
The New Rey Media Show
New Rey Media·Hosted by Alexander Wolf·34 episodes
We are set on bringing value to our professional listeners through entertainment, and incredible guests. Our specialization is Marketing, but you will find so much more. “You cannot teach a man anything, you can only help him find it within himself.” ― Galileo
Why listen
The New Rey Media Show brings you conversations with entrepreneurs and business founders building real companies in CPG, ecommerce, and food innovation. Host Alexander Wolf digs into the practical challenges of scaling a business, from sourcing and product development to marketing and raising visibility, with actionable takeaways you can apply to your own ventures.
Episodes
Experience the peaceful sounds of an autumn waterfall surrounded by nature. This one-hour track blends soothing instrumental music with the ambient sounds of birds, wind, and flowing water, perfect for relaxation, meditation, study, or background ambiance. Let the natural fall atmosphere bring calm and focus to your day.
Welcome to the latest episode of the New Rey Media Show! In this episode, our special guest is Jessica Panetta, the head director of the Conceptual Event Society and an expert guest on City Line and Breakfast television. Get ready for a fascinating conversation on the crucial aspects of public relations, the art of building relationships within your industry, and practical strategies for product exposure among influencers and media outlets.Timestamps: 00:00:00 - Introduction: Join us in this episode as we delve into the world of PR and media with our guest, Jessica Panetta. Learn about her impressive journey and insights. 00:02:26 - The Role of TV in PR: How being on television has significantly impacted Jessica's business, offering a unique advantage by providing direct exposure on prominent platforms. 00:03:30 - Building Relationships and Product Placement: Strategies for food and beverage companies to showcase their products effectively, whether online, on TV or at events. Learn how sampling and networking play a pivotal role in gaining visibility. 00:08:32 - Starting Small in Fashion and Business: Jessica shares her experience in the fashion industry, emphasizing the importance of standing out, being innovative, and navigating both the creative and business aspects of entrepreneurship. 00:12:28 - Power of In-Person Networking: The hosts discuss the significance of face-to-face interactions in an increasingly digital world. Jessica emphasizes the value of genuine engagement and building lasting connections. 00:16:29 - Expanding Your Network: Jessica elaborates on the exponential growth of networks and emphasizes the importance of sincerity and mutual respect in cultivating relationships. 00:19:49 - Key Takeaways and Success Formula: In the final segment, Jessica offers insightful advice for aspiring entrepreneurs. She underscores the significance of consistency, sincerity, and maintaining focus on your vision. Join us for this enriching episode as we explore the intricacies of PR, networking, and building a successful business in the ever-evolving media landscape. Remember, success is attainable through dedication, innovation, and meaningful connections. Host: Alexander Wolfwww.newreymedia.com Check out https://conceptualeventsociety.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
In this episode, Joy McCarthy of Hello Joyous and Alex wolf of New Rey Media share their experiences and insights on building a successful brand, effective marketing strategies and expanding into new markets. They highlight the importance of community building and growing a brand before introducing new products, emphasizing the value of personal branding and its ability to create opportunities. They discuss the role of authenticity in marketing and content creation, balancing promotion with education and inspiration. The speakers also provide valuable advice on overcoming self-doubt, avoiding perfectionism, and prioritizing self-care in the entrepreneurial journey. Whether you're looking to establish your brand, enhance your marketing approach, or gain insights on expanding into new markets, this episode offers practical tips and inspiring stories to help you navigate the challenges and find success. Host: Alexander Wolf CEO of New Rey Media https://www.linkedin.com/in/-alexande... Guest: Joy McCarthy, Holistic Nutritionist founder of https://www.joyoushealth.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
Welcome to a new episode of The New Rey Media Show! In this episode, we have a very special guest joining us - Jasmine Byrne, the founder of Big Mountain Foods, a plant-based food company that has been making waves in the industry. During our conversation with Jasmine, we discuss the importance of plant-based foods and their impact on the environment. We also explore her journey of starting Big Mountain Foods, her inspiration for creating plant-based products, and the challenges she faced along the way. Jasmine shares her insights on the future of the food industry and how she sees plant-based foods shaping the way we eat. We also talk about the health benefits of plant-based diets and how they can make a positive impact on our lives. If you're interested in the plant-based food industry or want to learn more about creating a healthier lifestyle, this episode is a must-listen. So sit back, relax, and join us as we chat with Jasmine Byrne of Big Mountain Foods on The New Rey Media Show! Contents of this episode: 00:00-00:57 Intro 00:57-02:02 About Big Mountain Foods 02:02-03:29 Soy-Free Tofu: An 8-year project 03:29-06:26 Educating people or marketing yourself in an existing market? 06:26-08:35 Retail or E-commerce 08:35-11:47 Sourcing Locally 11:47-13:41 Producing your own raw materials 13:41-15:12 Core memories 15:12-15:50 Outro --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
🔥Welcome to our cozy fireplace ambiance video, perfect for creating a calming and relaxing atmosphere while studying, sleeping, or simply unwinding. Let the crackling sound of the fire and the soothing notes of the Lo-fi music transport you to a peaceful state of mind. This video features a high-quality fireplace recording with added natural sounds to enhance the experience. The Lo-fi music is carefully selected to provide a mellow and tranquil vibe. 🧠 So, sit back, relax, and enjoy the warm glow of the fireplace and the calming ambiance. Don't forget to like, comment, and subscribe for more relaxing content like this! www.newreymedia.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
👋🏻 Welcome to the latest episode of our podcast, where we have a very special guest with us today: Jake Karls, Co-Founder of Mid-Day Squares, a family-owned business that produces delicious, nutritious, and sustainable snacks. In this episode, we dive deep into Jake's background and his journey towards starting Mid-Day Squares with his his brother-in-law and his sister. We'll learn about the challenges and benefits of running a family business, and how Jake has navigated the unique dynamics that come with working with family members. Throughout the conversation, we'll get a glimpse into Jake's personality, work ethic, and values. We'll learn about the challenges he's faced, the wins he's celebrated, and the vision he has for the future of Mid-Day Squares 🦄🍫. So tune in, and join us for an insightful and inspiring conversation with Jake! www.newreymedia.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
Welcome to another episode of The New Rey Media Show! This time, we had the privilege of speaking with Desireé Dupuis, CEO of Kove Ocean Foods, a company dedicated to providing sustainable and delicious seaweed snacks to consumers. Desirée is passionate about living a life of purpose and making a substantial impact in the world by creating permanent sustainable change. Thanks for watching! --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
In this week's episode of The New Rey Media Show, we introduce you to the person behind Allo Nutrition...discussing the ups and downs of entrepreneurship and all the Protein Business Trends for this year. We discussed Maya's journey and how finding your market niche through R&D and Marketing leads to product innovation and leading an emerging industry. About Our Guest: Maya Amani is a Toronto-born and raised mom to 3 amazing kids and is extremely motivated to find ways to stay healthy, and active amidst life’s chaos. Check out the work she is doing at Allo Nutrition – and how Allo can help you get through your day. From creative new recipes to easy workouts, and of course their flagship, Allo, that you absolutely have to try. --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
🪞The beauty and wellness industry is likely to have increasing resonance as it evolves to meet a changing consumer and support their wellness needs in a very anxious and uncertain time. In this new episode of The New Rey Media Show, host Stacy Smolensky walks us through the beauty boom and how TikTok has helped her reach sophisticated consumers and build brand awareness. 👀 www.newreymedia.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
👉🏻 In this episode, we had the good fortune of connecting with David Downing of Chipmonk Baking. ChipMonk Baking is a Houston-based specialty bakery that produces delicious low-carb, gluten free, keto, and diabetic-friendly desserts. They sell special keto-friendly cookies and cookie bites online (www.chiponkbaking.com, Amazon, Walmart.com) and in 100+ retail establishments across the United States. After his co-founder Jose's scare with diabetes, David teamed up to create a range of delectable, sugar-free, gluten-free and keto-friendly snacks to delight the masses, ever since, ChipMonk Baking has since experienced explosive D2C growth and he joined us on this episode to discuss his entrepreneurial project and the ups and downs of growing a sweet but healthy treat business. Enjoy! --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
✨The holidays are coming and we're already playing our favorite Christmas music on repeat. Join us as we explore all the best Old Christmas songs in a unique mix that will totally get you in the Christmas spirit. 🎄 💌 POV: It's a brisk winter afternoon, and you fall asleep with your pup by the fire. Your letter for Santa is ready for mailing, and Mom & Dad are in the other room wrapping Christmas presents and listening to their favorite holiday songs. www.newreymedia.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
This time, we invited Paige Wolfe of Honey Bunny to discuss her entrepreneurial journey, the honey business, and the ups and downs of running a family business. We hope you enjoy this episode! 🔔 Remember to subscribe and turn on your notifications for more episodes of The NRM Show. --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
This time, we invited Chris Walker of Refine Labs to discuss his entrepreneurial journey, the rise of dark social, and the future of demand generation. We hope you enjoy this episode! 🔔 Remember to subscribe and turn on your notifications for more episodes of The NRM Show. Contents of this video 00:00 Intro 00:29 How to find your niche. 03:05 The power of dark social. 09:57 Having a marketing agency. 14:27 Is LinkedIn a good platform for growth? 15:32 Industries where this strategy is not recommended. 17:40 The biggest change for Chris since he started his business. 20:06 Final thoughts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
Do you like relaxing on the beach? If so, you've come to the right place. Our beautiful relaxing music with the sound of the sea will take you straight to an exceptional beach scenario. Don't forget to like and subscribe for more relaxing and educational content. www.newreymedia.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
This time, we invited Karly Jacobsen of Rviita Energy Tea to discuss her entrepreneurial journey, CPG product innovation, and more. We hope you enjoy this episode! 🔔 Remember to subscribe and turn on your notifications for more episodes of The NRM Show. For more information about our services, please visit newreymedia.com 👑 --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
Our latest episode of The New Rey Media Show is out now! In this episode, our CEO goes through the basics and latest hacks of social media that will make your business thrive. We hope you enjoy! For more information about our services, please visit newreymedia.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
Great talk with CEO of Susgrainable Health Foods Marc Wandler, And Alex where they discussed how Susgrainable got started and various business and marketing subjects. If you'd like to learn more about Susgrainable please visit them at susgrainable.com We hope you enjoy --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
We are back talking about eCommerce - specifically about what to do if you have a brick-and-mortar business and want to move into the digital world. And as a treat: we have a special guest talking to us about branding and storytelling! So go show some love to Haylee Jordan ~ Brand strategist and designer. hayleejordan.com thecommitteexo.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
TBD --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
After 3 weeks of hard work, we are finally on the fourth and final episode for Mr.Noodles. Check out the final product and all the content we made using free tools so you can do it too! It's all in the prep and strategy. the tools are secondary. --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
In this episode of The New Rey Media Show, we see the team in action and get to follow them in each step of content production. Alex and Mackenzie go out to film our pillar, Fer scripts and create our graphic content, and Liberato edits our video pillar! This is the 3 episode for our sample product Mr. Noodles. In the next episode, we get to see the final product! --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
We are back with our friend Mr.Noodles and in this episode, we are going to plan the content we are creating for our ramen brand! We are going to take a look under the hood here so you don't want to miss how you can copy our content-making framework and use it for yourself! #branding #ecommerce #shopify --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
The Omnichannel world we live in now can be difficult to navigate and one of those challenges is staying consistent with your business's brand on all the different platforms you operate in. It could be from social media to your website or print and your product branding. This is what we put together to make things easier to navigate this challenge. --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
In this episode, we are pulling the curtains back and showing you exactly how we designed the Phoenix Bites website for Shopify. We want you to understand the process of designing your e-commerce shop and this way you can let your imagination run wild. Don't forget a crucial step is to have your developer! When you have an e-commerce shop you are limited in the experience you can provide your customer compare to a brick and mortar. So utilize your website to do that, bring them an experience! Check out phoenixbites.ca and let us know what you think! --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
In this episode of the New Rey Media show, we are looking at Archetypes! Have you ever instantly connected with a character in a way that gets ya right in the feels!? You're probably relating to some form of an archetype. Check out this episode to learn more about the kinds of archetypes and what the heck they have to do with branding! #branding #archetypes #ecommerce #cpg --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
In this episode, we are going to look at the packaging of some incredible CPG brands. And learn what makes a good package and a bad one! We are going to look at several points to help us critique these product packages, These are functionality, practicality, Design, Storytelling, Consistency, Innovation! Stay tuned cause this is going to be a fun one! And at the end of this episode hopefully, we have a better understanding of what makes an unforgettable product package. New Rey Media --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
In this episode, Kim Chackal - Director, Sales & Marketing at Equifruit takes us through how the business and the brand have evolved and grown into something entirely new in the 7 years that she's been there. She gives us some insight on how she began developing their approach to selling to large distributors such as Longo’s and more! Before she was reaching out to sellers, and now they approach her! A huge thank you to Kim and Equifruit for taking the time to chat with me about branding and business development! Go check out Equifruits accounts YouTube: https://www.youtube.com/c/Equifruit Tiktok: https://www.tiktok.com/@equifruit?lang=en Instagram: https://www.instagram.com/equifruit/ Facebook: https://www.facebook.com/equifruit Linkedin: https://www.linkedin.com/company/equifruit-inc-/ Website: https://equifruit.com/en/ Kim Chackal Linkedin: https://www.linkedin.com/in/kim-chackal-12b922a4/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
Join us for an awesome episode with Ruth Elnekave, founder of JOYA. You'll hear the incredible journey she took from her career as a lawyer to finding her passion for health and wellness products after discovering her own health issues and becoming a certified nutritional practitioner. Ruth tells us about the struggles and triumphs she faced creating her products and launching her company. It was a pleasure to chat with Ruth, and we hope you enjoy it! --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
Enjoy a reading of the story Godfather death by the Brothers Grimm, read to you by Alexander Wolf. Happy Halloween! --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
Our guest today is Sahar Sicar. She is a Digital Marketing Manager at Fancci & Co, A beauty tool brand for people who live by their own beauty standards. Today we are going to discuss a little bit of her career, marketing, and e-commerce. --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
Today we want to share with you something from the book I’m listening to atm Influence: The psychology of persuasion. Robert the author gives this great example of one of the most powerful tools of persuasion called Reciprocity. I found this eye-opening I hope you do too. --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
It’s 1985 and there is a gift, $5,000 of humanitarian aid that went between Mexico and Ethiopia. Why? --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
President of EZsmarts - Elearning, Baldo Minaudo talks to us about how his passion for learning was sparked ask he immigrated to Canada as a boy and had a difficult time integrating into school. Then again in 2020 when his daughter had to endure the chaos that was the school system through that year, and how that gave him the final push he needed to start EZsmarts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
In this episode, we are going to look at a challenge almost all marketing managers face and most small businesses go through as they grow. This is the struggle of having a very small or solo marketing team. We are going to look at 4 points that can help you out so that this challenge doesn’t get in the way of you doing the best work that you can. And as a bonus, these tips will help you to not feel like you are being asked to build Rome in a day! --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
In this episode of The New Rey Media Show our goal is to help new real estate agents and those who are thinking of getting into real estate get a sneak peek at some of the roadblocks that come up in the early stages of the business, and how to overcome them. Our wonderful guests took the time to reflect on their careers (past and present) and shared their top advice as they look back on their first 6 months in the business. They share their struggles so you can avoid them, and their triumphs so you can enjoy them! Make sure to check us out on Youtube if you prefer the Video experience! Special thanks to Our guests: Olivia Torun (905) 855-2200 [email protected] www.torunteam.com Jessica Ragimov [email protected] Anabel Labastida (647) 879-6872 [email protected] tammyphinney.com Talia Warren (705) 923-3760 [email protected] taliawarren.royallepage.ca Austin Braganza (705) 358-1927 [email protected] www.austinbraganza.com Madhu Baker (519) 328-8887 [email protected] www.mysarniahomes.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
Check out New Rey Media’s new series - What Would Alex Do - where Alex, our CEO, takes a potential Real Estate scenario and uses one of our packages to address their issues and needs. In this episode, we take a look at Kyle, a brand new real estate agent and we use our most affordable package (Vega) to meet his need for more inventory and prospects. We will be making more episodes with different Real Estate scenarios, so don’t miss out on subscribing and following. A New Rey Media Production --- Send in a voice message: https://podcasters.spotify.com/pod/show/new-rey-media/message
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