= Best Moments: (00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list? (06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead? (08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you. (09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere (17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent (21:32) A good story is actually, it has a very succinct plot and a million subplots (28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool (30:30) AI is the best thought partner I've ever worked with ================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================= Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ================================================= AND don’t miss out on this awesome FREE upcoming Quick Hit! Marigold: Should I Switch Email Platforms? 5 Truths & Myths! 6/24 11am – 12pm ET. Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/ ================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma