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The Self Publishing Show

James Blatch·Hosted by James Blatch and Cissy Mecca·448 episodes

BusinessCareersEntrepreneurshipIndie author businessWeeklyGuest interviewsPublishing strategyAI for authorsStandalone episodes

Join James Blatch has he navigates the fast changing world of indie publishing. With the biggest guests in the industry and tips on how to stay ahead of the crowd.

Why listen

The Self Publishing Show is for indie authors who want publishing advice from people actively tracking the business, marketing, and technology shifts around books. James Blatch and Cissy Mecca mix practical author-business talk with expert guests, covering topics like AI, direct sales, Amazon changes, author branding, conferences, ads, and reader relationships. It is especially useful if you write, publish, or market books and want grounded industry context rather than abstract writing inspiration.

Episodes

57 min
Jun 4, 2026Episode 450
SPS-450: How to Work a Conference (Not Just Attend One) with James Blatch & Cissy Mecca

This week on The Self-Publishing Show, James Blatch and Cissy Mecca share practical advice on how to work a conference rather than simply attend one, ahead of SPS Live in London. They discuss how authors can prepare in advance, choose the right sessions, network confidently, ask useful questions, and turn conference inspiration into real action afterwards. The episode also covers author scams, AI discoverability, changing AI tools, and how writers can use conferences to build meaningful connections and long-term career momentum. Key Talking Points How to prepare before arriving at a conference Why authors should treat conferences as an investment Choosing sessions based on your current goals Making the most of panels, Q&As and speaker access Networking naturally without feeling awkward Why generosity and genuine curiosity help build stronger connections How to take useful notes and turn ideas into action Avoiding post-conference overwhelm Staying alert to scams targeting authors AI discoverability and why metadata, niche positioning and FAQs matter Links & Resources Mentioned ProWritingAid: https://prowritingaid.com SPS Live 2026 schedule: https://learnselfpublishing.com/schedule SPS Live digital ticket: https://learnselfpublishing.com/spslive-digital Meta's subscriptions: https://www.meta.com/en-gb/help/subscriptions/960854640235758

1 hr 2 min
May 28, 2026Episode 449
SPS-449: The New Rules of Book Discovery with James Blatch & Cissy Mecca

This week on The Self-Publishing Show, James Blatch and Cissy Mecca discuss the major changes coming to Audible and ACX, including the new royalty model and updated enrolment requirements for audiobook authors. They explore what these changes could mean for indie publishers, the growing opportunities in wide audio distribution, and why authors may want to think beyond Audible. Alongside the industry discussion, there's plenty of SPS banter covering podcast microphones, pop filters, romance conferences, and the ever-changing publishing landscape. Key Talking Points Audible's new royalty model and ACX enrolment changes What indie authors need to know about audiobook distribution updates Exclusive versus wide audio strategies Direct audiobook sales using platforms like BookFunnel Spotify's increasing presence in the audiobook market Concerns around royalty transparency and reporting Why authors need to remain flexible as publishing evolves SPS banter about podcasting, microphones, and author life Links & Resources Mentioned ProWritingAid: https://prowritingaid.com Use code IWC15 for 15% off annual subscriptions. ACX: https://www.acx.com BookFunnel: https://bookfunnel.com Self-Publishing Show Live: https://www.learnselfpublishing.com/spslive The New Rules of Book Discovery PDF

39 min
May 21, 2026Episode 448
SPS-448: A Glimmer of Hope in the Age of AI with James Blatch & Cissy Mecca

Episode Summary James and Cissy tackle a "bits and bobs" episode covering the changing indie publishing landscape, with a focus on Amazon's evolving AI-driven algorithms and what authors need to do to stay discoverable. They discuss why clear genre signalling, strong metadata, covers, blurbs, titles, and reader expectation alignment are becoming more important than ever. The conversation also touches on pricing psychology, the value readers place on author access and premium offers and the importance of stepping away from mental work with physical hobbies. Key Talking Points Why Amazon's AI and algorithm changes may reward authors who clearly understand and serve their ideal readers. The importance of aligning covers, blurbs, titles, keywords, characters, and genre promise to create a strong reader experience. Why authors should audit their books and metadata rather than panic about the flood of new AI-generated content. Pricing psychology and why readers or clients may value products more when the price reflects that value. The benefit of switching off from mentally demanding creative work by doing something physical and absorbing outside writing. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Becca Syme: https://betterfasteracademy.com https://www.independent.co.uk/arts-entertainment/books/news/barnes-and-noble-james-daunt-ai-books-b2978925.html https://vm.tiktok.com/ZNRtQCMNE/ https://vm.tiktok.com/ZNRtQD3nA/ Self-Publishing Show Live: https://www.learnselfpublishing.com/spslive   SPS Live 2026 Party:  https://www.learnselfpublishing.com/party-on-the-boat

49 min
May 14, 2026Episode 447
SPS-447: You Are Your Brand with Isabelle Knight, James Blatch & Cissy Mecca

James and Cissy are joined by PR expert Isabelle Knight to discuss why authors are not just selling books, they are also building a brand readers can connect with. Isabelle explains how indie authors can identify their own author story, understand what sets them apart, and use that foundation across websites, newsletters, social media, events, and publicity opportunities. The episode also touches on Amazon's AI categorisation issues, Meta ad frustrations, upcoming romance conferences, and why professional author presentation matters more than ever. Key Talking Points Why author branding starts with understanding your own story and what readers associate with you. How to identify what makes your books distinct from others in the same genre. Why readers connect with the emotional truth behind your books, not just the plot or trope. How indie authors can use their author story across bios, websites, newsletters, social media, podcasts, festivals, and events. Why marketing should align with both your ideal readers and what you genuinely enjoy doing as an author. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Build Your Author Brand / Isabelle Knight: https://buildyourauthorbrand.com Romance Writers of Australia Conference: https://romanceaustralia.com/pages/events Romance Writers of New Zealand: https://www.romancewriters.co.nz/event/2026-rwnz-conference-registration/ Self-Publishing Show Live: https://selfpublishingshowlive.com

41 min
May 7, 2026Episode 446
SPS-446: The Boxset Experiment with James Blatch & Cissy Mecca

James and Cissy dive into the growing world of direct sales, Etsy stores, and special edition books, exploring how indie authors are expanding beyond Amazon and turning their books into premium gift products. They also discuss the importance of professional branding photography, why readers increasingly connect with authors personally, and the latest Meta AI lawsuit involving pirated books used for training AI models. The episode features a detailed behind-the-scenes look at James's new Cold War-themed Etsy shop experiment, complete with slipcase box sets, MI6-style packaging, collectible golf balls, and premium gifting ideas inspired by the "gifting economy." Meanwhile, Cissy shares her experience with duplex paperback covers, sprayed edges, Etsy merchandise, and building collectible reader products around her romance worlds. Key Talking points: Why professional author photography matters more than ever Building an author brand in the AI era Readers buying into the author as much as the books The Meta AI copyright lawsuit involving pirated books and LLaMA training Direct sales and Etsy as a growing opportunity for indie authors Turning books into collectible gift products BookVault duplex covers and special editions Creating reader merchandise tied to fictional worlds Using Etsy as a discovery platform for new readers SPS Live updates and upcoming sessions on direct selling Resources mentioned:  ProWritingAid – use code IWC15 for 15% off annual subscriptions: https://prowritingaid.com/ SPS Live 2026: https://www.learnselfpublishing.com/spslive SPS Party 2026: https://www.learnselfpublishing.com/party-on-the-boat

53 min
Apr 30, 2026Episode 445
SPS-445: Real Cops, Real Stories, Better Fiction with James Blatch & Cissy Mecca

James and Cissy welcome former Milwaukee police sergeant and author Patrick O'Donnell to discuss his new book, Police Stories: The Rookie Years, and the real-life experiences behind his writing. Patrick shares gripping stories from his early days on patrol, including a near-shooting, a fatal stabbing case, and the realities of policing that often get misrepresented in fiction. The episode also covers indie authors being excluded from a new publishing prize, questions around Amazon's algorithm and Kindle Unlimited, and how writers can use expert communities to make their crime and police procedural details more authentic. Key Talking Points The New Adult Book Prize and why excluding indie authors feels especially frustrating given indie publishing's role in building the genre. Ongoing questions around Amazon rankings, Kindle Unlimited borrows, page reads, and whether indie titles are being pushed down in the charts. Patrick O'Donnell's police career, from rookie officer to sergeant, and how those experiences shaped his nonfiction and fiction writing. A powerful real-life story from Patrick's rookie years involving a knife suspect, a fatal stabbing, and the emotional reality of first responder work. How the Cops and Writers community helps authors get police procedure, crime scenes, law enforcement culture, and investigation details right. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Cops and Writers Facebook Group: https://facebook.com/groups/copsandwriters Patrick O'Donnell – Police Stories: The Rookie Years: Available on Amazon Indie Writers Club / support page: https://learnselfpublishing.com/support LaunchPad course is open for enrolment: https://www.learnselfpublishing.com/launchpad

1 hr 1 min
Apr 23, 2026Episode 444
SPS-444: Why Your Matter Matters with James Blatch & Cissy Mecca

James and Cissy break down one of the most overlooked (but powerful) parts of your book: front and back matter. From prologues and epilogues to marketing strategy, they explore what actually works for readers and what might be quietly losing you sales. Expect honest takes (including a strong stance on prologues!), practical tips on optimising your back matter for conversions, and smart ways to turn your book into a reader-retention machine. Plus: writing retreats, live events, and a few unexpected tangents along the way. Key Talking Points Why front matter should be minimal and never get in the way of the reader diving into your story. The truth about prologues (and why many readers skip them entirely) vs when they can work. How epilogues (especially in romance) can add value and even drive reader engagement. The importance of a single, clear call-to-action at the end of your book to maximise conversions. Smart strategies for back matter marketing, including bonus content, newsletter signups, and reader retention tactics. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Indie Writers Club (join for retreats & community): https://learnselfpublishing.com/support AI Summit: https://aisummit.indieauthortraining.com Writer Retreat (New Zealand – August): Indie Writers Club Self-Publishing Show Boat Party (London) 11th June 2026:  https://learnselfpublishing.com/party-on-the-boat

42 min
Apr 16, 2026Episode 443
SPS-443: Draft2Digital's New Charge! with James Blatch & Cissy Mecca

James and Cissy dig into Draft2Digital's newly announced fees, including a one-off activation charge for new accounts and a yearly maintenance fee for low-earning accounts, and discuss why the reaction from authors has been so strong. They explore what the change says about the growing pressure of AI-generated low-quality uploads, the real cost of running author-facing distribution platforms, and whether small fees are now becoming unavoidable across the industry. Alongside that, they revisit the wider AI debate in publishing, discussing why some authors continue to resist the technology while others are embracing it for admin, analysis, and workflow support. The episode also touches on BookVault special editions, upcoming events, and James's AI translations webinar. Key Talking Points Draft2Digital's new pricing model, including the $20 activation fee for new accounts and the $12 annual maintenance fee for authors earning under $100 a year. Why Draft2Digital's decision is tied to the growing problem of AI-generated low-quality uploads and the cost of filtering them. The continuing debate around AI in publishing, including resistance from some authors and the argument that readers, not gatekeepers, will ultimately decide what succeeds. The difference between low-quality AI "slop" and thoughtful, professional uses of AI in business processes and publishing workflows. BookVault box sets, special editions, and how premium physical products can create new opportunities for authors selling direct or at events. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Draft2Digital: https://draft2digital.com AI Translations Webinar: https:

51 min
Apr 9, 2026Episode 442
SPS-442: Inside the SPS Live Schedule with James Blatch & Cissy Mecca

James and Cissy continue their exploration of how AI is transforming the business side of self-publishing, focusing on practical workflows that help authors save time and make better decisions. They also discuss planning for Self Publishing Show Live, including shaping the agenda and what attendees can expect from this year's event. Alongside this, the conversation highlights how authors can use AI as a powerful assistant for admin, marketing, and organisation - gaining efficiency without sacrificing creativity. Key Talking Points How AI can streamline everyday author admin tasks and reduce time spent on repetitive work. Building simple AI workflows to improve productivity and decision-making. Discussion around The Self Publishing Show Live, including agenda planning and event expectations. Why authors should focus on using AI as an assistant rather than a creative replacement. How efficiency and better systems can give authors a competitive edge in a crowded market. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions) https://prowritingaid.com Self Publishing Show Live 2026: https://learnselfpublishing.com/spslive Self Publishing Show Live Boat Party: https://www.learnselfpublishing.com/party-on-the-boat Indie Writers Club Patreon: https://learnselfpublishing.com/support

52 min
Apr 2, 2026Episode 441
SPS-441: AI Can Fix Your Ads James Blatch & Cissy Mecca

James and Cissy explore one of the most practical uses of AI for authors: analysing advertising, sales, and marketing data to make better business decisions. James shares how he used Claude to review Facebook ads, KDP income, and reader engagement data, while Cissy explains how she used AI to assess years of BookBub performance and identify the best strategy for future promotions. Alongside the data discussion, they touch on the ongoing debate around AI writing, why detection remains unreliable, and how authors can focus on using AI as a powerful backend assistant rather than a creative replacement. The episode also includes a mention of James's upcoming webinar on improving AI translations. Key Talking Points How authors can use AI to analyse Facebook ads, KDP sales, and reader engagement data in seconds instead of spending hours in spreadsheets. Cissy's use of AI to evaluate BookBub results over time and identify which price points, formats, and titles perform best. Why AI can be a game-changer for admin, reporting, and decision-making even for authors who do not use it to write fiction. A continued discussion on AI writing, including why detection tools are unreliable and why the market may ultimately decide what readers want. Details of James's upcoming webinar on AI translations and why first-pass translation tools still fall short for fiction. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com AI Translations Course: https://learnselfpublishing.com/aitranslations Free AI Translations Webinar: https://www.learnselfpublishing.com/webinar

48 min
Mar 26, 2026Episode 440
SPS-440: Author Under Attack James Blatch & Cissy Mecca

James and Cissy unpack two major controversies affecting authors this week: a traditionally published author dropped over AI writing accusations, and a literary agent's viral TikTok telling writers to stay away from the London Book Fair. Together, these stories highlight growing tensions around AI, gatekeeping, and who the publishing industry is really for. Alongside the debate, the episode blends in personal reflections on writing routines, burnout, and the realities of balancing creativity with business, offering a grounded look at what it means to be an author in today's rapidly shifting landscape. Key Talking Points The fallout from a publisher cancelling an author over suspected AI use and what this means for trust in the industry. A literary agent's controversial TikTok telling writers not to attend the London Book Fair and the wider issue of gatekeeping. Why authors are increasingly feeling "under attack" from multiple directions, including AI scrutiny and industry attitudes. The ongoing challenge of balancing writing time with business demands, stress, and productivity. Personal insights into author life, including burnout, routine disruption, and staying consistent in a demanding creative career. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com

39 min
Mar 19, 2026Episode 439
SPS-439: How Readers Are Made with James Blatch & Cissy Mecca

James is recording from the Irish Publishing Show on St Patrick's Day, James and Cissy reflect on the changing state of indie publishing, the growing pressure of AI-driven discoverability, and the realities of building a sustainable author career in a more mature market. They revisit the ongoing debate around low-quality AI-generated books on Amazon, discuss why AI detection tools are unlikely to solve the problem, and explore how authors are adapting across indie, hybrid, and traditional paths. The episode also takes a more personal turn, with a thoughtful conversation about reading habits, the books that turn children into lifelong readers, and how authors can use AI in practical, reader-focused ways, including personalised book recommendation quizzes. Key Talking Points James shares insights from the Irish Publishing Show and London Book Fair, including how the indie publishing space feels more mature and less boom-driven than in previous years. A deeper look at the AI discoverability problem on Amazon, especially the impact of low-quality AI-generated books flooding categories and search results. Why Amazon is unlikely to separate or reliably detect AI-written books, and what that means for indie authors going forward. A discussion about how readers are made, including the books that first hooked James and Cissy, and why "reading is reading" at every age and level. Cissy explains how she's using Claude and AI tools to build practical reader experiences, including a quiz that helps visitors find the right entry-point book from her catalogue. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com AI Translations Course: https://learnselfpublishing.com/aitranslations Mecca Romance (reader quiz mentioned): https://meccaromance.com

56 min
Mar 12, 2026Episode 438
SPS-438: Bring Back the Mail! with James Blatch & Cissy Mecca

James and Cissy discuss new marketing insights and mindset strategies for indie authors navigating an increasingly complex publishing landscape. From experimenting with BookBub ads and improving AI-assisted translations to analysing breakout success in romance adaptations, the conversation explores how authors can stay competitive in a crowded market. Cissy also shares a creative direct-to-reader marketing tactic, sending postcards to readers, as a way to build stronger audience relationships beyond digital platforms. The episode concludes with the hosts' "Three Things" mindset practice, a simple daily habit designed to help authors maintain perspective, gratitude, and motivation in a challenging creative career. Key Talking Points How BookBub ads and promotional pricing strategies can create long-tail sales effects beyond the initial campaign. Lessons learned from improving AI-assisted translations and the impact of higher-quality translations on international book sales. Why certain romance stories and adaptations suddenly explode in popularity — and what authors can learn from those breakout successes. Creative marketing experiments, including sending postcards and physical mail to readers to build stronger audience connections. The "Three Things" daily mindset practice: identifying something that made you happy, something that moved your work forward, and something you're looking forward to. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions) https://prowritingaid.com AI Translations Course https://learnselfpublishing.com/aitranslations BookBub Advertising Platform https://bookbub.com/ads James Blatch's donation link: http://jamesblatch.com/marathon  The Self Publishing Show 2026 https://www.learnselfpublishing.com/spslive Heated Rivalry: https://www.imdb.com/title/tt35495073/

1 hr 1 min
Mar 5, 2026Episode 437
SPS-437: Author Events - Discoverability in the Age of AI with James Blatch & Cissy Mecca

James and Cissy reflect on conversations from a recent indie author mastermind in Savannah, Georgia, where the biggest topic on everyone's mind was discoverability in the age of AI. With thousands of new titles flooding platforms like Amazon KDP every day, the hosts explore how authors can adapt - from optimising metadata for AI search to expanding audiobook distribution and experimenting with platforms like YouTube. The episode culminates in a bold proposal: introducing a publishing fee on KDP uploads to discourage low-quality AI-generated content and improve the reader experience. Key Talking Points The growing discoverability crisis on Amazon as AI enables massive volumes of low-quality books to be uploaded daily. Practical strategies authors can use to improve AI discoverability, including consistent blurbs, Google Books previews, and optimised author websites. Why expanding audiobook distribution beyond exclusivity, including platforms like Spotify and YouTube - may become an important discovery tool. The importance of deep Amazon categories and metadata optimisation to help books surface in searches. James' controversial proposal: a refundable publishing fee for KDP uploads to reduce AI-generated "content farms" and improve reader experience. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com  Reedsy (research on AI discoverability mentioned): https://reedsy.com Draft2Digital (library distribution discussed): https://draft2digital.com AI Translations Course: https://learnselfpublishing.com/aitranslations  Self-Publishing Show Live: https://learnselfpublishing.com/spslive

41 min
Feb 27, 2026Episode 436
SPS-436: Author Events - Why They're Worth It with James Blatch & Cissy Mecca

James and Cissy dive into the evolving AI conversation, reacting to viral commentary about whether artificial intelligence will truly replace white-collar jobs and what that means for writers. They explore the difference between superficial and deep AI usage, the economics behind tech industry messaging, and how authors can adapt rather than resist. They also discuss the irreplaceable value of in-person author events, relationship building, and why conferences continue to be career accelerators in an increasingly digital industry. Key Talking Points A viral "Stay Human" TikTok challenges the narrative that AI will eliminate white-collar jobs, reframing it as investor-driven hype rather than economic inevitability. Why authors won't be replaced by AI but may be replaced by authors who use AI effectively and strategically. The difference between shallow AI use and deep, professional integration (including translation workflows and creative production). Why in-person events accelerate learning, build trust, create lifelong industry friendships, and often spark the biggest career breakthroughs. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Social Media Examiner – AI Explored Podcast: https://www.socialmediaexaminer.com/ai-explored/ https://www.tiktok.com/@kelly_boesch_ai_art?_r=1&_t=ZN-94CQZzFmP4g Author Nation: https://authornation.live Self-Publishing Show Live (London conference): https://learnselfpublishing.com/spslive Irelands Publishing Show: https://www.indienetworkevents.com From learnselfpublishing.com

52 min
Feb 20, 2026Episode 435
SPS-435: Selling Books On Etsy with Robin Bennett Freebairn

Episode Summary James and Cissy welcome Robin Bennett Freebairn back to the show to discuss how he's successfully expanded his nonfiction "birth year" book series into the gifting market via Etsy. Robin shares how selling direct through a marketplace platform has rapidly grown into a major revenue stream, now rivalling Amazon income and explains the practical realities of becoming not just an author, but a retailer. From managing stock and print runs to offering gift wrap and personalised editions, this episode dives deep into how indie authors can future-proof their businesses by building human connection, diversifying platforms, and embracing direct sales. Key Talking Points Why Etsy is proving to be a powerful platform for gift-focused books, with largely organic growth and strong margins. The mindset shift from author to retailer - managing stock, customer service, fulfilment times, and repeat buyers. Profit breakdown: hardback pricing strategy, production costs, Etsy fees (significantly lower than Amazon), and upsells like gift wrapping and personalisation. How direct sales create stronger reader relationships and "superfans" through exceptional customer service. Diversifying beyond Amazon as protection against AI disruption and platform risk and building a sustainable family-run publishing business. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Etsy (Marketplace discussed): https://www.etsy.com BookVault (Print-on-demand service mentioned): https://bookvault.app Short Run Press (UK short-run printer referenced): https://www.shortrunpress.co.uk Self-Publishing Show Live (June London conference): https://www.learnselfpublishing.com/spslive

53 min
Feb 13, 2026Episode 434
SPS-434: The Big Reveal! with James Blatch & ?

Episode Summary The Self-Publishing Show enters a new era as James Blatch officially introduces his new co-host, romance author Cecilia "Cissy" Mecca. In this wide-ranging conversation, they explore Cissy's indie journey, from mediaeval romance to paranormal and contemporary pivots, her decision to consolidate pen names, and the realities of building a sustainable author career. The episode also dives into the latest AI controversy in the romance world, discussing reader backlash, industry adaptation, and why platform-building may matter more than ever in an AI-powered marketplace. Key Talking Points Official introduction of Cecilia "Cissy" Mecca as the new co-host and what she brings from the romance genre perspective. Cissy's indie origin story: discovering self-publishing through conference connections and following the Learn Self Publishing LaunchPad roadmap to leave her teaching career. The pros and cons of genre pivoting, combining pen names, and choosing creative fulfilment over strict niche strategy. The New York Times article about Coral Heart and AI-written romance books and the strong reaction from romance readers and authors. Why adapting to AI, strengthening reader connection, and building direct platforms (mailing lists, community, in-person events) will be critical for authors moving forward. Links & Resources Mentioned ProWritingAid (sponsor & discount code IWC15): https://prowritingaid.com NotebookLM by Google (research & synthesis tool discussed): https://notebooklm.google.com Learn Self Publishing - Launchpad course https://www.learnselfpublishing.com The New York Times article with Coral Heart https://www.nytimes.com/2026/02/08/business/ai-claude-romance-books.html?unlocked_article_code=1.KlA.cf39.OMbDGgPwsUjy

40 min
Feb 6, 2026Episode 433
SPS- 433: We're Back! with James Blatch

James Blatch returns after an 18-month hiatus to relaunch the Self Publishing Show and outline its new direction. In this solo episode, he reflects on why the show paused, what changed during that time with the Indie Writers Club, and how the podcast will evolve going forward with a new co-host. James also shares his clear, pragmatic stance on AI in publishing, discusses AI translations for authors, and previews upcoming projects, courses, and live events for the indie publishing community. Key Talking Points Why the Self-Publishing Show went on hiatus and what's changing to make it more sustainable and community-focused going forward. Lessons learned from the Indie Writers Club podcast, including community-building, industry discussion, and practical craft conversations. James' position on AI in publishing: embracing AI as a tool while calling out unethical practices and adapting to industry change. A deep look at AI translations for authors, including why first-pass AI translations aren't enough and how a multi-pass workflow improves quality. What's coming next: a new co-host reveal, future guests, Self-Publishing Show Live updates, and expanded community offerings. Links & Resources Mentioned ProWritingAid (sponsor & discount code IWC15): https://prowritingaid.com Indie Writers Club (podcast archive): https://indiewritersclub.com ProWritingAid Novel Beginnings competition: https://prowritingaid.com/novel-beginnings AI Translations for Authors waitlist: https://learnselfpublishing.com/aitranslations Self-Publishing Show Live (London conference): https://learnselfpublishing.com/spslive

1 hr 16 min
Jul 26, 2024Episode 432
The Final Cut with James Blatch, Joe Solari from Author Nation and Darren Hardy from Amazon KDP..

James talks to Joe Solari, the man responsible for the world's largest gathering of indie authors and Darren Hardy, from Amazon KDP, who is the most listened to guest we've ever had on the show.

31 min
Jun 21, 2024Episode 431
Support for Self Publishing with Draft2Digital

Nick Thacker VP of Author Success at Draft2Digital joins James to dive into what's new and what D2D can offer the self publishing world.

35 min
Jun 14, 2024Episode 430
The New Content Creation Place with Marco Moutinho from Dibbly

James talks to Marco Moutinho from Dibbly, a content creation platform, which can help you with freelance services. Dibbly also offers an AI tool 'Kip' that has some fantastic features to offer the indie author.

43 min
Jun 7, 2024Episode 429
How do you strategise and what is the best way to invest in editing?

This week James talks to bestseller Suzy K Quinn and editor Adam Strange from Kevin Anderson & Associates, who brings a wealth of knowledge and experience on editing to the show.

24 min
May 31, 2024Episode 428
The BookBub new release - Rocket boost

Join James and Carlyn Robertson from BookBub talking about what's new at BookBub and what BookBub can offer.

25 min
May 24, 2024Episode 427
Direct Selling FTW with Alex Smith from Bookvault

A fast emerging aspect of indie marketing is direct selling. Bookvault have risen quickly to the top of many authors go-to suppliers for print-on-demand, especially for those special editions that can be extremely good for your bottom line. This week's show features a chat with Bookvault's Alex Smith.

33 min
May 17, 2024Episode 426
Format your book in style with Vellum

Vellum is the gold standard for editing your book ready for publication. Listen as James Blatch talks to Brad West about tips for preparing your book

33 min
May 10, 2024Episode 425
Which Book Promo is Right For Me? with Mike Hourigan

Listen as James talks to Mike Hourigan who is the Vice President of Marketing at Written Word Media, where he brings more than 15 years of digital marketing expertise to the table.

41 min
Apr 26, 2024Episode 424
What's the big deal about Romantasy? With Alex Newton

Join James and the numbers man, Alex Newton from K-lytics who digs beneath the Romantasy data and explains current trends

34 min
Apr 19, 2024Episode 423
Create a Killer Author Website – with Stuart Grant from Digital Authors Toolkit

Join James Blatch and Stuart Grant from Digital Authors Toolkit and also the highest rated web designer on Reedsy, as they discuss the future of Author websites, direct selling, and how you can make your website stand out.

54 min
Apr 12, 2024Episode 422
The Audio Explosion with James Blatch and Victoria Gerken from Podium Audio.

Join James and Victoria Gerken from Podium Audio as they discuss how audio is exploding the world of publishing and providing authors with another income stream

46 min
Mar 22, 2024Episode 421
Who's coming to SPS LIVE 2024? With James Blatch and Chris Banks from Prowritingaid

Join James Blatch and Chris Banks as James reveals the speakers and sponsors attending the Self Publishing Show Live in London 2024 and Chris talks about what's new at ProWritingAid and AI, but making sure you add the human touch.

34 min
Mar 15, 2024Episode 420
AI: Fear, Loathing and Acceptance

Join James Blatch as he takes on a hot topic of the moment, AI, and how it impacts authors and creators. Should you be afraid or accepting of this new wave of technology?

41 min
Feb 9, 2024Episode 419
Targeting Trad Readers (with Michael R. Miller)

Tune into this week's episode of the Self Publishing Show to hear more from Michael, including whether selling direct would be preferrable to selling on Amazon, why he chooses to publish his audiobooks exclusively on ACX, and why consistency in magic and worldbuilding rules is key for any kind of Fantasy story.

36 min
Feb 2, 2024Episode 417
Setting Goals and Building Habits – with Marc Reklau

Marc Reklau went from struggling writer to earning seven-figures, all by applying the same self-help advice he writes about in his books.

26 min
Jan 26, 2024Episode 417
Automating Amazon Ads with Merch Jar (with Cameron Scott)

Tired of tweaking your Amazon Ad keywords? Let Merch Jar automate the process for you.

52 min
Dec 22, 2023Episode 416
Storytelling on the Tabletop – with Paddy Finn

From novelist to tabletop game creator, Paddy Finn explains how he created a seven-figure company in an industry where the players come up with the stories.

33 min
Dec 15, 2023Episode 415
AI & Aggregation with PublishDrive – with Danica Favorite

Danica Favorite describes the benefits of releasing wide with PD and how you can have a say on the future of AI in publishing.

35 min
Dec 8, 2023Episode 414
Selling Books Direct with Bookvault – with Alex Smith

Bypass royalty cuts and sell your paperbacks and hardcovers direct to your readers with Bookvault.

44 min
Dec 1, 2023Episode 413
Living the Bestseller Life – with Michaelbrent Collings

Michaelbrent Collins is a bestselling trad- and indie-published author and screenwriter who teaches writers the principles of writing success.

50 min
Nov 24, 2023Episode 412
Time Management for Authors - with Mark Dawson

Mark Dawson embarks on a solo episode exploring how authors can optimise the time available to them to write (and sell) more books.

57 min
Nov 17, 2023Episode 411
SPS-411: The Importance of Researching Settings – with Tony Park

As an Australian living in South Africa, Tony Park explains what he does to make sure he reflects African places, people and practices correctly.

38 min
Nov 10, 2023Episode 410
Selling Serials with The Pigeonhole – with Mark Blayney

Getting reviews and reader feedback can be difficult. The Pigeonhole is a new way to transform your relationship with your readers.

48 min
Nov 3, 2023Episode 409
Catering for the Christian Market – with Thomas Umstattd

Veteran podcaster and SEO expert Thomas Umstattd explains what the Christian market is and what authors need to consider when writing for it.

52 min
Oct 27, 2023Episode 408
Essential Tips for New Authors – with Mark Dawson

As Launchpad prepares to welcome new students, Mark Dawson breaks down his top ten tips for aspiring authors.

53 min
Oct 20, 2023Episode 407
How to Choose Your Amazon Categories – with Dave Chesson

With a quarter of Amazon categories not having their own bestseller rankings, it's important to choose ones that'll help promote your book.

1 hr 2 min
Oct 13, 2023Episode 406
Turn Your Inner Darkness into Words – with Joanna Penn

Self-publishing veteran Joanna Penn talks about her new non-fiction book "Writing the Shadow" and where her writing career will go from here.

51 min
Sep 29, 2023Episode 404
Making Self-Publishing More Affordable - with Dan Wood

Book covers, translations, audiobooks – these can all cost a lot of money and put off promising writers. Draft2Digital wants to make self-publishing accessible for all.

58 min
Sep 22, 2023Episode 403
Fairytale Endings From Ads for Authors - with Laura Burton

Laura Burton almost gave up on writing after getting a bad review from someone she knew. Then she found the Ads for Authors course, and is now a full-time author.

50 min
Sep 15, 2023
How to Use A.I. in Your Marketing – with Mark Dawson & James Blatch

A.I. is a fast-developing field, and it's important for authors to use it both effectively and ethically.

41 min
Sep 8, 2023Episode 401
Breathe Life Into Old Books with TikTok – with Lloyd & Marguerite Richards

Lloyd Richards' novel flopped 11 years ago. A single TikTok video sent it to the top of the US Amazon charts.