The Beauty Biz™ Show

Welcome back to the Beauty Biz Show! In this episode, Adipeau founder Ivan Galanin joins Lori to talk about the science of skin regeneration and the future of skincare. Tune in to hear how AI is changing the beauty industry, why facial volume matters more than you think, and what estheticians need to know about supporting healthy, resilient skin as clients age. " I don't think many people understand that the rules of the game have already been changed." - Ivan Galanin Learn more about The Beauty Biz Show at https://loricrete.com/ivan-galanin-adipeau

Welcome back to the Beauty Biz Show! In this episode, glō Luxury Oils founder Megan Ulrichs joins Lauren to talk all things holistic beauty. Tune in to learn how glō Luxury Oils came to be, and hear Megan's advice for creating a heart-centered beauty business.  " You have the answers, and to trust yourself, and to step into your inner knowing… that is one of the most empowering, immediate, inner-radiant plays you can make." - Megan Ulrichs  Learn more about The Beauty Biz Show at https://loricrete.com/megan-ulrichs

Welcome back to the Beauty Biz Show! In this heartfelt episode, Lori talks about what it's like when you lose yourself as an esthetician. Tune in to hear how you can reset, plus a big announcement about the Beauty Biz Club. " The best leaders don't always push harder." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/when-you-lose-yourself

Welcome back to the Beauty Biz Show! In this episode, Paume founder Amy Welsman joins Lori to discuss all things hand care and entrepreneurship. Tune in to learn how Paume came to be and how they are redefining hand care.  " The journey of the entrepreneur… Your resiliency, your tolerance for chaos… it changes over the years. I feel like I could literally handle anything at this point." - Amy Welsman Learn more about The Beauty Biz Show at https://loricrete.com/239-paume

Welcome back to the Beauty Biz Show! In this episode, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from the best toner to navigating beauty business bombshells. " You might get bad news at 8:00 AM, but you still have to see five clients. You know, you have to still put on this hat and say, okay, this just happened to me, but I have to put it so far back in my brain to get through today." - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/238-beauty-biz-bombshells

Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from online booking platforms to 3 am texts from clients. " Your clients really respect you because you have those boundaries in place, which is actually a beautiful thing." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/237-esthetician-life-unfiltered

Welcome back to the Beauty Biz Show! In this episode, plastic surgeon Dr. Emily Ridgway joins Lauren to discuss all things plastic surgery. Tune in to hear about the latest trends and treatments, the most common misconceptions, and the important role that estheticians can play in the plastic surgery process. " It's about having that choice and the power to do something, more than the actual procedure itself." - Dr. Emily Ridgway Learn more about The Beauty Biz Show at https://loricrete.com/236-dr-emily-ridgway

In this special episode, Lori Crete shares a heartfelt preview of The Beauty Biz Brief — the exclusive, members-only podcast inside her award-winning Beauty Biz Club. Originally created to support club members with calm, intentional growth, this episode is now being shared on the top-rated Beauty Biz Show as a glimpse into the supportive strategy and community waiting for you inside. You'll hear how a simple, sincere Valentine's promotion led to meaningful client connections and results, why regulating your nervous system is essential for sustainable business success, and what's coming next inside the newly organized Beauty Biz Club platform designed to make learning, growth, and support easier than ever. If you've been thinking about joining Lori inside her award-winning Beauty Biz Club, this is a beautiful time to step in, get organized, and grow with clarity, community, and intention. Learn more and join the club: BeautyBizClub.com

Welcome back to the Beauty Biz Show! In this episode, Steve Marchese, CEO and owner of LightStim, joins Lori to discuss all things LED light therapy. Tune in to learn the "dos" and "don'ts" of light therapy and hear how LightStim is revolutionizing the LED device industry. " I put an LED panel on a client and it's like putting a blanket on a parrot. They fall asleep for 20 minutes. It feels so good. And that in itself is anti-aging, right?" - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/235-lightstim

Welcome back to the Beauty Biz Show! In this special episode, Lori and Lauren reflect on their top takeaways from 2025. Tune in to hear what they've learned, how they've grown, and what they're bringing into 2026!  "Creativity flows when you feel grounded." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/234-last-facial-2025

Welcome back to the Beauty Biz Show! In this episode, SIV Skincare co-founder and CEO Isabel Vitale joins Lori to discuss her entrepreneurial journey and revolutionary approach to skincare. Tune in to learn all about SIV, how it got started, and one very important area of skin health that often gets ignored: the skin microbiome. " What you have to remember is your skin is an organ. You know, even athletes have heart issues. Even athletes have lung issues. You can't control the heartbeat that you have. You can't control what your skin does. It is still, at the end of the day, an organ, and you have to treat it as such." - Isabel Vitale Learn more about The Beauty Biz Show at https://loricrete.com/isabel-vitale-siv-skincare/

Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from social media cycles to why esthetician mentorship is so valuable. " It doesn't matter if you've been licensed for 10, 15, 20 years, 2 days, it's still nice to have somewhere that feels like home to come back to with people you trust, people you can rely on." - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/232-esthetician-life-unfiltered

Welcome back to the Beauty Biz Show! In this episode, Lori shares her top five esthetician holiday prep tips so you can navigate the season like a pro. Tune in to learn how a few simple (but powerful!) strategies can transform your holiday season. "Preparation creates freedom. The more you plan now, the more you will enjoy the abundance and the joy of the season later." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/esthetician-holiday-prep-2025

Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from botox to positioning yourself as a professional in your Beauty Biz. " Position yourself like a professional and you have more opportunities, period." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/230-esthetician-life-unfiltered

Welcome back to the Beauty Biz Show! In this episode, Lori welcomes her significant other, Jay Nixon, to celebrate the one-year anniversary of Jay's new product: Buzzed Buddy. Listen in as Lori and Jay discuss all things small business, from navigating social media to what business growth actually looks like.  "Sometimes you have to, like, understand that growth is growth, right? It's stages and phases, and you have to be okay with that. Sometimes it's just, like, acknowledging where you are is where you're supposed to be." - Jay Nixon  Learn more about The Beauty Biz Show at https://loricrete.com/229-buzzed-buddy/

Welcome back to the Beauty Biz Show! In this episode, Lori shares the 4 moves she always returns to when her beauty biz is feeling off. Tune in for a behind-the-scenes look at what really works when you hit a plateau or feel the urge to expand in your beauty biz. " We can step into action with a mindset that's kind of Negative Nelly or scared or overwhelmed, or we can just decide, okay, I'm stepping into positivity and strategy." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/228-solocast-the-4-ms/

Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from manifestation to the evolving landscape of the beauty industry. " I will bend without breaking when I need to in my business." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/227-esthetician-life-unfiltered/

Welcome back to the Beauty Biz Show! Do you feel like you want to get out of the treatment room? Like, right now? This episode is for you. Tune in to learn how to recognize the signs of esthetician burnout and how you can recover from it (plus, the systems you need to implement to avoid burnout in the first place!).  "It's not a sign that you're failing. It isn't a signal that you're in the wrong career. It's probably a nudge from your inner wisdom, and it means maybe you're feeling a little burnt out." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/226-esthetician-burnout

Welcome back to the Beauty Biz Show! In this special episode, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from taking time off to setting up the schedule and systems that work for you. Bonus: Lori and Lauren share their experiences at the iconic Vegas show! " Could I be busier? Yes. But do I want to be? No. And that's okay." - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/225-esthetician-life-unfiltered

Welcome back to the Beauty Biz Show! In this episode, SUGARED + BRONZED Co-Founder Courtney Claghorn joins Lori to discuss how she grew her business from an apartment-based startup to the nation's largest sugaring hair removal and sunless tanning destination. Tune in to hear Courtney's thoughts on all things entrepreneurship, from team-building to the importance of intuition in decision-making. "As soon as I started the business I was like, oh, this makes so much sense that I'm an entrepreneur. I just never thought about it in like a sexy way or glamorous way, and honestly, it's really not that sexy or glamorous for a really long time. So I'm glad I didn't have that idea in my head." - Courtney Claghorn Learn more about The Beauty Biz Show at https://loricrete.com/224-courtney-claghorn

Welcome back to the Beauty Biz Show! In this special episode, Lori Crete and Lauren Nettuno share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from live esthetician events to the latest skincare trends. " We all have doubt in ourselves from time to time… when I leave the live, this time and last time, it's a good reminder to me that even though I'm maybe less experienced, I still have a lot to bring to the table, and I get that boost of confidence." - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/223-esthetician-life-unfiltered

Welcome back to the Beauty Biz Show! In this episode, Schedulicity founder Jerry Nettuno joins Lori to discuss his journey in creating one of the most prominent online scheduling tools in the beauty industry. Tune in to learn more about Vagaro's acquisition of Schedulicity, and hear Jerry discuss the challenges and triumphs of building and exiting a successful business.  "It was the truly talented, hardworking, passionate and caring people that made this company what it was. And I think that people who used Schedulicity, like yourself, I think you could feel that." - Jerry Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/222-jerry-nettuno/

Welcome back to The Beauty Biz Show! In this episode, Lori shares how she keeps her beauty biz booked perfectly during the chaotic festival season. Tune in to hear Lori's strategies for managing periods of disruption and learn how your beauty biz can not just survive, but thrive. " We're all gonna have frustrating periods and seasons in our business, but I've turned these into manageable and sometimes even more profitable parts of my business cycle." - Lori Crete  Learn more about The Beauty Biz Show at https://loricrete.com/221-festival-season/

Welcome back to the Beauty Biz Show! In this special episode, Lori Crete and Lauren Nettuno share their unfiltered thoughts and honest opinions about the hottest trends in skincare. Tune in to hear what two estheticians really think about everything from astrology-based skincare to skin streaming to truffle-infused eye cream.  "These things that make you a little different can recession-proof your business, really." - Lori Crete  Learn more about The Beauty Biz Show at https://loricrete.com/220-trends-in-skincare/

Welcome back to The Beauty Biz Show! This episode is dedicated to the estheticians who want to succeed against all odds. Tune in to hear Lori break down how estheticians can not only survive but thrive in a shaky economy. (Hint: It's all about focus over fear.) "Resilience right now isn't just a mindset, it's a pattern that you have to adopt as a beauty entrepreneur." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/focus-over-fear

It's the 10 year anniversary of The Beauty Biz Show! In this special episode, Lori celebrates a decade of passion and perseverance in the world of podcasting. Tune in to hear Lori reflect on her favorite behind-the-scenes moments and what makes The Beauty Biz Show so meaningful. "Helping other estheticians build a beautiful life truly is my North Star guiding light mission." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/10-year-anniversary/

Welcome back to The Beauty Biz Show. In this episode, double board-certified dermatologist and experienced inventor Dr. Steven Hacker joins Lori to discuss his entrepreneurial journey, the role of estheticians in dermatology, and all things dermaplaning. Tune in to learn more about Dr. Hacker's latest invention, the Lumohs Dermaplane, and how it can transform your esthetics practice. " I would say every single esthetician client should have a dermaplaning procedure. There's no reason they shouldn't... before microneedling, as a standalone procedure, it's safe and it should just be part of your routine." - Dr. Steven Hacker Learn more about The Beauty Biz Show at https://loricrete.com/217-steven-hacker/

Welcome back to the Beauty Biz Show! In this episode, Lori dives into the three reasons why she doesn't share her skincare lines on social media. Tune in to hear Lori's values-driven strategy and process for choosing a skincare line and learn how you can implement these practices in your own beauty biz. "It's a lot like dating. You have to kiss a few, or maybe a lot of frogs, before you decide to dive into a full-time commitment and you decide to get married. That's how I look at bringing on a new piece of equipment or a skincare line." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/why-i-dont-share-skincare-lines/

Welcome back to the Beauty Biz Show! In this episode, six-figure esthetician Lauren Nettuno joins Lori to discuss Lauren's esthetician journey and their latest collaboration, Emerging Esthetician. Tune in to hear how mentorship has impacted Lauren's success and learn more about the new Emerging Esthetician community and membership. " Being an emerging esthetician means that you're in the early stages of building your career… It's a phase filled with learning, growth, and discovering unique styles, expertise, and how you want to present as a professional." - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/215-emerging-esthetician/

Welcome back to The Beauty Biz Show! In this episode, multi-licensed spa professional and owner of Chakra Esthetics Day Spa Angela Rafferty joins Lori to discuss her journey into the beauty biz world. Tune in to hear how Angela is helping licensed estheticians incorporate energy work into their practice with The Chakra Esthetics Training Method. " We're all loving energy and loving beings." - Angela Rafferty  Learn more about The Beauty Biz Show at https://loricrete.com/214-angela-rafferty/

Welcome back to the Beauty Biz Show! In the first episode of 2025, Lori reflects on her top five takeaways from 2024. Tune in to hear the lessons she's bringing into the new year and learn more about an exciting new offer for new estheticians! "The lesson here is that sometimes we need to pause, reflect, and assess by staying strong and realizing we are in a cyclical business and industry." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/last-facial-of-2024/

What do your beauty biz and a bad eyebrow wax have in common? In this episode, Lori has a silly (but serious) analogy to leave you with before we take a short break for the holiday season. Tune in to hear Lori's tips for responding constructively to challenges in your beauty biz, from filling in the gaps to forgiving what needs forgiving and healing when you've been burned. "Whether it's your brows or your beauty business, mistakes, gaps, and burns are all part of the process. And what matters the most is how you respond." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/beauty-biz-eyebrow-wax/.

Welcome back to The Beauty Biz Show. In this episode, RN and Licensed Esthetician Erin Roberts joins Lori to discuss finding your niche, turning passion into profit, and all things microcurrent. Tune in to hear Erin's top beauty biz tips and learn more about her new microcurrent course. "I think you have to give yourself the creative space to create something that's unique and authentic." - Erin Roberts Learn more about The Beauty Biz Show at https://loricrete.com/211-erin-roberts/

Trigger Warning: This episode discusses topics related to mental illness, sexual assault, and suicidal thoughts. Listener discretion is advised. If you or someone you know is struggling, please seek professional help or contact a mental health crisis line. Holly Eve, founder of Madame Lemy, a luxury sustainable deodorant and personal care brand, joins Lori to discuss all things manifestation, mental health, and entrepreneurship. Tune in to hear Holly's empowering story and advice for creating your best life and beauty biz. "The difference between succeeding and it just being an idea is I have not stopped from that idea to the concept, to building a business since that day." - Holly Eve. Learn more about The Beauty Biz Show at https://loricrete.com/210-holly-eve/

Welcome back to The Beauty Biz Show. In this episode, I share my five key steps for how you can successfully launch a new product or service into your beauty biz world. From mapping out your trade show strategy to integrating your new offer seamlessly, tune in to learn how you can turn your purchase into profits. "When you make these decisions from internal experience, it's way more powerful for your business than if you just see somebody doing it on social media and that makes you think you need it." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/podcast/

Welcome back to The Beauty Biz Show. Today, skilled licensed aesthetician and spa marketing expert Lauren Snow is here to discuss The 60-Day Beauty Biz Success Challenge. Tune in to learn more about what The 60-Day Challenge is and how it can take your beauty biz to the next level! "If you don't challenge yourself, you'll never realize what you can become, because growth always happens when you step outside your comfort zone." - Lauren Snow Learn more about The Beauty Biz Show at https://loricrete.com/208-success-challenge

Welcome back to The Beauty Biz Show. In this episode, I address an issue I've been experiencing that I'm calling "Strong Woman Burnout." What is "Strong Woman Burnout?" What are the signs? And how do we recover from it to welcome effortless abundance back into our lives? "When you feel like it's too much, it is too much no matter how strong you think you are." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/strong-woman-burnout/

Today I tackle an issue that all of us have faced. What should we do when life interrupts the flow of our business? How do we stay focused, productive, and connected to our work as an esthetician with all that life and business throw at us? "My beauty biz world is abundantly fulfilling, but it also comes with a very long to-do list." - Lori Crete.  Learn more about The Beauty Biz Show at http://www.loricrete.com/206

Today's guest Kerri Kasem and I have a lot in common. We both appreciate simplicity and functionality and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to start a skincare line and what she didn't know that she didn't know about the business. We also talk about the power of serendipity and her journey with lupus. "I was using so many different products because I wanted this ingredient and this ingredient all in one."  - Kerri Kasem. Learn more about The Beauty Biz Show at http://www.loricrete.com/205

Serena Advani, founder of Seadrop Skincare, talks about legitimizing the beauty industry and behind-the-scenes strategic thinking. "Instead of giving people a product that is more sustainable and that's it, it's worth giving them just a better product that happens to also be sustainable." - Serena Advani. Learn more about The Beauty Biz Show at http://www.loricrete.com/204

In all my years of hearing about him, I have never heard anyone say a bad word about today's guest Douglas Preston, who was kind of getting ready to retire when his extraction tool blew up. Today he explains why he was never happy as a day spa owner and why the most important thing about being in esthetics is money. "There is not enough for everybody unless not enough is good enough." - Douglas Preston. Learn more about The Beauty Biz Show at http://www.loricrete.com/203

Listen to this episode to learn which little piece of Jay's business Lori brings into her spa suite every day and how he helps Lori manage working in a small dark room throughout the day. "Customer service...is such an opportunity for a business to really shine." - Jay Nixon. Learn more about The Beauty Biz Show at http://www.loricrete.com/202

Listen in to learn how to communicate your cancellation policy to your clients and how much you should charge for canceled appointments.  "I boldly follow the exact system that I am sharing with you today and my clients respect my business because I clearly communicate with them." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/201

The Beauty Biz Show is celebrating its 200th episode with the return of my second-ever guest on the show, Renée Rouleau. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next. "Every product I created was because of something I knew about skin; what I saw with my very own eyes, what I touched with my hands and that's who should be selling my products." - Renée Rouleau. Learn more about The Beauty Biz Show at http://www.loricrete.com/200

Today's guest Wende Zomnir is the co-founder and founding partner of the iconic Urban Decay makeup brand. Listen to this episode to learn how to conceptualize your first product, how to deal with waste in the makeup industry, and why you shouldn't be afraid to negotiate everything. "We wanted to combine a super high quality of prestige and the more fun kooky aspects of the self-expression piece." - Wende Zomnir. Learn more about this episode of The Beauty Biz Show at loricrete.com/199

Today I talk about five false esthetician setbacks common in our industry, and I share ways to reframe these "setbacks." I have been through all of these setbacks, and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and power up your beauty business. "Continuously learning from your challenges will empower you to overcome these false setbacks and emerge as a stronger person." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/198

In this episode, Lori explains what esthetician energy is and how you can harness it to attract abundance -- as well as amazing new clients -- without the overwhelm.  "What you put out is what you create and what you receive in your space." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/197

Listen in to learn how Sabrina Scott uses Google reviews and community networking to get her business booked perfectly and what it has been like to hire a lobbyist to help her get the laws updated in her state. "We need to get the ball rolling with a bill that will update laws and help us have the language where it needs to be updated. The skincare has changed so much in the last decade." - Sabrina Scott. Learn more about this episode of The Beauty Biz Show at loricrete.com/196

In this episode, I circle back and assess how I have moved forward this past year. I share my experience working at my first trade show and what I learned from the first time I was left speechless by a client. "Hard conversations stick and I decided to have a lot of them in 2023." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/195

Listen in to learn how to give yourself grace and ways you can feel put together at work even when you feel broken inside. "People come to us to look and feel better and at work, we need to show up from a place of calm and giving." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/194