About this episode
Today, we are talking about all things content and content marketing. I know you've heard the phrasing and seen the memes about how content is king. It's true, content is king. But you might be wondering how you go about building that content platform and how to leverage and implement that content into your marketing strategy. I'm so excited to have Cynthia Sassi on today. She's the founder of Fabulous Media Group and we are diving into this topic. Tune in and get ready to take notes! IN THIS EPISODE What drew Cynthia to the digital marketing industry. How digital advertising has leveled the marketing playing field. "With digital, we can change things up by the minute. If something's not working, we can try something else." The difference between digital and physical marketing materials. How consumer demand and advertising money effects how things are marketed. Different factors that Cynthia analyzes in order to create effective content. Why consistency is so important. Having an ideal client you are marketing to. "When you try to market to everyone, you're going to market to no one." The importance of being flexible in your approach. How to stand out in your digital marketing. Taking a step back and asking yourself what YOU would want to see in order to add value to your marketing. Connect with Cynthia: Website: Fabulous Media Group - Instagram: @cynthiasassi @fabulousarizona @fabulouswisconsin @fabulousiowa @fabulouswashington @fabulouscalifornia HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM! Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published. All details are live HERE: https://fitposium.com/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com ALSO... We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com