About this episode
In Episode 114 of the Athletor Podcast, we sit down with Adam Fellers—a wrestling coach and finance expert—to talk about the intersection of business and wrestling. Adam breaks down why so many coaches lack the business acumen needed to grow and sustain successful programs, and why waiting for outside help isn’t a winning strategy. We also analyze key financial metrics, like fundraising and staff investment, and how they correlate with on-the-mat success at the Division I level. Beyond the numbers, Adam shares insights on how wrestling programs can adopt a more structured, KPI-driven approach to athlete development. If he had the power to change the NCAA system, what would he do? We get into that, plus some rapid-fire fun, including his top book recommendation, Mount Rushmore picks, and more. If you're interested in the future of wrestling from both a competitive and financial standpoint, this is an episode you won’t want to miss!