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Software Social

Michele Hansen & Colleen Schnettler·Hosted by Michele Hansen and Colleen Schnettler·138 episodes

BusinessEntrepreneurshipTechnologyCo-hosted foundersIndie SaaS30-60 minCandidFounder-friendlyIrregular

Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.

Why listen

Software Social is a candid weekly-ish conversation with indie SaaS founders Michele Hansen and Colleen Schnettler about building, selling, marketing, and surviving small software businesses. The appeal is the unpolished founder reality: pricing doubts, customer interviews, burnout, AI tooling, taxes, sales, family, and the weird emotional middle of running a company. It is especially good for bootstrapped founders, solo developers, and product-minded people who want practical context without startup theater.

Series(2)

Episodes

58 min
May 20, 2026Episode 149
Bubble Rut

Colleen is stuck in a bubble rut.

Michele HansenColleen Schnettler
38 min
Apr 17, 2026Episode 148
Don't listen to this podcast for breaking AI news

Colleen shipped the Geocodio CLI (with a Claude Code agent skill!) and Michele had a nightmare about Figma. That's kind of the vibe this week. We also talk about what it's like building AI tools, when Claude decides to stop working, and which AI tools we reach for day to day. Plus, Michele's organizing a Larabelles event at Laracon US to help more women and non-binary folks feel welcome at tech conferences, and Colleen has some strong opinions about what actually works. Also discussed: Ghosts (BBC version), Ted Lasso, and going to the gym. You know, our normal weird stuff.

Michele HansenColleen Schnettler
1 hr 1 min
Mar 26, 2026Episode 147
Guardrails, Guts, and AI at the Pool

We get into the messy reality of putting guardrails around AI tooling across a team: shared skills repos, documenting design decisions, and why Claude still needs to be managed like a very smart intern. We swap stories about AI taking over every conversation (yes, even bachelorette parties in Austin), debate whether junior devs should learn without AI first, and Colleen talks about hiring a sales coach who teaches her exactly what she teaches others. Plus: why we're so bullish on in-person events right now, and Michele talks about the why they waited 8 years to hire anyone, and why you can't separate feelings from good decision-making.

Michele HansenColleen Schnettler
1 hr 1 min
Mar 5, 2026Episode 146
We're baaaaaack! And more chaotic than ever

Michele and Colleen are back on the mics! We talked about our recent lives, burnout recovery, AI tooling, and the evolving landscape of content creation and marketing automation. Oh, and Colleen lets the power guy in halfway through.

Michele HansenColleen Schnettler
35 min
Feb 22, 2025Episode 145
Colleen & Michele are back on the mics! (For today, at least)

After two years off-air, Michele and Colleen finally sit down together in front of the mics.Links:SaaS Marketing GymTinySeed Tales with Colleen are being released every Thursday on Startups for the Rest of Us!

Michele HansenColleen SchnettlerCory StineColleen Schnettler
13 min
Feb 1, 2024Episode 144
It passed the House! Now what?

The tax deal that includes a retroactive fix for domestic R&D expensing through 2025 passed the House! Now what?

Michele Hansen
23 min
Jan 30, 2024Episode 143
174 Update: Call Congress! Now!

"Hi, I'm a constituent in your district. Please tell the Representative to support HR 7024." That's all you have to say! Find your Rep's phone number: https://ssballiance.org/

Michele HansenCory StineMeghan Coleman
6 min
Dec 6, 2023Episode 142
174 ALL-POINTS BULLETIN

Time to call both of your Senators and your Representative to get fixing 174 on the priorities before the end of the year. This is especially critical if you're in:IdahoIllinoisKentuckyMontanaNew YorkOhioOregonPennsylvaniaSouth DakotaTennesseeWashingtonLook up their phone numbers: https://ssballiance.org/

Michele Hansen
52 min
Dec 5, 2023Episode 141
Side Projects as Insurance Policies

Michele chats with Kevin Griffin about how she sees side projects not only as a way to earn extra money but as insurance policies against losing your job or other unexpected life events. Subscribe to Multithreaded Income!

Michele Hansen
50 min
Nov 21, 2023Episode 140
ADHD + Entrepreneurship: A Conversation with Jesse J. Anderson, aka ADHD Jesse

Michele chats with Jesse J. Anderson, aka ADHD Jesse, about finding out one has ADHD as an adult, entrepreneurship as people with ADHD, parenting an ADHD child, and more. Get Jesse's book "Extra Focus: The Quick-Start Guide to Adult ADHD" and join his newsletter: https://adhdjesse.com/+ Recommended book on parenting kids with ADHD: ADD Superparenting

Michele HansenCory Stine
16 min
Oct 23, 2023Episode 139
Section 174 Update: Sign the new letter!

Sign the National Association of Manufacturers letter! https://ssballiance.org/

Michele Hansen
28 min
Sep 9, 2023Episode 138
Can the R&D Tax Credit Offset the Section 174 Changes?

The R&D Tax Credit still exists, and it might be able to help you offset the Section 174 changes. Michele talks to R&D Tax Credit expert Jonathan Cardella of Strike Tax Advisory to learn more. Learn more:What is the R&D Tax Credit?IRS R&D Tax Credit rulesPlease note: This podcast is for informational purposes only and is not tax advice. Talk to your tax preparer for advice about your specific situation.

Michele HansenCory Stine
14 min
Apr 18, 2023Episode 137
The letter to Congress has been sent! Here's what comes next.

CNBC article: https://www.cnbc.com/2023/04/18/software-firms-face-huge-tax-bills-that-threaten-tech-startup-survival.htmlPolitico Morning Tax: https://twitter.com/mjwhansen/status/1648329709774684165

Michele Hansen
1 hr 20 min
Apr 7, 2023Episode 136
Keep Calm and Carry On

Michele gives another update on the Section 174 effort and chats with Tyler Tringas and Arvid Kahl. Huge thanks to Justin Jackson and Corey Haines for sending out the letter to their newsletters! Subscribe to their newsletters:Corey's newsletter: https://www.corey.co/Justin's newsletter: https://justinjackson.ca/newsletter

Michele Hansen
1 hr
Apr 4, 2023Episode 135
Numbers Update + Chat with Landon and Kyle

Numbers update on the letter to Congress + crossover with Made with Grit.

Michele Hansen
53 min
Mar 29, 2023Episode 134
It's me, hi. It's the problem, it's Section 174

An update from Michele on what she and Colleen have been doing for the past few months, and an urgent call to action to sign the Small Software Business Alliance Coalition letter to Congress: https://ssballiance.org/Tweet thread FAQ on Section 174: https://twitter.com/mjwhansen/status/1640696365637419008

Michele Hansen
36 min
Jan 3, 2023Episode 133
What 2023 Brings for Colleen, Michele, and This Show

Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show.Huge thanks to all of our listeners who became Software Socialites and supported our show! We genuinely appreciate your enthusiasm and support.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn Kostor<a href="https://twitter.com/alexma

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
38 min
Dec 27, 2022Episode 132
The Forcing Function Episode: Launch Christian Genco's New SaaS

Michele talked to Christian Genco on December 1 about what he needed to do to launch his new SaaS, TheVideoClipper, with a deadline of having it done before this episode was released. So... did he do it? Follow Christian! https://twitter.com/cgencoCheck out TheVideoClipper: https://thevideoclipper.com/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment Reminder<a href="htt

Michele HansenCory StineMeghan Coleman
35 min
Dec 20, 2022Episode 131
Reflecting on 2022

Michele and Colleen reflect on the year. Huge thanks to all of our listeners who’ve become Software Socialites and support our show  Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<a href="https://twitter

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
30 min
Dec 13, 2022Episode 130
Culture + Feedback = ???

Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across countries. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters   Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet Train</l

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
26 min
Dec 6, 2022Episode 129
TinySeed, TinyConf

Colleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supportersChris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn<a href="https://github.com/JohnathonKoster

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
28 min
Nov 29, 2022Episode 128
Listing on MicroAcquire

Colleen is ready to go all-in on Refine... and that means moving on from Simple File Upload. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters New supporters!Lynn Romich from Konbini  Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment Reminder<a href="https://twitter.com

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
28 min
Nov 22, 2022Episode 127
The Hammerstone Podcast is back

Colleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supportersLynn Romich from KonbiniChris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at<a href="

Colleen SchnettlerCory StineMeghan ColemanColleen Schnettler
34 min
Nov 15, 2022Episode 126
Qualitative and Quantitative Data

Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and Colleen talk about what that means in the context of feature requests and high-touch sales.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters New supporters!Brendon from FeederloopPascal from sharpen.pageLynn Romich from Konbini Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from Outseta<a href="https://twitter.com/mijustin"

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
32 min
Nov 8, 2022Episode 125
TinySeed!

Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place last week, so that's why the audio quality is different than normal!)Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Special thanks to our new supporters! Brendon from FeederloopPascal from sharpen.pageChris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMaker</a

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
40 min
Nov 1, 2022Episode 124
Getting Into Public Speaking as a Developer

Michele chats with indie developer Benedicte Raae about getting into public speaking through streaming. Follow Benedicte on Twitter! https://twitter.com/raaeBenedicte's website: https://queen.raae.codes/StreamYard: https://streamyard.com/A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines

Michele HansenCory StineMeghan Coleman
29 min
Oct 25, 2022Episode 122
Sick Leave for Indie Founders?

Should indie founders take sick leave? Michele and Colleen discuss.A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room Steals<a href="https://twitter.

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
34 min
Oct 18, 2022Episode 121
Competitive Advantage and Moats for Small SaaSes, Part 2

Michele continues her chat with Summit founder Matt Wensing about ways indie SaaS founders can think about moats and competitive advantages. This episode: cost advantages, size advantages (big and small), and false moats.Recommended reading on competitive advantages: The Little Book That Builds Wealth A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haine

Michele HansenCory StineMeghan Coleman
54 min
Oct 11, 2022Episode 120
Talking Competitive Advantage and Moats for Small SaaSes, Part 1

Michele chats with Summit founder Matt Wensing about intangible assets, switching costs, and network effects, and how they apply to indie software companies. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet Train

Michele HansenCory StineMeghan Coleman
35 min
Oct 4, 2022Episode 119
Refine Update with Aaron and Colleen

Aaron Francis, Colleen's co-founder, swings by to chat about Refine. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<l

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
38 min
Sep 27, 2022Episode 118
Super Pumped (aka The Saturday Edition)

Four things Colleen is super pumped about... and one thing she's not. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of<a href="ht

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
52 min
Sep 20, 2022Episode 117
Sprinting a Marathon

Colleen and Michele both have a lot going on.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<a href="https://twitter.c

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
32 min
Sep 13, 2022Episode 116
Hairy Projects and Heat Waves

Michele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of<a href="https://corsosyst

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
56 min
Sep 6, 2022Episode 115
Distribution vs Marketing

Colleen's in go mode for Refine. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso SystemsR

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
45 min
Aug 30, 2022Episode 114
One Weekly Win

Colleen shares the secret to her recent productivity.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<a href="https://t

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
49 min
Aug 23, 2022Episode 113
The One Where Colleen Goes to LA and Michele Looks at Haybales

Should indie entrepreneurs take advice from VC-track folks?Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<a href="htt

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
37 min
Aug 16, 2022Episode 112
That's the Job

Learning new things, feeling like you're a bit out of your depth, pushing to the next level: that's the job of being an entrepreneur, and Colleen and Michele are both experiencing that in different ways.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn K

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
44 min
Aug 9, 2022Episode 111
Work vs Life vs Everything Else

Michele and Colleen catch up on Michele's conference talks... and try to figure out how to make her life work. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of<a href="https://corsos

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
5 min
Aug 4, 2022Episode 110
Bonus: Pre-Episode Banter for 8/9/22

Folks seem to love our casual banter, so here's what Zoom captured on our backup recording before we started the actual recording for next Tuesday's episode.

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
30 min
Aug 2, 2022Episode 109
Colleen vs the Cliff

It's finally August, and Colleen is coming up on the deadline for Refine to support her working full-time... or is it?Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of<a href="https:/

Michele HansenColleen SchnettlerCory StineMeghan ColemanColleen Schnettler
36 min
Jul 26, 2022Episode 108
Starting a Business - Even When Your Family Doesn't Want You To

Follow Lucie! https://twitter.com/LucieBaratteCheck out Logology: https://www.logology.co/See her husband Dagobert's memes: https://twitter.com/dagorenoufHuge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at<a hr

Michele HansenMeghan Coleman
41 min
Jul 19, 2022Episode 107
Vision and Empathy with Lucie Baratte of Logology

Follow Lucie! https://twitter.com/LucieBaratteCheck out Logology: https://www.logology.co/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn<a href="https://githu

Michele HansenMeghan Coleman
47 min
Jul 12, 2022Episode 106
What's Hammerstone? A Broadcast of the Hammerstone.dev Podcast with Colleen and Aaron

Check out Hammerstone here!Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of<a href="https://corsosy

Michele HansenColleen SchnettlerMeghan ColemanColleen Schnettler
47 min
Jul 5, 2022Episode 105
From Side Project to Full Time with Damon Chen and Michael Rouveure

This episode was sponsored by Calm Fund, an ecosystem of founders and funders of profitable, sustainable, calm businesses. Calm Fund invests early in profitable businesses that want to maximize their chances of success and build for the long-term. Calm Fund was founded by an exited indie SaaS founder, Tyler Tringas. Michele Hansen is one of the many indie SaaS founders who are investors/mentors in Calm Fund.You can learn more about Calm Fund at https://calmfund.com/ and apply for funding at https://apply.calmfund.com/, no warm intro needed.Follow Damon: https://twitter.com/damengchenFollow Michael: https://twitter.com/MichaelRouveureFollow Calm Fund: https://twitter.com/calmfund

Michele HansenMeghan Coleman
40 min
Jun 28, 2022Episode 104
When Should You Let People Pay You?

Follow Vic! https://twitter.com/VicVijayakumarEveryOak, Vic's preschool communications SaaS: https://www.everyoak.com/Try out HeyTexting: https://www.heytexting.com/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver<

Michele HansenMeghan Coleman
40 min
Jun 21, 2022Episode 103
Q&A!

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsAaron from TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso

Michele HansenColleen SchnettlerMeghan ColemanColleen Schnettler
31 min
Jun 14, 2022Episode 102
Sales Mode

Check out The Art of Product Podcast and Default Alive. And of course, Colleen's favorite twitter thread by Nathan Barry. Also mentioned, Y Combinator CEO and Partner Michael Seibel on what makes the top 10% of founders different. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsAaron from TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis<

Michele HansenColleen SchnettlerMeghan ColemanColleen Schnettler
36 min
Jun 7, 2022Episode 101
101 Episodes!

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinMike from Gently Used DomainsDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsAaron from TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<a href="ht

Michele HansenColleen SchnettlerMeghan ColemanColleen Schnettler
23 min
May 31, 2022Episode 100
The One Where the WiFi Goes Out

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinMike from Gently Used DomainsDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsAaron from TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<a href="ht

Michele HansenColleen SchnettlerMeghan ColemanColleen Schnettler
38 min
May 24, 2022Episode 99
Betting on Multiple Horses with Dan Rowden and James McKinven

Follow Dan! https://twitter.com/drSee all of Dan's businesses: https://danrowden.com/Follow James! https://twitter.com/jmckinvenSee all of James' businesses: https://jamesmckinven.com/Listen to No More Mondays: https://nomoremondays.fm/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinMike from Gently Used DomainsDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsAaron from TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from<a href="https://usefat

Michele Hansen