The Skift Travel Podcast
Skift·Hosted by Sarah Kopit and Seth Borko·318 episodes
Get the latest from the most-trusted travel industry news source. Skift sits down with creatives, executives, and entrepreneurs from across travel to discuss their insights and perspectives on the hows and whys of travelers’ habits, industry patterns, and the seismic changes happening across the industry. Listen for exclusive conversations with travel leaders and Skift's own in-house editors and analysts. Read the latest news every day at skift.com/news.
Why listen
The Skift Travel Podcast is for listeners who want travel treated as a serious global business, not just vacation inspiration. Hosts Sarah Kopit and Seth Borko, often joined by Skift editors and industry leaders, unpack how airlines, hotels, booking platforms, AI, politics, and consumer behavior are changing the way people move around the world. If you follow travel, hospitality, aviation, or tourism strategy, it offers a sharp weekly read on what the industry is worrying about next.
Episodes
Sarah Kopit and Adriana Lee break down why the travel industry may not actually be ready for AI despite the rush to adopt it. They explore fragmented hotel data systems, why travelers still do not trust AI booking tools, and how companies are starting to optimize not just for customers — but for AI agents themselves. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry. 00:00 AI Readiness Reality Check 00:48 Meet Adriana Lee: The Guest Co-Host 02:34 Hotels Data Fragmentation 03:40 Why Only Two Percent 06:18 Trust Guarantees and Risk 08:15 AI Search Fails in Practice 10:34 Mews and SiteMinder Integration 13:35 Business to Agent Era 21:00 Expedia Explore Takeaways 21:54 Top AI Operators Insights 27:06 Winners Losers and Wrap
Sarah Kopit reports live from Airbnb’s Summer Release event in San Francisco as Brian Chesky unveils Airbnb’s expansion into hotels, car rentals, services, and experiences.Sarah and Seth Borko break down why Airbnb increasingly looks like a full-service OTA, what Expedia’s latest acquisition says about the future of travel commerce, and how AI, creators, and social shopping are reshaping travel discovery. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry. 00:00 Two Events Same Day 02:27 Airbnb Summer Release Highlights 03:48 Scaling Experiences and Services 05:43 Hotels Expansion Strategy 08:21 Selling Out Debate 10:43 AI Enhancements Not Hype 13:19 Conference Vibes and WiFi 14:41 Cars and OTA Convergence 16:51 Expedia CarTrawler Scoop 19:06 Car Rental Realities 20:41 Mexico Rental Stories 23:46 CarTrawler Deal Math 25:46 Airbnb Versus OTAs 27:24 Winners And Losers 29:20 Proper Hotel Design Wins 31:22 Luxury Hotel Little Things 32:36 Luxury Travel Shifts 33:53 Chasing Brian Chesky 34:26 Wrap Up And Goodbye
International travel to the U.S. fell another 14% as America’s tourism challenges continue ahead of the World Cup.Sarah Kopit and Seth Borko break down the growing perception problem facing the U.S., the pressure hotel owners are feeling from major brands, and why TikTok may become a major player in travel booking and discovery. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry. 00:00 Inbound Tourism Slump 02:52 Is America Safe 05:33 Why Visitors Stay Away 08:07 World Cup Reality Check 09:38 Market Breakdown Canada EU Asia 11:50 China Trip Visa Talk 14:03 Hotel Owners Squeezed 17:47 Comment Cesspool Debate 20:14 Are Brands the Villains 22:32 Brands Aren’t Self-Correcting 24:32 AI Will Cull Hotel Brands 26:13 TikTok Shop Meets Travel 28:08 Why Experiences Sell First 29:40 Survey Data on Social Booking 31:08 Creators Close the Funnel 34:25 Live Streaming Travel Commerce 35:51 Winners and Losers Segment 36:03 Liberty Game Marketing Win 38:33 Hantavirus Cruise Panic 40:57 Ending on Women’s Sports 42:00 Wrap Up and Sign Off
America has never had the equivalent of a tourism minister — until now. In March, President Trump created the role of Special Presidential Envoy for American Tourism, Exceptionalism, and Values, and handed it to Nick Adams: conservative commentator, self-styled "alpha male," and the loudest pitchman U.S. travel has ever had. In this special edition of the Skift Travel Podcast, Gordon Smith sits down with Adams for one of his first extended interviews in the role. They cover the operational push behind the 2026 World Cup, mounting concerns over transit pricing and visa wait times, and the "fake narratives" Adams says are distorting global perceptions of the U.S. Adams also lays out his ambitious goal of 100 million international visitors by 2030, and explains what "American exceptionalism" looks like through a tourism lens. It's a candid conversation with one of the most outspoken voices in U.S. travel — and a central question hanging over it all: is the world ready to buy what Nick Adams is selling? Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Spirit Airlines is shutting down after years of financial struggles, failed merger attempts, and rising costs.Sarah Kopit and Seth Borko break down what killed Spirit, what it means for budget travel in the U.S., and why Skift Research found that travelers don’t necessarily return to destinations simply because they loved them. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry. 00:00 Spirit Goes Dark02:09 Bag Fees and Cheap Fares02:41 A Rare US Airline Collapse03:39 LaGuardia Marine Terminal Fallout04:50 What Killed Spirit05:37 DOJ Merger Block and Bailout Debate10:48 Low Cost Model Under Pressure14:26 Who Wins Next JetBlue15:39 New Report Destination Loyalty17:12 Why Loyalty Is Hard17:40 Survey Chart Surprise19:04 What Drives Returns19:32 Family Comfort Factor20:37 Jumpstart Vacation Mode22:42 Strategy For Destinations25:15 Repeat Travel Examples29:02 Winners And Losers30:22 Pop Culture Pivot33:22 Wrap Up And Goodbye
OTAs still dominate travel booking, but pressure is building from AI, banks, and global disruption.Seth Borko and Dennis Schaal break down Booking’s earnings, the Capital One–Hopper deal, and what it all means for the future of online travel. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry. 00:00 Six Million Room Nights 01:05 Meet Dennis Schaal 02:42 Booking Earnings Breakdown 05:26 US Share Gains 06:23 Brand Strategy Debate 08:35 Genius Loyalty Power 10:20 Airbnb Loyalty Questions 13:02 Connected Trip Expansion 15:58 Glen Fogel Insight 17:03 AI Disruption Debate 19:44 OTA Marketing Arbitrage 21:38 Skift Path to Purchase 22:41 Search Phase Shift 22:57 AI Enters Decision 24:08 Trust and Intermediaries 25:16 Customer Service Reality 27:29 Capital One Buys Hopper Tech 28:50 Hopper and B2B Arms Race 31:14 B2B OTAs vs GDS 33:26 Expedia CFO Shakeup 36:29 Airbnb Services Debate 40:04 OTAs Still Dominate Booking 43:44 Winners Losers and Lessons
TV is driving travel demand. AI is reshaping how people search.Sarah Kopit and Seth Borko break down how culture and technology are changing who controls visibility, demand, and bookings in travel. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry. 01:10 Prestige TV Confessions 01:28 HBO at Hotel Conferences 03:09 White Lotus Tourism Effect 06:59 Season Four Location Scoop 09:57 Hyatt Unbound Soft Brands 12:24 Fan Mail Hotelier Squeeze 14:45 AI Search Visibility Shock 18:46 AI Citations Study 20:28 Why Aggregators Win 21:06 Brands Need Answers 23:07 Do Travelers Want Rankings 24:38 Chart of the Week 27:06 Trust and Accuracy 29:02 Research vs Booking 31:00 Winners and Losers 34:08 Wrap Up and Farewell
Hotel brands are winning while owners face rising costs and softer demand.Sarah Kopit and Seth Borko break down the growing pressure on hotel owners and what it means for the future of the franchise model. Presented by Viasat Ads. Click here to learn more! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry. Timestamps: 00:00 Tax Day By Numbers 02:05 Refunds And Reality 04:34 Filing Jointly Milestone 05:15 Behind The Big Feature 07:29 Hotel Owners In Crisis 11:16 Costs Squeezing Operators 15:17 Fees Brands Take Off Top 17:21 Asset Light Winners Losers 18:26 Franchise Model Breaking Point 19:41 Do Brands Earn Fees 20:11 Tech Enables Independence 21:47 Why Brands Still Matter 23:49 PIPs And Brand Standards 26:07 Asset Light Versus Owners 29:25 World Cup Hotel Stress Test 31:42 Swiss Cheese Risk Stack 33:06 Winners Losers And Wrap
Flights are cheap. Hotels are expensive. Sarah Kopit and Seth Borko break down the economic forces driving up travel costs — and what it means for travelers, hotel owners, and the future of the industry. Presented by Viasat Ads. Click here to learn more! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry. 01:40 Why Labor Costs Rise 03:06 Artemis Moon Mission 04:23 Sci Fi and Space Evolution 06:51 Sam Altman Profile 13:10 Cost Disease Explained 18:57 Travel as Social Antidote 20:47 Hotels Get Unaffordable 21:43 Overtourism and Cheap Flights 22:32 Why Flights Stay Cheap 23:47 Airline Efficiency Revolution 24:52 Hotels Lag Behind 25:49 Labor Crunch Reality 28:17 Fixing Hotels Like Airlines 31:37 Owners Squeezed Hard 32:33 Cost Levers Breakdown 35:13 Hyatt Tackles Distribution 39:54 Winners Losers Wrap
Airline leadership shakeups, alliance shifts, and AI-driven discovery are all hitting travel at once. Sarah Kopit and Seth Borko break down what these changes mean for how the industry operates — and how travelers choose where to go. Presented by Viasat Ads. Click here to learn more! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry. 00:00 Airline Drama Teaser 01:18 England Trip Banter 01:45 Brummy Accent Storytime 03:29 Air Canada Language Fallout 07:07 Flag Carriers And Politics 09:10 Willie Walsh Joins IndiGo 13:43 ITA Airways To Star Alliance 15:08 April Fools News Pitfalls 17:41 Hotels Lose Discovery Window 19:45 AI Disrupts Travel Discovery 20:50 AI Discovery Black Box 21:36 Experience First Search 22:26 AI Shelf Space Shrinks 23:55 Funnel Flips To Experiences 26:10 Hotels Build Surface Area 27:13 Ads And Monetization 29:45 Live Translation Breakthrough 33:13 Travel Friction And Language 36:12 Winners And L
Three-hour airport lines. TSA agents not showing up. Ground stops at major airports. All in the same week. In this episode of the Skift Travel Podcast, Sarah Kopit is joined by Skift Managing Editor Lex Haris to unpack what may be the clearest signal yet that the U.S. travel system is under real strain. They break down how a partial government shutdown is impacting TSA staffing, why some airports are seeing massive wait times while others are operating normally, and how unpredictable the experience has become for travelers. The conversation goes beyond the headlines to explore what happens when multiple pressures hit the system at once — record spring break demand, staffing shortages, operational incidents, and ongoing political uncertainty. They also examine the business side: why some airlines like United say they’re well positioned to weather the chaos, while others may struggle if conditions worsen. And with global events and international travel sentiment in the mix, the ripple effects could extend far beyond U.S. airports. At its core, this episode asks a simple question: Is this just a rough week for travel — or a sign of something bigger? Presented by Viasat Ads. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry. 01:01 Monday Meltdown Recap 01:54 Why Airports Are Jammed 05:34 Is Aviation Broken 09:15 TSA Staffing Fallout 13:46 Business Impact On Travel 14:16 United And Delta Flex 15:35 Buy The Whole Row 18:39 Hotels War And World Cup 21:37 New DHS Boss Spotlight 23:51 Shutdown Predictions 26:51 Winners And Losers 30:14 Wrap Up And Goodbye
The Iran war exposed cracks across global travel, from broken systems and AI customer service failures to mounting pressure at U.S. airports. In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko break down the latest travel fallout and explain why Latin America may be the most important market to watch next. Presented by Viasat Ads. Click here to learn more! 00:00 Shutdown Travel Fallout00:49 Iran War Disruptions03:06 AI Fails in Crisis05:30 Chatbots vs Humans08:23 Shutdown Hits TSA11:26 Donations for Agents14:22 Newark Airport Tangent16:32 Latin America Resilience19:33 New Traveler Survey20:27 Top Destinations Quiz20:59 Politics vs Travel Demand22:16 Affordability Takes Over23:05 Broadway Sticker Shock24:42 How LatAm Plans Trips27:17 AI Disrupts Search First28:26 Buy Now Pay Later and FX29:25 Crypto and Inflation Mindset31:01 Government Shutdown Bet33:11 Winners Losers and Wrap Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Oil hit $100, airlines are under pressure, and Gen Z is not behaving like millennials did. In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko unpack what higher fuel prices mean for airline economics, how this week’s travel chaos felt in real life, and why new Skift Research suggests Gen Z may force the industry to rethink some big assumptions. Presented by Viasat Ads. Click here to learn more! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Conflict in the Middle East is once again raising questions about the resilience of global travel. In this episode of the Skift Travel Podcast, Seth Borko is joined by Skift Airlines Editor Gordon Smith to examine how escalating geopolitical tensions could ripple through the aviation industry. They discuss the potential impact of airspace disruptions, how airlines prepare for geopolitical risk, and why oil prices and flight routing remain critical vulnerabilities for global aviation. The conversation also explores how travelers respond to geopolitical uncertainty and why airlines and travel companies are paying close attention to how the situation develops. From operational challenges to economic ripple effects, this episode looks at how global conflict can quickly reshape travel. Presented by Viasat Ads. Click here to learn more! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Hotels are facing political pressures they were never built to handle. In this episode, Sarah Kopit and Seth Borko examine how immigration enforcement, protests, and franchise agreements are forcing hotel owners into impossible decisions. They also explore why hotel brands have doubled in number but struggle to stand out, and what that means for the future of travel. Presented by Viasat Ads. Click here to learn more! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Marriott expects 35% growth in co-branded credit card fees next year. At the same time, it’s warning investors that AI could disrupt its entire loyalty ecosystem. In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko break down what’s happening at the intersection of loyalty, artificial intelligence, and geopolitics. They start with Marriott’s earnings, where the power of co-branded credit cards is now central to profitability. With 270 million Bonvoy members and over $700 million in credit card fees, loyalty has become a financial engine. But in a dramatic shift from prior years, Marriott and Hilton are now explicitly disclosing AI as a risk in their SEC filings. Why? Because AI-powered intermediaries may change how travelers search, compare, and book hotels. Skift Research data shows that only 6% of travelers say they would remain loyal if an AI found them a better deal. That’s a sobering number for any brand betting on loyalty. The conversation then widens to Skift Research’s 2026 outlook, where the word of the year is “resilience.” Consumers continue to prioritize travel globally, even amid affordability pressures and economic uncertainty. But geopolitics, from protests to tariffs to airspace disruptions, may be the single biggest risk facing the industry. They close with a look at tech stock volatility, market reactions to AI, and what all of this means for travel companies heading into an uncertain year. A sharp, data-driven discussion about loyalty, AI disruption, market risk, and the resilience of the global traveler. Presented by Viasat Ads. Click here to learn more! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the trave
Weight loss drugs may be one of the most underestimated forces reshaping travel. In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko unpack how GLP-1 drugs like Ozempic are quietly changing who travels, where they go, and how they spend. As obesity rates decline for the first time in decades and medication prices fall, travelers are unlocking trips they once thought were impossible, from walkable European cities to long-delayed bucket-list experiences. The conversation explores how this shift affects hotels, cruises, airports, and destinations. They debate whether cruise lines could lose part of their core audience, why airports may need to rethink food, alcohol, and retail revenue, and how experiential travel becomes more important as physical barriers fade. Along the way, they connect the dots to major cultural moments like the Super Bowl halftime show and the Olympics, showing how entertainment, health, and tourism increasingly intersect. A timely look at why travel demand is changing, and why the industry may be less prepared than it thinks. Presented by Viasat Ads. Click here to learn more! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
This week on the Skift Travel Podcast, Sarah Kopit and Seth Borko tackle a wide-ranging conversation that sits at the intersection of geopolitics, growth, and brand identity in travel. They begin with one striking reality: very few travel companies are willing to go on the record about political issues, even as immigration policy, protests, and global perception begin to influence tourism decisions ahead of major events like the World Cup. From there, Seth breaks down Skift Research’s latest Travel Health Index, revealing a year of uneven growth, regional divergence, and a continued shift of travel’s center of gravity toward Asia and the Middle East, while North America and Europe lag behind. The episode also covers severe winter storms and flight cancellations, airline geopolitics, American Airlines’ return to Venezuela, uncertainty around aircraft certification, and what safety, affordability, and perception mean for U.S. tourism in 2026. The conversation closes with a deeper question facing hotels, Airbnb, and destinations alike: can brands scale without losing their soul? Using lifestyle hotels as a case study, Sarah and Seth explore why “cool” is harder to scale than luxury, and why fixed assets collide with fast-moving cultural trends. A thoughtful, data-backed look at where travel is headed and what’s holding it back. Presented by Viasat Ads. Click here to learn more! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
This week on the Skift Travel Podcast, Sarah Kopit and Seth Borko break down a set of travel industry flashpoints that all connect back to one thing: trust. They start with the industry’s most hated topic, fees. Resort fees, junk fees, and the reality that “transparent pricing” usually just means the cost moves around, not that it disappears. They dig into what travelers actually notice, what regulators are trying to fix, and why hotels keep getting stuck in the middle of disclosure, taxes, and pricing optics. Then the conversation shifts to Airbnb’s renewed hotel push, including its moves to bring more independent and boutique hotels onto the platform. Seth lays out why Airbnb’s brand has always benefited from being the alternative, and why chasing scale creates a new set of tradeoffs, especially when you are competing with the OTA giants. If you care about where travel distribution is heading, and why pricing trust is becoming a competitive advantage, this one’s for you. Presented by Viasat Ads. Click here to learn more! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
We’re sharing a preview of a new podcast from Skift called Skift Take Sessions. Skift Take Sessions is a weekly, journalist-led podcast built from the most important conversations shaping the global travel industry. Each episode features candid interviews with CEOs and senior leaders across airlines, hotels, and travel platforms, recorded live at Skift events and expanded with context around why the conversation matters now and what we learned. Hosted by Wil Slickers, the show brings listeners inside executive-level thinking from leaders at companies like Hilton, Expedia Group, Airbnb, JetBlue, and more. New episodes drop every week. Listen and follow Skift Take Sessions: Apple Podcasts: https://podcasts.apple.com/us/podcast/skift-take-sessions/id1871511773 Spotify: https://open.spotify.com/show/4oKApv7z0I65VpySjh9rqP?si=2e8f1e3e83e8459d Skift.com: https://skift.com/skift-travel-podcasts/
As travel brands head deeper into 2026, cracks are starting to show in some of the industry’s most trusted strategies. In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko unpack a wide-ranging week in travel, starting with Hilton’s launch of its 26th brand and the growing question of brand fatigue in hospitality. They explore whether having dozens of brands actually helps in an AI-driven world, or if it risks making brands less visible as search and discovery become more concentrated. The conversation then shifts to airlines, where a proposed merger between Allegiant and Sun Country highlights a stark reality: low-cost carriers are thriving globally, except in the U.S. Seth breaks down why premium demand is surging, why Spirit is struggling, and how exclusive routes and consolidation are reshaping airline economics. They also dive into geopolitics and tourism, examining what happens when destinations like Greenland suddenly find themselves at the center of global headlines for reasons unrelated to travel, and how tourism boards navigate perception, safety, and political uncertainty. The episode closes with a candid discussion on loyalty, from airline status and credit card programs to the real cost of “cheap” loyalty. Seth and Sarah debate whether loyalty programs actually build emotional connection or simply lock in convenience, and why some brands, like Airbnb, have deliberately stayed out of the loyalty arms race. Presented by Viasat Ads. Click here to learn more! Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
The travel industry is entering 2026 with more uncertainty than confidence. In this first episode back of the year, Sarah Kopit and Seth Borko break down the forces quietly reshaping travel right now and why many of the industry’s assumptions may already be outdated. From shifting demand patterns and loyalty fatigue to AI hype, border friction, and the growing divide between luxury and mass travel, this episode lays out what actually matters heading into the year ahead. They unpack which trends are real, which are overstated, and where travel brands, destinations, and operators could be caught off guard. Along the way, they debate whether international travel to the U.S. is facing a longer-term problem, why travelers are becoming less loyal, and how 2026 could expose cracks in strategies that worked just a few years ago. If you want a grounded, data-driven reality check on where travel is headed next and who is positioned to win or lose in 2026, this conversation sets the tone for the year. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
As the year comes to a close, Sarah Kopit and Seth Borko unpack Skift Megatrends 2026 and what the next phase of global travel could look like. The conversation spans some of the industry’s most consequential shifts, from declining alcohol consumption and its surprising upside for hospitality, to the growing dominance of luxury travel and whether it represents a lasting structural change or a fragile bubble. They also explore mounting friction around international travel to the U.S., including new border screening proposals and what they could mean for inbound demand ahead of the World Cup. Along the way, the hosts dig into hotel loyalty’s rising costs, why travelers are increasingly “loyalty mercenaries,” and how personalization and AI are reshaping the competitive landscape. The episode closes with a look at emerging aviation innovations, winners and losers of the week, and a final bet on whether U.S. inbound travel can break its losing streak heading into 2026. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
In this episode of the Skift Travel Podcast, Editor-in-Chief Sarah Kopit and Head of Research Seth Borko sit down with Warren Fields, CEO of Pyramid Global Hospitality, one of the largest hotel management companies in the world. Fields offers a rare inside look at how hotel operators really think, from the economics of rising costs and stagnant revenues to the ongoing talent challenges reshaping hospitality. The conversation spans the full landscape of hotel operations: why management companies are in the “value creation business,” how Pyramid negotiates healthcare, insurance, and labor efficiencies at scale, and why personalization is becoming the new standard for both branded and independent hotels. Fields also shares his views on AI’s practical role in hotel operations, the future of non-alcoholic beverage trends, and the generational shift reshaping hotel jobs and workplace expectations. Plus, he gives candid advice to travelers on how to get better service, reflects on the industry’s most outdated habits, and explains what truly makes a hotel stay feel memorable. A sharp, behind-the-scenes look at the business of running hotels today. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
On this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko sit down with Ken Cruse, CEO and Co-Founder of Soul Community Planet, one of hospitality’s most unconventional emerging brands. Cruse, whose background spans Marriott, Host Hotels, and Sunstone Hotel Investors, walks us through why he left the traditional hotel playbook behind to build a vertically integrated company centered on conscious living. Ken breaks down the philosophy that drove SCP’s creation, from its biophilic design and wellness-driven experiences to its “fair trade pricing” model that lets guests decide what they believe their stay was worth. He also talks candidly about the inefficiencies he sees across the industry, how AI and automation are reshaping hotel operations, the surprising demographics of the so-called “mindful traveler,” and how SCP raised 210 million dollars in venture capital for an asset-heavy hospitality concept. If you want a fresh perspective on what the next generation of hospitality brands might look like, why premium pricing doesn’t scare off today’s traveler, or how a hotel can blend community, wellness, and sustainability without losing financial discipline, this conversation offers a rare inside look. This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko unpack one of the biggest stories in global tourism right now: Saudi Arabia’s explosive push to become a world travel hub. Fresh off a reporting trip to Riyadh, Sarah shares on-the-ground insights from Tourise—including the scale of development, the country’s prestige mega-projects, and the challenges of turning early momentum into mass-market appeal. Seth analyzes Saudi’s real tourism numbers and what they reveal about the nation’s long-term strategy. The episode also breaks down Google’s latest move into AI-powered travel booking and what it could mean for OTAs like Expedia and Booking. Plus, the hosts revisit the Marriott and Sonder fallout, debate a controversial bet tied to the Epstein files, and wrap the show with their weekly winners and losers ahead of the Thanksgiving holiday. Presented by EF World Journeys. Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
In this airline-deep-dive edition of the Skift Travel Podcast, Head of Research Seth Borko teams up with Airline Editor Gordon Smith to unpack one of the most puzzling trends in global aviation: why ultra-low-cost carriers soar in Europe while their U.S. counterparts continue to stumble. Drawing on fresh analysis and industry reporting, they break down the cost pressures reshaping the American market, the rise of basic economy among network carriers, and why loyalty programs work so differently across continents. The conversation ranges from Ryanair’s viral social strategy to Frontier’s push for premium seating, the economics behind airport infrastructure, and the surprising ways geography shapes airline profitability. It’s a fast, highly informed tour through the forces redefining modern air travel. Presented by EF World Journeys. Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
In this episode of the Skift Travel Podcast, Editor-in-Chief Sarah Kopit and Head of Research Seth Borko unpack a big week in travel and politics. Fresh off Skift Global Forum East in Abu Dhabi, they discuss how the center of gravity in global tourism is moving eastward and what it means for destinations across the Middle East and Asia. Then, they share exclusive insights from Skift’s interview with New York City’s newly elected mayor, Zohran Mamdani, who reveals plans to boost the city’s tourism budget, tackle Airbnb regulation, and appoint a “tourism czar” ahead of the 2026 World Cup. The conversation wraps with highlights from Abu Dhabi’s aviation boom, TripAdvisor’s restructuring, and a surprising “winner of the week” involving pampered falcons. Presented by EF World Journeys. Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
In this episode of the Skift Travel Podcast, Editor-in-Chief Sarah Kopit and Head of Research Seth Borko are joined by aviation attorney Jennifer Trock, a partner at Morgan Lewis and one of the leading legal minds in global aviation. Together, they unpack what the latest U.S. aviation legislation means for travelers — from a $12.5 billion overhaul of air traffic control to the slow path toward airport privatization. The conversation also explores the rise of electric vertical takeoff and landing (eVTOL) aircraft, the regulatory hurdles ahead, and how the race toward flying taxis could redefine short-haul travel by 2028. Presented by EF World Journeys. Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
In this episode of the Skift Travel Podcast, Editor-in-Chief Sarah Kopit and Head of Research Seth Borko unpack the transatlantic slowdown — why over a million European tourists are skipping the U.S. and what it means for global travel. Fresh off Skift’s first-ever Transatlantic Summit, they dive into the data behind the world’s most important travel corridor, exploring how politics, sustainability, and shifting traveler behavior are reshaping cross-Atlantic tourism. They also share insights from airline and rail leaders, debate the economics of sustainability, and launch a new rapid-fire format featuring predictions, myths, and travel tips. Presented by EF World Journeys. Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
In this Skift Travel Podcast live session from Skift Global Forum, Skift’s Founding Editor Dennis Schaal sits down with Glenn Fogel, CEO of Booking.com and Booking Holdings, for a wide-ranging discussion on how technology is reshaping online travel. Fogel reflects on Booking’s evolution from the dot-com era to the dawn of agentic AI, sharing how the company is using new tools to enhance customer experience, unify its connected trip vision, and expand its B2B partnerships. He also weighs in on competition with Airbnb, regulation challenges in Europe, and the future of distribution through large language models like ChatGPT and Gemini — offering an insider’s perspective on what it takes to stay ahead in an increasingly AI-driven travel landscape. Presented by EF World Journeys. Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
In this special Skift Travel Podcast live session from Skift Global Forum, Skift CEO and Founder Rafat Ali sits down with Brian Chesky, CEO and Founder of Airbnb, for an in-depth conversation about the company’s evolution and what’s next for one of the world’s most influential travel brands. Chesky discusses Airbnb’s bold expansion beyond stays into services and experiences, its renewed focus on hotels and global markets, and how the company is preparing for a new era of AI-powered travel. From addressing slowing growth to redefining how travelers book and experience trips, this wide-ranging discussion offers an unfiltered look into Airbnb’s future and the broader shifts shaping travel and technology. Presented by EF World Journeys. Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Luxury hospitality veteran Anna Nash, now President of Explora Journeys, joins Skift’s Sarah Kopit and Seth Borko to unpack how the brand is reframing the cruise experience as “ocean travel.” From positioning ships as floating boutique hotels to balancing wellness, cuisine, and destination immersion, Nash shares how Explora Journeys is targeting both longtime cruisers and first-time travelers. The conversation explores challenges in standing out in a crowded luxury market, shifting booking behaviors, and the role of sustainability and community-building at sea. Presented by EF World Journeys. Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
This week on the Skift Travel Podcast, Editor-in-Chief Sarah Kopit and Head of Research Seth Borko return from the Skift Global Forum in New York City with their biggest takeaways from the industry’s “Super Bowl.” They break down Airbnb CEO Brian Chesky’s remarks about the company “getting serious” about hotels, examine Expedia’s latest moves in artificial intelligence under Ariane Gorin, and reflect on how the forum’s conversations revealed broader trends shaping the future of travel. From loyalty programs to the shifting balance between short-term rentals and hotels, Sarah and Seth unpack the key insights and the moments that defined the week for travel leaders. Presented by EF World Journeys. Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
In this episode of the Skift Travel Podcast, Hilton CEO Chris Nassetta joins Skift CEO/Founder Rafat Ali for a candid conversation about leadership, culture, and navigating nearly two decades at the top of one of the world’s largest hotel companies. Nassetta reflects on how his personal approach to hospitality — from cooking dinner for large groups of family and friends to leading a company of more than 7,000 properties — shapes Hilton’s culture and strategy. The discussion covers the demands of consistent global expansion, the role of technology in guest experience, and why leadership in hospitality is about more than numbers on a balance sheet. Presented by EF World Journeys. Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
As Skift gears up for Global Forum in New York, this week’s podcast features a replay of our recent webinar, Online Travel in Flux. Seth Borko and Sarah Kopit join founding editor Dennis Schaal to explore the forces transforming online travel. From the rise of AI in trip planning to the latest OTA strategies, loyalty innovations, and regulatory pressures, the conversation provides a timely look at how the industry is evolving. Dennis also brings in perspective from past Skift Global Forums, where industry-shaping announcements have taken place, and offers a preview of the discussions likely to unfold on stage this year. Presented by EF World Journeys. Key Takeaways: How AI adoption is influencing both consumers and travel companies The shifting balance between direct bookings, OTAs, and challenger platforms The outlook for RevPAR and what “RevPAR Zero” means for hotels The rise of B2B as a growth engine for online travel companies Talent, loyalty, and the long-term impact of AI on the travel workforce Regulation and its potential to shape the competitive landscape Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
The countdown to the FIFA World Cup 2026 is on, and New York–New Jersey is set to host the world’s biggest stage — including the final at MetLife Stadium. Seth Borko and Sarah Kopit sit down with Bettina Garibaldi, Chief Marketing and Communications Officer for the NYNJ Host Committee, to unpack how the region is preparing for an event expected to bring $3.3 billion in economic impact. From transit and mobility challenges to fan festivals and local business engagement, Bettina shares how the World Cup could transform the region’s hospitality landscape and leave a long-term tourism legacy. Presented by EF World Journeys. Takeaways: New York–New Jersey will host eight matches and the final, expected to attract global audiences on par with 13 Super Bowls. The event is projected to deliver $3.3 billion in economic impact and support more than 26,000 jobs. Mobility and operations are top priorities, with agencies preparing for 80,000+ fans per match. Local businesses are encouraged to creatively engage visitors with thematic experiences, even without FIFA IP rights. The official FIFA Fan Festival at Liberty State Park will run all 39 days of the tournament. Beyond 2026, the tournament is seen as a chance to strengthen the region’s long-term tourism and hospitality brand. Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Throughout the summer, Skift CEO Rafat Ali has been sitting down with travel leaders around the world for wide-ranging conversations about real estate, artificial intelligence, emerging destinations, independent hotels, and more. For the last episode in this series, Ali sits down with Agoda CEO Omri Morgenshtern to talk about the evolution of Agoda over the last 20 years, with a particular focus on technology, artificial intelligence, and talent strategy. Morgenshtern discusses Agoda’s role within Booking Holdings, the company’s growth in Asia, and how it’s turning Bangkok into a tech hub by importing global talent and cultivating local engineers. The discussion dives deep into the real-world applications and limitations of generative AI – especially in enterprise settings – and how Agoda is integrating it across engineering, customer service, and product development. Presented by EF World Journeys. Takeaways 1. Agoda Is Betting Big on AI—But Real Impact Takes Time: While generative AI has changed how engineers work, Morgenshtern says it’s not yet delivering the 5X or 10X productivity promised. Its true power lies in accelerating velocity and enabling new product features. 2. Bangkok as a Tech Hub Is No Accident: Agoda’s 50/50 model—pairing experienced global engineers with top local graduates—has transformed the Thai capital into what Morgenshtern calls “Silicon Valley in Bangkok.” 3. Customer Support Is the First Real AI Win: From translation to tone-matching to faster case resolution, generative AI is already improving customer experience and agent efficiency at scale. 4. Fintech Is the Next Loyalty Layer: Morgenshtern sees Agoda’s future in providing financial services to both consumers and partners, turning travel companies into banks and loyalty programs into financial ecosystems. 5. Vietnam’s Strategy Is a Tourism Case Study: While many markets are growing, Vietnam stands out for its deliberate, long-term approach to tourism development—including air routes, visa policy, and infrastructure investment. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.
On this episode of the Skift Travel Podcast, co-hosts Sarah Kopit and Seth Borko return from their summer break with a high-speed conversation featuring Boom Supersonic founder and CEO Blake Scholl. Scholl shares how Boom is working to make three-hour transatlantic flights a reality by the end of the decade, why Concorde failed to scale, and how Boom’s technology could silence the dreaded sonic boom. From regulatory wins in Washington to airline pre-orders from United and American, Scholl lays out how supersonic travel could reshape global tourism, business, and culture. Presented by EF World Journeys. Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
In this rare first-ever podcast appearance, Shai Zelering, Global Head of Hospitality Investments at Brookfield Real Estate, sits down with Skift CEO Rafat Ali to discuss how one of the world’s largest real estate investors is shaping the future of travel and hospitality. From billion-dollar acquisitions in Europe to long-term plays in India, Shai shares how Brookfield balances real estate fundamentals with operational excellence to build—not just extract—value in hospitality. They explore Brookfield’s strategy across markets, the challenges of aligning brands and owners, the rise of affordable travel solutions like Generator hostels, and the cultural edge of brands like Leela. The conversation also dives into Europe’s niche lodging products, the U.S. hospitality labor crunch, and why Zelering believes AI and better tech adoption could unleash a new golden era of hospitality service. Presented by EF World Journeys. Key Themes: Brookfield’s $1B Generator hostels deal and Europe’s affordable travel market Long-term investment strategy in India: 10 years before the first deal Leela’s growth story, its IPO, and the challenge of exporting Indian luxury brands abroad Why niche lodging models like Center Parcs and Locke extended-stay are outperforming Differentiation vs. commoditization: why Brookfield avoids cookie-cutter hotels How traveler sentiment and credit card data guide investment decisions The misalignment between hotel brands and real estate owners in the U.S. What America can learn from India, Europe, and Latin America about hospitality as culture Technology adoption vs. technology creation: the industry’s Achilles’ heel Why AI could push hospitality to refocus on EQ and human connection
While Seth Borko and Sarah Kopit are taking a short summer break, we’re sharing another episode from our show, Good Morning Hospitality. If you caught the first crossover episode earlier this month, you heard from the Monday short-term rental crew. Today, we’re featuring the Wednesday hotel crew—Sarah Dandashy and Steve Turk—who cover hotels, travel, airlines, and the broader shifts shaping the hospitality industry. The episode you're hearing today was broadcast on August 8th, 2025. In this episode, they break down Marriott Hotels’ flat Q2 performance, a dip in U.S. hotel occupancy, and highlight new inclusive hiring programs where hotels are employing individuals with intellectual disabilities. On the travel front, they unpack the TSA’s potential rollback of the 3.4-ounce liquid rule, why Delta Air Lines is refusing to use AI for customer targeting, and the debate around a new U.S. visa bond proposal. The conversation is dynamic, with live audience participation from LinkedIn and YouTube shaping the discussion in real time. We’d love to hear what you think about these crossover episodes—email us at [email protected] with your feedback. Follow the Hosts: Steve Turk – LinkedIn Sarah Dandashy – LinkedIn Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
In this episode of the Skift Travel Podcast, Skift CEO Rafat Ali talks with Euan McGlashan, Global Co-Founder, CEO, and Owner of Valor Hospitality Partners, about what’s broken—and what’s still worth rebuilding—in U.S. hospitality. With a presence in 20 countries and nearly 100 properties, Valor is redefining what hotel management looks like, from talent pipelines to franchise relationships to frontline culture.Ali opens with a provocation — that U.S. hospitality has, in many ways, lost the plot. McGlashan doesn’t disagree, but brings a global lens to the conversation, arguing that much of what’s broken can be traced back to culture, misaligned incentives, and outdated management models.McGlashan shares how Valor has grown by focusing on culture, purpose, and performance—not just scale. He breaks down what’s behind the industry’s worsening labor shortages and how emotional intelligence training has become core to Valor’s model. With a blunt take on the limits of brand-led loyalty and the traditional third-party operator model, McGlashan offers a vision for a more human, more effective version of hotel leadership.The discussion also covers Valor’s global growth strategy, how it balances working with big brands while protecting team identity, and why “doing the simple things brilliantly” is still the fastest way to win guest loyalty. Presented by EF World Journeys.Key Themes What’s broken in U.S. hospitality and what it will take to fix it Reframing frontline hospitality roles as emotionally complex, high-value work Why culture, not branding, drives loyalty and performance Emotional intelligence training as a competitive advantage Redefining third-party management with purpose and commercial discipline How Valor grows globally while protecting team culture locally Why innovation means revolution, not imitation Building owner trust by running great hotels, not chasing headlines Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social</
Wil Slickers here again, and I’m closing out our summer break by sharing one of my favorite episodes from Slick Talk — a deep, future-focused conversation with Richard Valtr, founder of Mews. Richard and I go beyond operations to explore what it means to think theologically about hospitality: why the real competition isn’t other hotels but the hours outside of a guest’s sleep, how technology should drive growth instead of just cutting costs, and what it takes to turn a property into a lifestyle brand. We talk about Mews’ journey from serving independents to winning enterprise clients, the role of acquisitions like Nomi Travel, and how AI, personalization, and a richer 24-hour guest experience could redefine our industry. This one’s for anyone who wants to think bigger about what hospitality can be. Follow the Hosts: Wil Slickers – LinkedIn Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
Join industry leaders Rafat Ali, CEO & Co-Founder of Skift, and Siradej "Champ" Donavanik, Vice President Development (Global), of Dusit International, as they explore how Asian hospitality brands are carving out a unique identity amid global competition. From managing villas across continents to expanding beyond Thailand, they discuss the importance of cultural authenticity, personalized guest experiences, and balancing technology with the human touch. Dive into the challenges and opportunities facing Southeast Asia’s booming travel markets, the impact of geopolitical shifts on tourism, and how Dusit leverages bespoke hospitality and strategic partnerships to grow in diverse markets, including India, China, Japan, and Europe. Learn how innovation, tradition, and education intersect to redefine what hospitality means in an increasingly connected world. Presented by EF World Journeys. Key Themes:- Managing and marketing villas across 20+ countries on four continents- Diversifying beyond Thailand: growth priorities in Southeast Asia, India, China, and Europe- Leveraging Asian hospitality’s unique, personalized service as a competitive edge- Balancing high-tech tools with high-touch human interaction for better guest experiences- Using technology to free staff for more meaningful guest engagement, not replace them- Overcoming challenges from geopolitical issues and natural disasters in Thailand- Promoting cross-cultural education and ASEAN hospitality competency standards- Targeting fast-growing emerging markets: Vietnam, Malaysia, Indonesia, Philippines- Entering complex markets like India with local partners and long-term commitment- Exploring opportunities in Saudi Arabia and new European territories- Positioning Asian hospitality brands as distinctive alternatives to Western global chains Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to <a href="https://www.youtube.com/@S
While Sarah and Seth are on a summer break, we are taking the opportunity to introduce listeners to new shows. Today that is a Suite Success episode. Host Katie Cline sits down with Top Chef judge and culinary storyteller Gail Simmons to talk travel, taste, and the unexpected power of a good meal. From her early days in food media to two decades on Top Chef, Gail reflects on how curiosity—and a few bold leaps—shaped her career. She shares how food became her lens for understanding people and places, and why the best bites often come from the most surprising cities. Whether you’re building a brand, booking a trip, or dreaming up your next dinner party, Gail’s insights will leave you hungry for more. Presented by EF World Journeys. Connect with Gail: Gail's Instagram – Link Gail's Website – Link Gail's Substack – Link Links: Apple Podcasts - Link Spotify - Link Connect with Katie
This is a special crossover episode between Good Morning Hospitality and the Skift Travel Podcast. Following the recent acquisition of Good Morning Hospitality and Hospitality.FM by Skift, we’re sharing this episode to introduce Skift listeners to the voices, format, and perspective that power one of the industry’s most dynamic live podcasts. Good Morning Hospitality is a live, twice-weekly podcast covering the latest in short-term rentals, hotels, guest experience, and travel industry trends — hosted by a team of operators, analysts, and creators who are in it every day. In this crossover episode, hosts Wil Slickers (Skift’s new Director of Audio and Video Strategy), Brandy Canaley (COO at Roami), Jamie Lane (Chief Economist at AirDNA), and Michael Goldin (COO/Co-Founder of Nook) share their top predictions for hospitality in 2025 — from STR performance and pricing shifts to hotel tech, guest expectations, and the impact of AI across the industry. Whether you're new to GMH or already a listener, this conversation gives a strong look at where the team believes the hospitality world is headed — and how operators and brands should be thinking ahead. GMH broadcasts live every Monday and Wednesday morning: Mondays focus on the short-term rental space Wednesdays dive into hotel topics with recurring guests like Sarah Dandashy and Steve Turk Thanks for tuning in to this crossover. We’re excited to bring these conversations into the Skift ecosystem — and to keep pushing the industry dialogue forward. Follow the Hosts: Wil Slickers – LinkedIn Brandy Canaley – LinkedIn Jamie Lane – LinkedIn Michael Goldin – LinkedIn Connect with Skift: LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: <a href="%E2
Skift CEO Rafat Ali talks with Chris Kelsey, President of Dart Interests, about how the firm is pushing the boundaries of what a resort can be. At the heart of the conversation is Evermore Orlando, Dart’s $2.5 billion destination next to Disney World that blends managed vacation rentals with luxury hotels, all designed with families and groups in mind. Kelsey breaks down why the traditional split between short-term rentals and hotels no longer works for modern travelers and how Evermore aims to fill that gap. He also shares how loyalty plays a central role in Dart’s strategy, especially through its alignment with Hilton Honors, and why they’ve embraced what he calls an “anti-theme park” philosophy when it comes to design. The discussion spans the evolution of Evermore, Dart’s growing portfolio across mountain and beach markets, and how the company is rethinking fundamentals like food and beverage, landscaping, and labor models. It's a deep dive into what happens when long-term vision, intentional design, and group-first thinking come together to challenge the status quo. Key themes: Why Dart is betting big on hybrid resort-vacation rental models Building at scale for families, groups, and multigenerational travelers How loyalty programs like Hilton Honors can unlock differentiation The “anti-theme park” design lens and what it means for experience Long-term value over short-term yield in real estate and hospitality Expansion into mountains, beaches, and overlooked secondary markets Reinventing food and beverage, landscaping, and workforce strategies Positioning Evermore against Airbnb, hotels, and legacy resorts Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.
Today’s Skift Travel Podcast was recorded live at Skift Forum Asia Bangkok when Airbnb Chief Business Officer Dave Stephenson joined us to unpack one of the company’s biggest launches in years: the global expansion of curated experiences and in-stay services. Stephenson shares how Airbnb is integrating new offerings like private chefs, trainers, spa treatments, and local-led activities directly into the app—and why these features are available not only to travelers, but also to locals. The conversation explores how Airbnb is shifting toward a full-trip platform by combining bookings, services, and activities in one place. Stephenson also explains the company’s localization strategy across Asia-Pacific, its response to economic uncertainty, and the growing role of pop culture in shaping travel behavior. From Michelin-star ramen in Tokyo to wellness treatments in your New York apartment, Airbnb is aiming to remove friction and deliver more personalized, high-quality travel experiences—without requiring you to stay in one of its listings. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.
In this in-depth conversation, Skift Founder Rafat Ali sits down with Chris Hartley, CEO of Global Hotel Alliance (GHA), to unpack how the world’s largest alliance of independent hotel brands is carving out a distinct path in the hospitality landscape. With more than 45 brands—and more joining every year—GHA is proving that collaboration, not consolidation, can be the key to long-term success. Hartley shares how GHA’s Discovery loyalty program is helping member hotels drive direct bookings and increase guest retention through its unique Discovery Dollars currency. The conversation spans GHA’s airline alliance-inspired roots, the evolving economics of distribution, and the balancing act of maintaining autonomy while scaling global visibility. From the shifting value of leisure loyalty to the limits of “frequent stayer” models, this episode offers rare insight into the business case for staying independent—together. Key themes: Why the future of loyalty is about leisure, not just business The ROI of Discovery Dollars vs. traditional points systems OTA dependency and distribution strategy for smaller hotel brands What GHA learns from airline alliances—and where it diverges Loyalty as both a brand-builder and bottom-line driver Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
This episode of the Skift Travel Podcast features an in-depth conversation with Sara Nelson, President of the Association of Flight Attendants. Host Sarah Kopit and Nelson discuss the challenges flight attendants face amid record-breaking summer travel, ongoing labor negotiations, and the evolving political landscape. Topics include aviation safety, contract bargaining, staffing, public perception, and the global solidarity among flight crews in a rapidly changing world. Record summer travel is overwhelming flight crews, with high passenger volumes, weather disruptions, and minimal staffing stretching flight attendants to their limits. Union President Sara Nelson warns of federal instability, citing workforce cuts at key agencies like the National Weather Service and TSA as safety risks. Despite political turmoil, Nelson praises Transportation Secretary Duffy for advancing FAA modernization and stabilizing air traffic operations. Contract negotiations are reshaping the industry, with major wins on boarding pay and healthcare at United Airlines and organizing momentum growing at Delta. Passenger aggression remains elevated, but public support for flight attendants is stronger than ever, fueling optimism for broader labor solidarity. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
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