Beyond the Image Podcast

1d ago

Photographers… this may shock you — but not everyone is going to like your work. And sometimes, the loudest critics are other photographers. In this episode of Beyond the Image , James Patrick breaks down why criticism from other creatives often has nothing to do with your talent and everything to do with ego, insecurity, and misplaced comparison. You'll learn how to tell the difference between constructive feedback and noise, why other photographers don't get to decide your value, and how to stay focused on what actually matters — creating work you're proud of and serving the clients who hire you. If you've ever dealt with trolls, drive-by comments, or industry shade, this episode is your reminder that community beats competition, ego doesn't pay the bills, and not everyone is supposed to like your work. https://jamespatrick.com/

Dec 10

In this episode of Beyond the Image, James Patrick takes a direct, professional look at one of the most polarizing conversations in the photography world: ethical pricing. After a viral post claimed that "$2,000 for 100 photos is unethical," the industry erupted into yet another round of pricing debates, judgment, and misinformation. James breaks down why these arguments happen—and more importantly, why they're built on a limited, inaccurate understanding of how photography pricing, usage, licensing, and value-based business models actually work. In this episode, you'll learn: Why "dollars per photo" is the wrong way to price your work How usage, reach, and client impact determine true value How experience, overhead, and production level shape sustainable pricing Why shaming photographers for their rates is the real unethical behavior A clear framework for building a profitable, sustainable photography business How commercial photography pricing differs from family, portrait, and lifestyle work How understanding licensing transforms your earning potential Perfect for: Photographers, creative entrepreneurs, commercial shooters, brand photographers, content creators, and anyone looking to strengthen their business, pricing strategy, and professional mindset. If you've ever struggled with what to charge—or felt pressure from internet strangers telling you your rates are wrong—this episode will give you the clarity and confidence you've been missing. https://jamespatrick.com/

Dec 1

In this episode of Beyond the Image, James Patrick dives into one of the biggest questions photographers asked after his viral video: "What do you do when the client is the difficult one?" After more than 20 years, hundreds of shoots, and more personalities than he can count, James breaks down the real root of "bad clients," why a vague contract is more dangerous than a tough personality, and how to protect your work, your energy, and your business with clear boundaries. You'll learn: • Why your contract is your #1 line of defense • What MUST be included in every scope and deliverables list • How to enforce boundaries without being rude • Why "no" is often the most professional answer • How to navigate change orders, unreasonable requests, and toxic behavior • And how to move on without letting difficult clients drain your creativity If you've ever had a shoot derailed, a client push past limits, or a project go off the rails — this episode gives you the tools to stay in control, stay confident, and stay creative. Key Topics Covered • Why difficult clients aren't actually the root problem Most breakdowns come from vague agreements, not personality clashes. How tightening your contract eliminates 90% of conflict before it ever starts. • What must be inside your contract The exact items that belong in a scope of work — deliverables, looks, locations, edits, usage terms, fees, timelines, and change orders. • The phrase that ends arguments instantly How "please refer to the terms and conditions" resets expectations with professionalism and clarity. • When and how to say "no" without burning bridges Why "no" is not rude — it's a boundary. How to decline requests, deny scope creep, and keep the project on track. • How to recognize toxic client behavior early Red flags, communication breakdowns, and when to walk away. • The mindset shift photographers must make You can't be a creative and a punching bag at the same time. Client satisfaction matters — but so does your wellbeing. https://jamespatrick.com/

Nov 24

In this episode, I break down exactly how I landed a dream project—not through luck, connections, or waiting to "get discovered," but by creating the kind of work I wanted to be hired for. I share the full strategy behind building a spec portfolio, crafting content marketing around it, and ultimately generating a wave of viral visibility that positioned me as the go-to creator for that exact style of work. If you've ever felt stuck waiting for the "right" clients to find you, this is the blueprint for taking control of your opportunities and building demand around your passion. https://jamespatrick.com/ https://www.instagram.com/jpatrickphoto/

Nov 20

Fresh off a portfolio review at a local college, I'm breaking down the biggest and most common mistakes photographers make when trying to showcase their work—and why these mistakes might be standing between you and your next client. In this episode, I cover: • Mistake #1: Overloading your portfolio with too many images • Mistake #2: Showcasing work you don't actually want to shoot • Mistake #3: Not showing enough of the work you do want to be hired for And then we get into the biggest mistake of all: relying solely on your portfolio as your entire marketing strategy. Because in today's world, having a great portfolio is essential—but it's not enough on its own. We'll talk about what you should be doing beyond the portfolio to get in front of the right clients, build authority, and consistently generate work. Connect with me: 🌐 Website: jamespatrick.com 📸 Instagram: @jamespatrickphoto

Nov 7

Stepping into video work as a photographer? Before you hit record, you need to understand the technical fundamentals that make—or break—your footage. In this episode, James Patrick breaks down the 10 essential technical skills photographers must know before transitioning into video, including shutter speed rules, frame rates, ND filters, autofocus behavior, lighting continuity, audio basics, codecs, bitrates, and more. Whether you're adding video to your services or simply exploring motion for the first time, this episode gives you the roadmap to get started the right way. https://jamespatrick.com/

Oct 30

In the spirit of Halloween, I'm pulling back the curtain on 13 real-life production horror stories — projects that went sideways, off the rails, or barely escaped disaster. From shoots that spiraled out of control to campaigns that almost didn't see the light of day, these are the lessons learned the hard way from behind the lens and behind the scenes. Whether you're a creative, a brand, or a business owner, this episode is your survival guide for when everything that can go wrong… does. Tune in, take notes, and maybe keep some sage on standby. https://www.instagram.com/jpatrickphoto https://jamespatrick.com/

Oct 21

It's 2025 — and ghosting has gone professional. From clients who vanish after getting a proposal, to contractors who disappear mid-project, and collaborators who drop off without a word, we're all haunted by the same modern nightmare: bad communication. In this episode, James Patrick dives into the spooky, hilarious, and painfully relatable world of ghosting in business. He shares dramatized stories of the vanishing client, the disappearing collaborator, and the contractor who seemed promising — all told with a sharp sense of humor and a dash of Halloween flair. But this isn't just a vent session. Listeners will learn practical strategies for surviving ghosting, including how to set boundaries, follow up effectively, and even professionally resurrect conversations that seemed lost forever. Because in business — and in life — ghosts belong in stories, not in your inbox. Tune in, laugh at the absurdity, and discover how to turn the haunting of 2025 into clear, confident communication. More at: https://www.jamespatrick.com Follow on Instagram: https://www.instagram.com/jpatrickphoto