TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328

In this episode of Do This, Not That , host Jay Schwedelson welcomes Nancy Harhut , co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing . Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times. ==================================== Best Moments: (00:40) Introduction of behavioral‑science expert Nancy Harhut (01:50) Marketing during uncertain economic times (03:25) Autonomy bias —why giving choices boosts conversions (04:39) BYAF (“But You Are Free”) technique can double response (07:27) Magnitude encoding : how price positioning shapes perception (09:20) Physical space the price takes up influences value perception (10:18) Correct placement of original vs. sale prices for max impact (13:24) The reciprocity principle—favors that compel customers to repay (14:35) Where to connect with Nancy and grab her book ================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================= Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ================================================= AND don’t miss out on this awesome FREE upcoming Quick Hit! Marigold: Should I Switch Email Platforms? 5 Truths & Myths! May 30th 11am – 12pm ET. Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/ ================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma.