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TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms artwork

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

Technology Business Research, Inc.·Hosted by Patrick Heffernan·10 episodes

BusinessEnterprise techAnalyst-ledWeeklyStandalone episodesBusiness strategyAI strategy

Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.

Why listen

TBR Talks is for listeners who want enterprise tech strategy without consumer-gadget chatter. Host Patrick Heffernan brings in analysts and industry guests to unpack how AI, cloud, telecom, federal IT, partner ecosystems, and vendor positioning are changing the business of technology. It is especially useful for consultants, tech executives, analysts, and anyone tracking how major firms turn emerging technology into market strategy.

Episodes

22 min
Jun 19, 2026Episode 16
Infrastructure Strategies: Measuring Profitability in the Age of AI

Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau, both of TBR’s IT Infrastructure team, join host Patrick Heffernan for a discussion on how TBR is approaching AI research in the infrastructure sector, including how AI is reshaping the business models of leading infrastructure vendors, including Dell, Hewlett Packard Enterprise, Lenovo and Supermicro.

34 min
Jun 17, 2026Episode 15
AI Disruption Index: Measuring AI’s Real Impact on Cloud, Software and Telecom Business Models

TBR Principal Analyst Allan Krans and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on how TBR is measuring the impact of AI in the cloud & software and telecom markets. The discussion examines real-world examples of AI adoption, from automating network infrastructure monitoring and improving software development productivity to redefining workforce efficiency and operational decision making.

28 min
Jun 17, 2026Episode 14
The AI Impact: Measuring Productivity, Profitability & Business Model Change

TBR President Chris Foster joins host Patrick Heffernan and Principal Analyst Bozhidar Hristov to discuss how TBR is tackling defining and measuring AI investments in the ever-evolving market. The trio looks at AI maturity and its impact on the broader technology ecosystem. They also introduce the latest in qualitative and quantitative benchmarking and analysis, TBR’s ©Human Intensity Reduction Index, also known as HIRI, a direct measure of the impact of a company’s AI, human capital, automation, utilization, offshore leverage and delivery model evolution on their operating margin.

18 min
Jun 1, 2026Episode 13
The Future of Consulting Services: AI, Fixed Pricing and Managed Services

TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.

27 min
May 26, 2026Episode 12
IT Services Market Forecast: The Levers to Pull to Accelerate Growth

Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services.

38 min
May 19, 2026Episode 11
Hitachi Digital & GlobalLogic: Combining Ecosystems and Marketing

Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services.

57 min
May 11, 2026Episode 10
AI and the Workforce: Why Augmentation Is Winning Over Automation

Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency.

45 min
May 4, 2026Episode 9
The Playbook for AI Reinvention

Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with the CEO, in successful AI adoption and explains what makes TWG AI’s approach to using AI different from those of peers.

35 min
Apr 27, 2026Episode 8
Federal IT: AI Adoption, Defense Spending and Projections for the Next 5 Years

TBR’s federal IT services experts discuss the current state of federal IT services and their projections for the next five years. The pair shares their thoughts on how the adoption and application of AI will impact federal IT companies overall and, subsequently, government spending, and whether a strong presence in the defense sector will become critical to the performance of IT services companies in the civilian sector.

35 min
Apr 21, 2026Episode 7
The Framework for Successful AI Adoption Within Enterprise

Alan Flower, Global Head, AI Labs at HCLTech, discusses why AI represents a true inflection point on par with the internet, cloud and smartphones. Alan shares frontline insights from hundreds of enterprise AI engagements, explaining how organizations are moving beyond experimentation to large-scale deployment focused on productivity, simplification and growth — not just cost-cutting.