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$100M Lost Chapters Audiobook — episodes
Welcome to $100M Lost Chapters
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Section A. Attract
Premium Promotions
Free Promotions
Discount Promotions
Section B. The Expensive Customer Problem
The Three Levers of CFA
Know The Levers
Cost To Acquire A Customer CAC
Lifetime Gross Profit LTGP
Payback Period PPD
Levels of Customer Financed Acquisition
Section C: Advanced Offer Stacking
Back End. The Value Grid.
Advanced Offer Stacking. How To.
Attraction Offer. Free Presentations.
Attraction Offer. Freemium.
Attraction Offer. Free Pick Your Price.
Upsell Offer. Free With Alternative Revenue Stream.
Continuity Offer. Lifetime Upgrades.
Continuity Offer. Lifetime Discounts.
Continuity Offer. Discount + One Time Fee.
Section D. Expanded Employees Chapter.
Maker or Manager
Free Goodies & Closing Credits