Tetragrammaton with Rick Rubin

Bryce Crawford is an evangelist, preacher, and founder of Jesus in the Street. Known for bringing his Christian faith directly into public spaces, he travels across the U.S. sharing the gospel in cities, on college campuses, and at large gatherings. After struggling with depression and suicidal thoughts as a teenager, Crawford experienced a life-changing encounter with God on Christmas Day in 2020, a turning point that led him into full-time ministry. Through Bryce Crawford Ministries and his podcast, he shares street conversations, testimony, and Christian teaching with a new generation of believers. He is also the founder of Praise Energy, a faith-driven beverage brand aligned with his broader mission to bring Christianity into everyday culture. ------ Thank you to the sponsors that fuel our podcast and our team: Anthropic https://Claude.com/tetra ------ AGZ https://DrinkAG1.com/tetra ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Returning to continue his conversation in Part Two, Vlad Tenev is the co-founder and CEO of Robinhood. He launched the trading platform alongside Baiju Bhatt in 2013 with the goal of making investing more accessible through commission-free stock trading for everyday investors. Under his leadership, Robinhood expanded beyond equities into options, ETFs, cryptocurrency, banking products, and private market investing, and the company went public in July 2021. In addition to Robinhood, Tenev is the co-founder and executive chairman of Harmonic, an AI-driven platform focused on organizing and analyzing business and market data. ------ Thank you to the sponsors that fuel our podcast and our team: AGZ https://DrinkAG1.com/tetra ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Vlad Tenev is the co-founder and CEO of Robinhood. He launched the trading platform alongside Baiju Bhatt in 2013 with the goal of making investing more accessible through commission-free stock trading for everyday investors. Under his leadership, Robinhood expanded beyond equities into options, ETFs, cryptocurrency, banking products, and private market investing, and the company went public in July 2021. In addition to Robinhood, Tenev is the co-founder and executive chairman of Harmonic, an AI-driven platform focused on organizing and analyzing business and market data. ------ Thank you to the sponsors that fuel our podcast and our team: AGZ https://DrinkAG1.com/tetra ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Bob Roth is a teacher of Transcendental Meditation and the CEO of the David Lynch Foundation. He began practicing Transcendental Meditation in 1969 and went on to build a career centered on teaching it to executives, students, veterans, and others dealing with stress. As CEO of the David Lynch Foundation, he has expanded meditation programs for underserved communities and people affected by trauma, with 1.5 million adults and children worldwide learning to meditate. Roth is also the author of Strength in Stillness: The Power of Transcendental Meditation, a practical guide that explains how the practice can reduce stress and build resilience. ------ Thank you to the sponsors that fuel our podcast and our team: Anthropic https://Claude.com/tetra ------ AG1 https://DrinkAG1.com/tetra ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Garry Tan is the president and CEO of Y Combinator, the startup accelerator behind companies like Airbnb, Reddit, Coinbase, and DoorDash. He previously co-founded the financial technology company Posterous, which was acquired by Twitter in 2012, and later founded the venture capital firm Initialized Capital alongside Alexis Ohanian. Before entering venture capital, Tan worked as an engineer at Palantir Technologies, where he helped develop early infrastructure and design systems. Now, he continues to make investment and product decisions as a General Partner, having read more than 6,000 YC applications, while overseeing programs for sourcing, advising, and scaling early-stage startups. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Michael Shawn Crahan, better known as Clown, is the co-founder and percussionist of Slipknot. Formed in 1995, the metal band rose to popularity with albums like Slipknot and Iowa. As one of the most recognizable names in modern metal, Slipknot has earned 11 Grammy nominations and one win for “Before I Forget” in 2006. Beyond music, Crahan has directed films, created visual art, and overseen many of Slipknot’s creative concepts, including stage design and imagery. ------ Thank you to the sponsors that fuel our podcast and our team: Anthropic https://Claude.com/tetra ------ AG1 https://DrinkAG1.com/tetra ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Chris Best is a technology entrepreneur and CEO of Substack. In 2017, he co-founded Substack, the publishing platform that helped popularize paid newsletters and direct-to-audience media businesses for writers, journalists, and creators. Previously, he worked as a vice president of engineering at Kickstarter and earlier co-founded the social messenger app Kik. Under his leadership, Substack has grown into a major player in independent media, attracting prominent authors, commentators, and podcasters seeking ownership of their audiences and subscription revenue. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Brian Hoyer is an environmental health consultant and founder of Shielded Healing, specializing in electromagnetic field (EMF) testing, shielding, and mitigation. As a certified geobiologist with a background in functional nutritional therapy, he focuses on identifying electrical, wireless, and magnetic field exposures and their potential effects on sleep, stress response, and overall physiology. His work includes grounding strategies and shielding techniques to reduce environmental electromagnetic interference in both existing homes and new construction. ------ Thank you to the sponsors that fuel our podcast and our team: Anthropic https://Claude.com/tetra ------ AG1 https://DrinkAG1.com/tetra ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

GT Dave is the founder of GT’s Living Foods and a key figure in the commercialization of kombucha in the United States. He began producing and selling kombucha in the mid-1990s, starting with small batches distributed to local Los Angeles health food stores. Under GT’s leadership, the company expanded through natural food retailers, including Whole Foods, and grew into a leading kombucha brand while maintaining a focus on raw, fermented products including Synergy kombucha, Alive mushroom beverage, and coconut yogurt Cocoyo. ------ Thank you to the sponsors that fuel our podcast and our team: AGZ https://DrinkAG1.com/tetra ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Jeff Harmon is the Co-Founder and Chief Content Officer of Angel Studios, the media company behind Sound of Freedom, His Only Son, After Death, and Dry Bar Comedy. He has played a key role in shaping Angel’s audience-driven approach to entertainment, including the Pay It Forward ticketing model and the Angel Guild, a community comprising over 2 million members which helps decide the films and shows that the company will distribute. His career, spanning 17 years, has centered on connecting creators directly with audiences through innovative digital distribution. ------ Thank you to the sponsors that fuel our podcast and our team: Anthropic https://Claude.com/tetra ------ AG1 https://DrinkAG1.com/tetra ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Jonah Hill is a film actor, writer, and filmmaker. He broke out in comedy with Superbad in 2007, before earning critical acclaim in dramatic roles in Moneyball and The Wolf of Wall Street. He transitioned into filmmaking with his directorial debut Mid90s, a raw and culturally resonant coming-of-age story that established his distinct, emotionally honest voice. Expanding across mediums, he has directed music videos, commercial campaigns, and television, while producing and developing projects through Strong Baby Productions, including the Netflix documentary Stutz. Now a multidisciplinary filmmaker, he continues to shape character-driven stories—most recently directing Outcome, scheduled for release on April 10, 2026.  ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Anne Lamott is a bestselling novelist and nonfiction writer. She is best known for her books Operating Instructions and Bird by Bird, enduring touchstones for readers and writers seeking honest insight into life and creativity. Her husband, Neal Allen, is a former journalist and corporate executive turned spiritual coach and author who writes and teaches on inner life and self-inquiry. Lamott and Allen frequently collaborate on workshops and public events that blend writing, spirituality, and practical wisdom. They are the coauthors of the 2026 craft book Good Writing: 36 Ways to Improve Your Sentences, a concise, technique-driven guide that pairs Allen’s sentence-level principles with Lamott’s reflective, experience-based commentary. ------ Thank you to the sponsors that fuel our podcast and our team: Anthropic https://Claude.com/tetra ------ AG1 https://DrinkAG1.com/tetra ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Adam Neumann is an entrepreneur, investor, and the co-founder of WeWork. Launching the shared office-space company in 2010, he grew WeWork into a global coworking brand that, at its peak, was valued at roughly $47 billion. Under his leadership, the company rapidly expanded its network of shared workspaces across major cities worldwide. In 2022, he founded Flow, a residential real estate company focused on branded, tech-enabled apartment communities that offer a service-oriented, community-driven approach to long-term housing. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Kelly Wearstler is a designer, creative director, and founder of the Los Angeles-based design firm Kelly Wearstler. Her work includes projects such as the San Francisco Proper Hotel, the Avalon Hotel Beverly Hills, the Four Seasons Anguilla, and Beefbar Courchevel. She has led residential, hotel, retail, and commercial projects worldwide while working with artists and craftspeople to honor history, location, and architecture, approaching each project as a multidisciplinary collaboration that emphasizes materiality, place, and storytelling. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Eric Roth is an Academy Award-winning screenwriter best known for adapting Forrest Gump, for which he won the Oscar for Best Adapted Screenplay. He has received additional Academy Award nominations for The Curious Case of Benjamin Button, A Star Is Born, and Dune: Part One, and is widely regarded as one of Hollywood’s most sought-after writers. Roth co-wrote Killers of the Flower Moon with Martin Scorsese. He continues to work in films as both writer and executive producer. His latest project, the 2025 film The President’s Cake, is now playing in theaters. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Returning to continue his conversation in Part Two, Greg Brockman is a cofounder and president of OpenAI, the company behind ChatGPT. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Greg Brockman is a cofounder and president of OpenAI, the company behind ChatGPT. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Chris Pavlovski is the founder and CEO of Rumble, an online video and cloud services platform launched in 2013 as an alternative to YouTube for independent creators. As CEO, he has positioned Rumble as a next generation infrastructure and video platform aimed at empowering creators and businesses that are wary of content moderation on larger tech platforms. Under his leadership, Rumble grew from roughly one million users before 2020 to tens of millions of monthly active users. He continues to scale Rumble globally, investing in cloud, payments, and AI capabilities to compete across both media and technology markets. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Falling in love is a courageous, destabilizing, and deeply human act. In this Valentine’s Day special, Irish poet and philosopher David Whyte returns with poems of romance. He reflects on love’s power to transform a life through intimate stories of vulnerability, longing, and the willingness to step into the unknown to live and love fully. ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Bill Gurley is a venture capitalist and longtime general partner at Benchmark, where he has backed companies such as Uber, Zillow, and Grubhub. He began his career as a Wall Street research analyst before transitioning into venture capital, building a reputation for deep, first‑principles analysis of technology businesses. He also writes the blog Above the Crowd, where he publishes essays on the evolution and economics of high technology businesses. His upcoming book, Runnin’ Down a Dream: How to Thrive in a Career You Actually Love, draws on his eclectic career path to offer a playbook for navigating risk, opportunity, and long‑term fulfillment. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

George Saunders is an author known for his inventive short stories and the Booker Prize–winning novel Lincoln in the Bardo. His works include the collections Tenth of December and Liberation Day and the craft book A Swim in a Pond in the Rain. This week, he released Vigil, a new novel that follows his trademark blend of imagination, compassion, and dark humor as it explores life, death, and moral reckoning in the twilight hours of a dying oil executive’s life. Named one of Time magazine’s 100 most influential people, he has received numerous honors, from a MacArthur Fellowship to the National Book Foundation’s 2025 Medal for Distinguished Contribution to American Letters. Saunders teaches in the creative writing program at Syracuse University, where he has mentored generations of emerging authors. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Dr. Mary Talley Bowden is an ear, nose, and throat physician and founder of BreatheMD, a direct-care ENT clinic that emphasizes transparent pricing and outpatient airway care. She completed her residency at Stanford University, and she is board-certified in otolaryngology and sleep medicine, focusing her practice on sinus, sleep, and allergy disorders. During the COVID-19 pandemic, Dr. Bowden became a nationally prominent physician for opposing vaccine mandates, advocating for early outpatient treatment, and engaging in high-profile legal and regulatory disputes with hospital systems and medical boards. She is also the author of Dangerous Misinformation: The Virus, the Treatments, and the Lies, a memoir about her COVID-19 work and clashes with medical institutions, set for release in May 2026. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Barry Diller is a media executive and entrepreneur whose career has shaped modern television, film, and digital media. He helped redefine entertainment by innovating network programming at ABC, leading Paramount Pictures during a period of major commercial success, and later launching the Fox Broadcasting Company, establishing the United States’ fourth major television network. He expanded his influence into digital commerce as chairman of IAC and Expedia Group, building and scaling companies such as Match, Expedia, and Vimeo.  In recognition of his impact in media, he was inducted into the Television Academy Hall of Fame in 1994 and later reflected on his life and career in his memoir, Who Knew. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Joseph Nguyen is the author of the #1 international bestselling book Don't Believe Everything You Think, translated into more than forty languages worldwide. His other titles include Beyond Thoughts: an exploration of who we are beyond our minds and workbooks such as The Overthinker's Guide to Making Decisions. Across these works, he uses philosophy, spirituality, and psychology to offer practical tools for seeing beyond conditioned thinking, deepening connection, and moving through life with greater clarity and ease. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Mike White is a writer, director, producer, and actor best known as the creator of HBO’s acclaimed series The White Lotus. He began his career writing and producing TV shows, including Dawson’s Creek and Freaks and Geeks, and later wrote and acted in films such as School of Rock and Nacho Libre. Premiering in 2021, The White Lotus has received widespread critical acclaim across its seasons with numerous Emmy and Golden Globe nominations for drama series, writing, directing, and acting categories. His career, spanning three decades, is defined by a consistent focus on character, tone, and social observation across film and television. ------ Thank you to the sponsors that fuel our podcast and our team: AG1 https://DrinkAG1.com/tetra ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Daron Malakian returns to continue his conversation in Part Two. Composer, guitarist, vocalist, and record producer Daron Malakian, a founding member of System of a Down, reflects on his lifelong relationship with heavy metal. Using music as a guide to discuss how different styles, sounds, and eras shaped his identity as an artist, he talks through what he listens for in metal, including riffs, mood, aggression, and atmosphere, and how those elements influenced his own songwriting and creative direction. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Composer, guitarist, vocalist, and record producer Daron Malakian, a founding member of System of a Down, returns to Tetragrammaton to  reflect on his lifelong relationship with heavy metal. Using music as a guide to discuss how different styles, sounds, and eras shaped his identity as an artist, he talks through what he listens for in metal, including riffs, mood, aggression, and atmosphere, and how those elements influenced his own songwriting and creative direction. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Brian Armstrong is the co-founder and CEO of Coinbase, the largest cryptocurrency exchange in the United States by trading volume and users. He launched Coinbase in 2012 after working as a software engineer at Airbnb, where he experienced firsthand the frictions of global payment systems. Under his leadership, Coinbase grew into a publicly traded company on Nasdaq in 2021 and now serves over 100 million verified users in more than 100 countries. Beyond Coinbase, Armstrong has co-founded initiatives like ResearchHub and NewLimit and is a prominent advocate for an open, crypto-powered financial system. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Mike Cessario is the founder and CEO of Liquid Death, one of the fastest-growing non-alcoholic brands and healthy beverage platform built on comedy. An advertising veteran-turned-entrepreneur, he has grown Liquid Death into the #2 most-followed beverage brand on social media through viral, entertainment-first campaigns. Scaling across categories including mountain water, soda-flavored sparkling water, iced tea, and energy, the rare brand has been most recently valued at $1.4 billion under Cessario’s leadership. He has been named to TIME100 Next, and Liquid Death has earned accolades, including Fast Company’s Most Innovative Companies (#1 in advertising), Bain Insurgent Brands, and Ad Age’s America’s Hottest Brands. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Dan Brown is the bestselling author of the Robert Langdon thriller series, including The Da Vinci Code, Angels & Demons, The Lost Symbol, Inferno, and Origin. His novels have sold 250 million copies worldwide. Brown’s work has defined a modern genre of high-concept, research-driven thrillers that fuse art, history, religion, and science, and several of his books have been adapted into major feature films. His latest book, The Secret of Secrets, released in September 2025, returns to the Robert Langdon character in a new contemporary thriller. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Nick Broomfield is an award-winning documentary filmmaker. Over a career spanning more than five decades, he has made acclaimed films on subjects ranging from serial killer Aileen Wuornos and the deaths of Biggie Smalls and Tupac Shakur, to Kurt Cobain and Courtney Love, Whitney Houston, and South African politics. He later expanded into what he calls “Direct Cinema,” using non-actors in scripted dramas such as Ghosts and Battle for Haditha to explore social and political fault lines with documentary immediacy. His experimental and investigative work has earned major honors, including a Sundance First Prize, a British Academy Award, and the DuPont-Columbia Award for Outstanding Journalism. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Legendary music producer Jimmy Iovine returns to Tetragrammaton to reflect on the pivotal moments that shaped his path from young engineer to industry visionary. He recounts early lessons learned while working with John Lennon and Bruce Springsteen, and the creative spark that led to the founding of Beats with Dr. Dre, which redefined headphone culture worldwide. This journey inspired the model behind the USC Iovine and Young Academy, an interdisciplinary program designed to merge art, technology, and business for the next generation of creators. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Rupi Kaur is a globally acclaimed poet, performer, and artist. Rising to prominence with her debut collection Milk and Honey in 2014, which she self-published at 21 years old, Kaur became one of the best-selling poets of the 21st century, expanding her voice through later works, including The Sun and Her Flowers and Home Body. Kaur’s achievements extend beyond publishing, with sold-out international tours, multimedia collaborations, and millions of followers engaging with her work across platforms. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Gavin de Becker is a security specialist and author whose work focuses on predicting and preventing violence. He founded Gavin de Becker & Associates in 1978, a firm that advises and protects some of the world’s most high-profile figures and organizations, and has developed widely used threat assessment tools such as MOSAIC for governmental agencies including the U.S. Marshals Service and Central Intelligence Agency. De Becker has served as an advisor to three U.S. presidents and earned accolades for his impact on public safety protocols. His bestselling book, The Gift of Fear, has helped shape public understanding of violence prevention and continues to be a reference in the field. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Mike Gordon is the bassist and a founding member of Phish. Since the band’s formation at the University of Vermont in 1983, he has been responsible for writing and co-writing several of Phish’s key tracks, including “Mike’s Song,” “Simple,” and “Contact,” while also collaborating on a variety of instruments beyond bass, such as banjo, accordion, and guitar. Outside of Phish, Gordon has released multiple solo albums and directed the films Outside Out and Rising Low, expanding his career into filmmaking and music production. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Woody Allen is an Academy Award-winning filmmaker, writer, and comedian. Beginning in stand-up and television before turning to film, Allen became a defining voice of 1970s cinema with Annie Hall, the romantic comedy that earned him four Oscars including Best Picture and Best Director. Over his six decade career, he has written and directed more than 50 films exploring themes of love, irony, and existential doubt, from Manhattan and Hannah and Her Sisters to Midnight in Paris. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Mollie Engelhart is a chef, restaurateur, and regenerative farmer whose career spans the culinary and agricultural worlds. She co-founded Sage Regenerative Kitchen and previously ran several Los Angeles restaurants, including Sage Vegan Bistro and KindKreme. After years in the plant-based restaurant industry, she shifted her focus to regenerative agriculture, founding Sovereignty Ranch in Texas, where she integrates sustainable farming practices with her food ventures. She is the author of Debunked by Nature, a book exploring lessons from motherhood, farming, and food. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Tyler Cowen returns to continue his conversation in Part Two. Tyler Cowen is a leading economist, author, and professor, currently holding the Holbert L. Harris Chair of Economics at George Mason University, where he also serves as chairman and faculty director of the Mercatus Center. Widely recognized for his influential economic ideas, Cowen co-authors the long-running blog Marginal Revolution with Alex Tabarrok, and together they have also created Marginal Revolution University, which offers accessible, world-class economics education online. Cowen has also authored several books, including "The Great Stagnation," which analyzes the slowdown in economic growth, and "Average Is Over," exploring the future of work and inequality. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Tyler Cowen is a leading economist, author, and professor, currently holding the Holbert L. Harris Chair of Economics at George Mason University, where he also serves as chairman and faculty director of the Mercatus Center. Widely recognized for his influential economic ideas, Cowen co-authors the long-running blog Marginal Revolution with Alex Tabarrok, and together they have also created Marginal Revolution University, which offers accessible, world-class economics education online. Cowen has also authored several books, including "The Great Stagnation," which analyzes the slowdown in economic growth, and "Average Is Over," exploring the future of work and inequality. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

M.I.A. is a music artist, producer, and creative force, known for blending electronic, hip-hop, and world music. Hailing from London with Sri Lankan roots, she gained international recognition with her debut album Arular and breakthrough hits like “Galang” and “Paper Planes.” Her later albums, including Kala and Matangi, continued to explore themes of identity, globalization, and politics through bold production and visual art. Beyond music, M.I.A. has directed films, exhibited artwork, and remained an outspoken advocate for refugee and immigrant rights. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

David Whyte returns to continue his conversation in Part Two. David Whyte is a celebrated Irish poet, philosopher, and speaker whose career spans nearly forty years. Known for ten volumes of poetry and multiple best-selling prose collections, Whyte’s latest collection, Consolations II, which contains 52 new essays, continues his trademark exploration of ordinary words and the profound choices that frame our lives. His writing continues to illuminate the connections between inner solitude and communal life, drawing critical acclaim for the depth of his insight into everyday experience. In 2025, he embarked on a major UK book tour, held worldwide retreats and workshops, and launched the “David Whyte Companion”– an online archive of his work and teachings. Whyte’s "Three Sundays Series," monthly immersive online sessions, remain a centerpiece for his global audience, tackling themes from love, to human identity, to personal courage. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

David Whyte is a celebrated Irish poet, philosopher, and speaker whose career spans nearly forty years. Known for ten volumes of poetry and multiple best-selling prose collections, Whyte’s latest collection, Consolations II, which contains 52 new essays, continues his trademark exploration of ordinary words and the profound choices that frame our lives. His writing continues to illuminate the connections between inner solitude and communal life, drawing critical acclaim for the depth of his insight into everyday experience. In 2025, he embarked on a major UK book tour, held worldwide retreats and workshops, and launched the “David Whyte Companion”– an online archive of his work and teachings. Whyte’s "Three Sundays Series," monthly immersive online sessions, remain a centerpiece for his global audience, tackling themes from love, to human identity, to personal courage. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Tony Hawk is a professional skateboarder widely regarded as one of the most influential figures in the sport’s history. Rising to prominence in the 1980s and 1990s, he became known for pioneering tricks like the 900 and for pushing skateboarding into the mainstream through competitions, video games, and media appearances. He became a household name through victorious X Games performances, and his career highlights include being the first to land the 900 in competition, earning over 70 contest victories, and dominating vert skating across two decades. As an ambassador for the sport, he also founded the Tony Hawk Foundation to support youth skateparks, further cementing his influence and legacy in skateboarding culture. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Dr. Andrew Huberman returns to continue his conversation in Part Two. Dr. Andrew Huberman is a neuroscientist and tenured professor of neurobiology, psychiatry, and behavior sciences at Stanford School of Medicine. His research centers on brain development, neural plasticity, and how vision and respiration shape human performance and cognitive function. Beyond his work in academia, Huberman is the creator and host of the Huberman Lab podcast, the world’s leading health podcast, where he shares science-based insights on brain and body optimization.Exploring how to improve mental and physical health alike, he is also the author of the upcoming book Protocols: An Operating Manual for the Human Body. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Dr. Andrew Huberman is a neuroscientist and tenured professor of neurobiology, psychiatry, and behavior sciences at Stanford School of Medicine. His research centers on brain development, neural plasticity, and how vision and respiration shape human performance and cognitive function. Beyond his work in academia, Huberman is the creator and host of the Huberman Lab podcast, the world’s leading health podcast, where he shares science-based insights on brain and body optimization. Exploring how to improve mental and physical health alike, he is also the author of the upcoming book Protocols: An Operating Manual for the Human Body.

Mark Ronson is a record producer, DJ, and songwriter. Beginning his career in the mid-1990s as a DJ, he gained wide recognition in 2006 for his work with Amy Winehouse and Christina Aguilera, earning Producer of the Year for Winehouse’s Back to Black. Over his career, he has earned nine Grammy Awards, along with a Golden Globe and an Academy Award, for projects including “Uptown Funk” with Bruno Mars and “Shallow” from the A Star is Born soundtrack. Ronson has released five solo albums, formed the duo Silk City with Diplo, founded Zelig Records in 2018, and served as lead and executive producer of the Barbie movie soundtrack. His memoir, Night People, is a reflection on his life in music and the culture that shaped it, and it will be published on September 16, 2025. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

In this bonus episode, Ian Rogers turns the tables and interviews Rick Rubin, recently named one of TIME Magazine’s 100 Most Influential People in AI, about The Way of Code: The Timeless Art of Vibecoding. Ian Rogers is a pioneering executive whose career spans music, luxury, and crypto, with leadership roles at Beats Music, Apple, LVMH, and now Ledger. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Ian Rogers is a technology and business executive whose career spans music tech, luxury retail, and crypto. He began by building early music websites in the 90s, including one for hip-hop group The Beastie Boys, before leading digital music at Yahoo!. Rogers went on to serve as CEO of Topspin and then Beats Music, which was acquired by Apple. In 2015, he became Chief Digital Officer at LVMH, helping modernize digital strategy across its portfolio of luxury brands. Since 2020, he has been Chief Experience Officer at Ledger, where he oversees consumer strategy for the crypto hardware company. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Randall Wallace is a screenwriter, director, and producer. He is best known for writing the screenplay of "Braveheart", later making his directorial debut with "The Man in the Iron Mask", and going on to direct "We Were Soldiers", "Secretariat", and "Heaven Is for Real". Braveheart became a critically and commercially successful film, winning multiple Academy Awards and earning Wallace a nomination for Best Original Screenplay. He is the author of Living the Braveheart Life, part-autobiography and part-masterclass, in which he shares the personal journey behind writing Braveheart and explores the life lessons and archetypes within the story that continue to inspire audiences.  ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Bernard MacMahon is a filmmaker, most recently directing Becoming Led Zeppelin, a music documentary that holds the record for the highest-grossing opening weekend across IMAX theaters worldwide and is currently the highest-grossing documentary of 2025. He gained international acclaim with the American Epic series, which chronicles the origins of American roots music and the revolutionary impact of early sound recording technology. MacMahon has been recognized for his groundbreaking approach to documentary filmmaking, blending historical research, rare archival footage, and innovative audiovisual storytelling. His work has earned multiple prestigious awards, including audience honors at major film festivals, Emmy, BAFTA, and Grammy nominations and wins. Becoming Led Zeppelin was released in IMAX on February 7, 2025, with a wider cinema release following on February 14, 2025. The film is streaming now on Netflix, Apple TV, and Amazon Prime Video.  ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter