
Software Social
Michele Hansen & Colleen Schnettler·Hosted by Michele Hansen and Colleen Schnettler·138 episodes
Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.
Why listen
Software Social is a candid weekly-ish conversation with indie SaaS founders Michele Hansen and Colleen Schnettler about building, selling, marketing, and surviving small software businesses. The appeal is the unpolished founder reality: pricing doubts, customer interviews, burnout, AI tooling, taxes, sales, family, and the weird emotional middle of running a company. It is especially good for bootstrapped founders, solo developers, and product-minded people who want practical context without startup theater.
Series(2)
Episodes
Colleen shipped the Geocodio CLI (with a Claude Code agent skill!) and Michele had a nightmare about Figma. That's kind of the vibe this week. We also talk about what it's like building AI tools, when Claude decides to stop working, and which AI tools we reach for day to day. Plus, Michele's organizing a Larabelles event at Laracon US to help more women and non-binary folks feel welcome at tech conferences, and Colleen has some strong opinions about what actually works. Also discussed: Ghosts (BBC version), Ted Lasso, and going to the gym. You know, our normal weird stuff.


We get into the messy reality of putting guardrails around AI tooling across a team: shared skills repos, documenting design decisions, and why Claude still needs to be managed like a very smart intern. We swap stories about AI taking over every conversation (yes, even bachelorette parties in Austin), debate whether junior devs should learn without AI first, and Colleen talks about hiring a sales coach who teaches her exactly what she teaches others. Plus: why we're so bullish on in-person events right now, and Michele talks about the why they waited 8 years to hire anyone, and why you can't separate feelings from good decision-making.


Michele and Colleen are back on the mics! We talked about our recent lives, burnout recovery, AI tooling, and the evolving landscape of content creation and marketing automation. Oh, and Colleen lets the power guy in halfway through.


After two years off-air, Michele and Colleen finally sit down together in front of the mics.Links:SaaS Marketing GymTinySeed Tales with Colleen are being released every Thursday on Startups for the Rest of Us!




The tax deal that includes a retroactive fix for domestic R&D expensing through 2025 passed the House! Now what?

"Hi, I'm a constituent in your district. Please tell the Representative to support HR 7024." That's all you have to say! Find your Rep's phone number: https://ssballiance.org/



Time to call both of your Senators and your Representative to get fixing 174 on the priorities before the end of the year. This is especially critical if you're in:IdahoIllinoisKentuckyMontanaNew YorkOhioOregonPennsylvaniaSouth DakotaTennesseeWashingtonLook up their phone numbers: https://ssballiance.org/

Michele chats with Kevin Griffin about how she sees side projects not only as a way to earn extra money but as insurance policies against losing your job or other unexpected life events. Subscribe to Multithreaded Income!

Michele chats with Jesse J. Anderson, aka ADHD Jesse, about finding out one has ADHD as an adult, entrepreneurship as people with ADHD, parenting an ADHD child, and more. Get Jesse's book "Extra Focus: The Quick-Start Guide to Adult ADHD" and join his newsletter: https://adhdjesse.com/+ Recommended book on parenting kids with ADHD: ADD Superparenting


Sign the National Association of Manufacturers letter! https://ssballiance.org/

The R&D Tax Credit still exists, and it might be able to help you offset the Section 174 changes. Michele talks to R&D Tax Credit expert Jonathan Cardella of Strike Tax Advisory to learn more. Learn more:What is the R&D Tax Credit?IRS R&D Tax Credit rulesPlease note: This podcast is for informational purposes only and is not tax advice. Talk to your tax preparer for advice about your specific situation.


CNBC article: https://www.cnbc.com/2023/04/18/software-firms-face-huge-tax-bills-that-threaten-tech-startup-survival.htmlPolitico Morning Tax: https://twitter.com/mjwhansen/status/1648329709774684165

Michele gives another update on the Section 174 effort and chats with Tyler Tringas and Arvid Kahl. Huge thanks to Justin Jackson and Corey Haines for sending out the letter to their newsletters! Subscribe to their newsletters:Corey's newsletter: https://www.corey.co/Justin's newsletter: https://justinjackson.ca/newsletter

Numbers update on the letter to Congress + crossover with Made with Grit.

An update from Michele on what she and Colleen have been doing for the past few months, and an urgent call to action to sign the Small Software Business Alliance Coalition letter to Congress: https://ssballiance.org/Tweet thread FAQ on Section 174: https://twitter.com/mjwhansen/status/1640696365637419008

Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show.Huge thanks to all of our listeners who became Software Socialites and supported our show! We genuinely appreciate your enthusiasm and support.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn Kostor<a href="https://twitter.com/alexma





Michele talked to Christian Genco on December 1 about what he needed to do to launch his new SaaS, TheVideoClipper, with a deadline of having it done before this episode was released. So... did he do it? Follow Christian! https://twitter.com/cgencoCheck out TheVideoClipper: https://thevideoclipper.com/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment Reminder<a href="htt



Michele and Colleen reflect on the year. Huge thanks to all of our listeners who’ve become Software Socialites and support our show Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<a href="https://twitter





Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across countries. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet Train</l





Colleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supportersChris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn<a href="https://github.com/JohnathonKoster





Colleen is ready to go all-in on Refine... and that means moving on from Simple File Upload. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters New supporters!Lynn Romich from Konbini Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment Reminder<a href="https://twitter.com





Colleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supportersLynn Romich from KonbiniChris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at<a href="




Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and Colleen talk about what that means in the context of feature requests and high-touch sales.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters New supporters!Brendon from FeederloopPascal from sharpen.pageLynn Romich from Konbini Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from Outseta<a href="https://twitter.com/mijustin"





Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place last week, so that's why the audio quality is different than normal!)Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Special thanks to our new supporters! Brendon from FeederloopPascal from sharpen.pageChris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMaker</a





Michele chats with indie developer Benedicte Raae about getting into public speaking through streaming. Follow Benedicte on Twitter! https://twitter.com/raaeBenedicte's website: https://queen.raae.codes/StreamYard: https://streamyard.com/A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines



Should indie founders take sick leave? Michele and Colleen discuss.A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room Steals<a href="https://twitter.





Michele continues her chat with Summit founder Matt Wensing about ways indie SaaS founders can think about moats and competitive advantages. This episode: cost advantages, size advantages (big and small), and false moats.Recommended reading on competitive advantages: The Little Book That Builds Wealth A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haine



Michele chats with Summit founder Matt Wensing about intangible assets, switching costs, and network effects, and how they apply to indie software companies. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet Train



Aaron Francis, Colleen's co-founder, swings by to chat about Refine. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<l





Four things Colleen is super pumped about... and one thing she's not. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of<a href="ht





Colleen and Michele both have a lot going on.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<a href="https://twitter.c





Michele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of<a href="https://corsosyst





Colleen's in go mode for Refine. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso SystemsR





Colleen shares the secret to her recent productivity.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<a href="https://t





Should indie entrepreneurs take advice from VC-track folks?Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<a href="htt





Learning new things, feeling like you're a bit out of your depth, pushing to the next level: that's the job of being an entrepreneur, and Colleen and Michele are both experiencing that in different ways.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn K





Michele and Colleen catch up on Michele's conference talks... and try to figure out how to make her life work. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of<a href="https://corsos





Folks seem to love our casual banter, so here's what Zoom captured on our backup recording before we started the actual recording for next Tuesday's episode.





It's finally August, and Colleen is coming up on the deadline for Refine to support her working full-time... or is it?Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of<a href="https:/





Follow Lucie! https://twitter.com/LucieBaratteCheck out Logology: https://www.logology.co/See her husband Dagobert's memes: https://twitter.com/dagorenoufHuge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at<a hr


Follow Lucie! https://twitter.com/LucieBaratteCheck out Logology: https://www.logology.co/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn<a href="https://githu


Check out Hammerstone here!Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of<a href="https://corsosy




This episode was sponsored by Calm Fund, an ecosystem of founders and funders of profitable, sustainable, calm businesses. Calm Fund invests early in profitable businesses that want to maximize their chances of success and build for the long-term. Calm Fund was founded by an exited indie SaaS founder, Tyler Tringas. Michele Hansen is one of the many indie SaaS founders who are investors/mentors in Calm Fund.You can learn more about Calm Fund at https://calmfund.com/ and apply for funding at https://apply.calmfund.com/, no warm intro needed.Follow Damon: https://twitter.com/damengchenFollow Michael: https://twitter.com/MichaelRouveureFollow Calm Fund: https://twitter.com/calmfund


Follow Vic! https://twitter.com/VicVijayakumarEveryOak, Vic's preschool communications SaaS: https://www.everyoak.com/Try out HeyTexting: https://www.heytexting.com/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver<


Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsAaron from TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso




Check out The Art of Product Podcast and Default Alive. And of course, Colleen's favorite twitter thread by Nathan Barry. Also mentioned, Y Combinator CEO and Partner Michael Seibel on what makes the top 10% of founders different. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsAaron from TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis<




Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinMike from Gently Used DomainsDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsAaron from TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<a href="ht




Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinMike from Gently Used DomainsDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsAaron from TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso Systems<a href="ht




Follow Dan! https://twitter.com/drSee all of Dan's businesses: https://danrowden.com/Follow James! https://twitter.com/jmckinvenSee all of James' businesses: https://jamesmckinven.com/Listen to No More Mondays: https://nomoremondays.fm/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.Chris from Chipper CIThe Daringly Handsome Kevin GriffinMike from Gently Used DomainsDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsAaron from TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from<a href="https://usefat

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