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Cassandra Morales Thurswell is the founder and CEO of Kitsch. However, before starting her haircare and accessories brand, she founded several entrepreneurial endeavors: She opened a restaurant and boutique with her mother, launched a jewelry business, worked at a clothing store, and managed a cupcake shop. She then transitioned to running a series of small businesses, including a spray-tanning company and an inspirational-quote scarf brand, before taking a job designing jewelry for retailers like Forever 21 and Urban Outfitters. At age 25, she started Kitsch with $30,000 in savings and a handmade hair tie. The brand gained traction, and today, Kitsch generates over $500 million in annual revenue, is in 32,000 retail stores across 92 countries, and is the largest self-funded, female-owned beauty brand in the world.

This week on the Who What Wear Podcast, Who What Wear Shopping Director Bobby Schuessler sits down with Nordstrom Fashion Director Linda Cui Zhang to talk about Nordstrom's 125th Anniversary Sale. Cui Zhang and Schuessler give the full rundown on everything from the trends in the 9 to Know section to the 50 new brands debuting in the sale. Plus, Cui Zhang is sharing the one item she would recommend everyone buys from this year's sale. Make sure to shop  Nordstrom's 125th Anniversary Sale, starting July 18.  Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

Lauren Wang is the CEO and founder of period-product brand The Flex Company. Before even graduating college, Wang held several positions. At just age 15, she freelanced as an HTML website builder. Then during college, she took classes at night while working for IBM and Coca-Cola on their respective marketing teams. A couple years after graduating college, she moved to San Francisco to work in tech at companies such as Autodesk and Upwork. In 2013, after many years of struggling to find period products that worked for her, Wang came up with her initial idea for a better period product. She spent the next year researching the menstrual-hygiene industry, and in 2015, she quit her corporate job to found Flex. In October of 2016, the company began shipping its first product: the Flex Disc. As the company continued to grow, it released its Flex Cup product line and expanded into new categories, and Wang was named an Ernst & Young Entrepreneur of the Year for the Los Angeles region in 2023.

This week, Who What Wear Editor in Chief Kat Collings sits down with Sara Byblow, the costume designer of the new Legally Blonde prequel Elle. They discuss keeping the legacy of Elle Woods's iconic style alive, sourcing more than 70 looks for young Elle's wardrobe, and the meaning behind different shades of pink in the show. Plus, Byblow shares which wardrobe staples carried over from Legally Blonde.  Watch this episode on our new ⁠YouTube channel⁠⁠⁠, and be sure to subscribe!

Beatriz de los Mozos is the founder and CEO of the shoe brand Flabelus. Before founding her own brand, de los Mozos earned a law degree and a master's degree in comparative politics. She began her professional career in law in London and then transitioned to a legal startup, where she took on the role of sales manager and senior legal expert. However, after her doctor told her that she could no longer wear her favorite shoes due to scoliosis, she came up with an idea for a shoe that would be both comfortable and stylish. She set up a Kickstarter campaign, found a Spanish factory to produce her Italian furlane and Spanish espadrille hybrids, and Flabelus was born. Within five years, the brand expanded from an online-only model to selling in over 700 stores across 54 countries, as well as establishing a growing network of flagship boutiques.

For the third year in a row, the Who What Wear beauty editors have tested nearly 1000 products and tools and whittled them down to a list of their top 100 items to shop. The team tested for efficacy, innovation, and lovability across seven categories: makeup, tools, fragrance, hair, skincare, nails, and body. Beauty Director Erin Jahns is back on the pod to share her team’s findings, including four new special-recognition categories: Timeless Classic, Social Media Sensation, Worth the Investment, and High Impact, Low Price. Read the full 2026 Who What Wear 100 Beauty Awards story here! Watch this episode on our new YouTube channel, and be sure to subscribe!

Leigh Batnick Plessner is the chief creative officer of Catbird. Before landing at Catbird, Plessner graduated from Georgetown University with a degree in English literature and anthropology, and she worked at various DC coffee shops and as a cocktail waitress before landing a job in the children's room at renowned DC bookstore Politics and Prose. At the bookstore, she was eventually promoted to sidelines buyer, selecting everything for the store other than books. While in this position, she had the opportunity to go to various stationery shows, which prompted her to start a stationery brand of her own called Jezebel. In 2005, she met the founder of jewelry brand Catbird, Rony Vardi, at a stationery trade show. Soon after, she started working at the brand's storefront in New York. Eventually she transitioned out of running her stationery brand and into working full-time for Catbird. She grew with the company and now holds the role of chief creative officer, where she's responsible for the visual identity of the brand, including Catbird's partnerships with talent like Clairo and Phoebe Bridgers.

Wayman + Micah are one of the most sought-after styling duos in the business, and their clients include Colman Domingo, Chase Infiniti, and Regina King, to name a few. In today's very special episode, the iconic duo sits down with Hillary to play a series of games related to their partnership and creative vision, from breaking down the behind the scenes from your favorite red carpet looks to dissecting sketches of their best Met Gala outfits. To get the full experience, watching the full-length video on our YouTube channel is recommended!

Irene Chen is the cofounder of the functional luxury brand Parker Thatch. Before founding her own brand, Chen graduated from UCLA with a degree in political science and began her career in financial consulting. After a couple years in this field, she decided to pivot to fashion, an industry she'd always been drawn to. She first worked for Calvin Klein in its licensing department before transitioning to Donna Karan, where she worked her way up to become the director of product development. Upon meeting, she and her business partner and husband Matthew Grenby decided to start a business of their own, an e-stationery brand called iomoi. This brand went through multiple iterations—from e-stationery to physical stationery to homeware—before they landed on something that stuck. After the success of their first bag, Chen and Grenby decided to focus on functional luxury handbags and rebrand the company to what it's known as today: Parker Thatch.

This week, Amy Smilovic, founder and creative director of Tibi, returns to speak with Who What Wear Editor in Chief Kat Collings about her new book, Almost Reckless. The last time Smilovic joined the pod in 2024, she gave us a guide to her design philosophy: creative pragmatism. This time, she's here to share the "almost reckless" framework that helped her uncover creative pragmatism and how you can use this framework for your own creative pursuits. They discuss everything from how to make sense of your current closet to taking fashion risks that pay off, and Smilovic gives us a BTS look at her design process at Tibi. Plus, learn how to make the most of your suitcase space when packing.  Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe! Listen to Smilovic's previous episode here!

Rose Previte is the restaurateur and entrepreneur behind acclaimed DC restaurants and bars such as Maydan, Medina, and Sook as well as a new food concept in Los Angeles. However, Previte started her career in local government after graduating with a master's degree in public policy. Her first life was interrupted when her husband became NPR's Moscow correspondent, and they moved across the world, visiting over 30 countries in three years. Inspired by her travels, she decided to open a restaurant in DC, and in 2014, her first restaurant, Compass Rose, opened to much success. She then went on to open additional restaurants and a bar in DC, and she recently expanded to L.A. with a food hall, Maydan Market. Previte has also written a cookbook, launched a CPG brand, started a wine company, and founded the restaurant group No White Plates.

This week, Who What Wear Editor in Chief Kat Collings sits down in studio with Executive Editorial and Style Director Lauren Eggertsen and shopping editor Chichi Offor to give you the rundown of the best pieces, trends, and brands to shop in summer 2026. They discuss staples that never go out of style and how trends from last summer have evolved (is taffeta the new linen?) and name-drop the exact pieces to snag to update your wardrobe.  Watch this episode on our new ⁠YouTube channel⁠⁠⁠, and be sure to subscribe! To shop products mentioned in this episode, click here!

Lauren Harwell Godfrey is a jewelry designer and the founder of the brand Harwell Godfrey. But before she started her own jewelry brand, she began her career in advertising. Her advertising career spanned 15 years, working with clients like Adidas, Levi’s, and Ray-Ban. However, she didn’t feel artistically fulfilled and decided to enroll in culinary school. After graduating, she worked in Bay Area restaurants Chez Panisse and Bar Tartine. She also contributed to cookbooks and started her own vegan food blog. Ultimately, she decided that the culinary world was not the right fit and pivoted back to designing jewelry. She started making jewelry for herself and her friends before launching her fine jewelry brand in 2017. Today, she remains the sole designer, and her pieces have been worn by everyone from Kamala Harris to Rihanna.

This week, Who What Wear Executive Editorial and Style Director⁠ Lauren Eggersten⁠ sits down with three swimwear experts to talk about everything 2026 swimwear style. Our guests include⁠ Natasha Oakley⁠, a model and the CEO and cofounder of Monday Swim,⁠ Lauren Chan⁠, a Sports Illustrated swimsuit model, entrepreneur, and former Glamour editor, and⁠ Sierra Mayhew⁠, one of our fashion editors and the writer of our annual Swim Report. They discuss everything from this year's trendiest swim styles to the best accessories to pair with your bikini (or tankini), plus how to find the perfect swimsuit fit.   Watch this episode ⁠⁠here on our new ⁠⁠YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

Brooke Averick is a content creator, cohost of Brooke and Connor Make a Podcast, and the author of the new novel Phoebe Berman Is Going to Lose It. But before she was a content multi-hyphenate, she began her career as a preschool teacher at a Quaker school. Then, in 2020, she downloaded TikTok and began sharing videos of herself reading from her childhood journals. The videos went mega-viral, and she soon pivoted from teaching to full-time content creation. Since then, she’s continued to create vulnerable and hilarious videos and podcasts, and now she’s embarking on her latest venture as an author with her debut novel, which hit shelves this May.  Order Brooke Averick’s new novel here!

Celebrity stylist Dani Michelle is known for creating looks that set trends and often ripple through the entire fashion industry. She works with some of the most influential tastemakers in the business, such as Hailey Bieber, Kendall Jenner, and Daisy Edgar-Jones. This week, she joins Hillary Kerr in the studio to discuss how some of her simplest looks have become so impactful, why she loves to use a mix of runway pieces and vintage, and how she gets her hands on some of the rarest archival designer pieces in the world. Plus, she shares her favorite sunglasses, bags, and color combinations for the season.  Watch this episode ⁠⁠here, on our new YouTube channel⁠⁠, and be sure to subscribe!

Jen Hamilton is a labor and delivery nurse known on the internet for her informative (and often hilarious) videos about healthcare. But before entering the world of content creation, Hamilton was an emergency room nurse. After working her way up to assistant director in that department, she realized she needed a change from the chaotic nature of the ER and pivoted into labor and delivery. During the pandemic, she began making content about nursing and providing insight into healthcare on social media, and since then, she’s created a community of over 6 million followers across platforms. This past May, she also added author to her extensive résumé when she released her first book, Birth Vibes, which quickly became number one on the New York Times Best Seller list.

Fashion designer Anna Sui debuted her work at a supermodel-packed fashion show in 1991, and her brand remains just as inspired and relevant 35 years (and over 90 collections) later. This week, Who What Wear Editor in Chief Kat Collings sits down with Sui in the studio to discuss the origins of her brand, how she’s maintained her distinctive point of view since the beginning, and why the brand has attracted a new wave of Gen Z tastemakers like Olivia Rodrigo and Laufey.  If you’re in the L.A. area, you can check out some of Sui’s iconic designs in person at the ASU FIDM exhibition, Obsessed: Fashion and Nostalgia in the ’90s. Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Isabel Klee is the author of Dogs, Boys, and Other Things I’ve Cried About, which recently hit number one on the New York Times best-seller list. However, before writing her debut book, Klee graduated from college with a degree in English language and literature, and shortly after, began working as an assistant to a dog photographer. During this time, she also began creating content related to her own foster dogs on social media. After working for the photographer for seven years, she was unexpectedly let go and pivoted to freelance content creation and dedicated more time to her own growing social media presence. Her content about rehabilitating foster dogs captured the hearts of many, and today, she has over a million followers on TikTok. She eventually stopped freelancing to focus full-time on both her own platform and writing her debut book, which was released in April of this year. Her memoir is now being developed into a TV series, in which Klee will serve as an executive producer.

This week, Hillary Kerr sits down in the studio with celebrity stylist James Yardley. He's been a stylist for many years, working with clients such as Hannah Waddingham, Selma Blair, and more recently, Connor Storrie, the star of Heated Rivalry. They discuss all things styling Storrie on his rise to superstardom, working with major brands, and everything that went into prepping for their first Met Gala. Plus, Storrie himself chimes in with a special question for Yardley! Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Heather Woolery-Lloyd, MD, is the chief medical advisor at the number one  dermatologist-recommended hair growth supplement brand Nutrafol, but before taking on this role, Woolery Lloyd has served as a pioneer in the world of dermatology. After graduating from medical school at the University of Miami, she cultivated her expertise in research and education in dermatology with a focus on underserved populations. Following her residency, Woolery-Lloyd joined the University of Miami faculty as its first director of skin of color. Throughout her clinical career, she also created Specific Beauty, a line of skincare products made for women of color, earned her board certification in lifestyle medicine, and founded Derm Friends, an online resource offering solutions to common skin and hair concerns. In addition to her work with Nutrafol, she actively mentors students, gives lectures, and dedicates herself to research.  Nutrafol is the #1 dermatologist-recommended hair growth supplement brand, known for its whole-body, life stage–based approach to hair health. As the first and only hair growth supplement brand to earn NSF Certified for Sport, the leading independent third-party certification, Nutrafol is committed to the highest standards of quality, safety, and clinical rigor. The brand has conducted clinical studies across diverse populations to support the efficacy of its formulations, with 26 published studies on hair wellness. Today, Nutrafol is trusted by over 1.5 million customers and recommended by more than 7500 healthcare providers nationwide.

On Monday, moments after the 2026 Met Gala red carpet wrapped up, Hillary Kerr and Who What Wear Editor in Chief Kat Collings sat down in the studio to dissect the most interesting interpretations of the night. The exhibition theme was Costume Art, and the Met Gala's dress code was Fashion Is Art. Hillary and Kat break down the smartest references, the greatest glam details, and the designers who won the night.  Watch this episode ⁠⁠here on our new ⁠YouTube channel⁠⁠⁠, and be sure to subscribe!

Rachel Hochhauser is the author of the buzzy new novel Lady Tremaine, but before achieving her dream of becoming a professional writer, she held many different titles. After studying creative writing and history in college, Hochhauser began working at an ad agency as a strategic advisor. She went on to cofound her own agency called Major Studio in 2016, and while serving as partner and brand director there, she also cofounded Piecework, a brand of artful puzzles and gifts. That said, throughout all her success, she still had the itch to write, and in 2023, she began writing her debut novel. Lady Tremaine, a feminist retelling of Cinderella, was released earlier this year and was named an instant New York Times best seller and a Reese’s Book Club pick. She is currently working on her second novel.

Erin Walsh is one of the most sought-after stylists in Hollywood, working with powerhouse clients such as Anne Hathaway and Selena Gomez. Today, she joins Hillary Kerr to share insight into styling Anne Hathaway for the Devil Wears Prada 2 press tour (at the same time as the Mother Mary press tour, no less) and working with Selena Gomez to create her Old Hollywood red carpet glam. Plus, she discusses her new book, The Art of Intentional Dressing, which comes out May 5. Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Susie Wolff is the managing director of F1 Academy, but before she took on the role, she was a professional racer. Wolff began kart racing at just eight years old and became a professional racer in 2001. She briefly raced for British Formula 3 before moving on to the Deutsche Tourenwagen Masters for seven years. She eventually made it to F1 when she joined Williams Racing as a development driver in 2012, and then committed full-time to the F1 team in 2013. In 2014, she became the first woman in 22 years to take part in an F1 race weekend at the British Grand Prix. After retiring from professional racing in 2015, she cofounded the nonprofit Dare to Be Different and moved to the business side of racing, assuming the role of team principal and later CEO of Venturi Racing. In 2023, she was made managing director of F1 Academy, a women’s-only racing series. Her debut book, Driven, comes out April 28.

This week, Who What Wear senior fashion and social editor Tara Gonzalez sits down with costume designer Molly Rogers to discuss the upcoming film The Devil Wears Prada 2. Rogers’s résumé includes work on Sex and the City, And Just Like That…, Ugly Betty, and the original The Devil Wears Prada. So, of course, they chat about nostalgic looks from the first film (such as the Chanel boots and cerulean sweater) and how Miranda, Andy, Emily, and Nigel have evolved style-wise over the past 20 years. Plus, she shares behind-the-scenes stories about what are sure to be the most talked-about looks from the sequel. Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Courtney Smith is an enneagram coach, author, and consultant who works with individuals as well as Fortune 500 companies. After receiving a degree in mathematical economics, she graduated from Yale Law School with her JD and intended to start her career in law. She then decided to change course to consulting, where she worked at McKinsey & Company before transitioning to Condé Nast, briefly working for a real estate start-up, and even considering a career as a doctor. She soon joined the board of Planned Parenthood and received her masters in public health, but was forced to pivot due to the start of the pandemic. After this career shift, Smith, who had used the Enneagram personality system herself, began using the tool to help others. This led to where she is today: coaching and consulting high-profile clients such as Brené Brown and co-authoring the book Choosing Wholeness Over Goodness: A Process for Reclaiming Your Full Self.

This week, Who What Wear Senior Fashion and Social Editor Tara Gonzalez sits down with fashion analyst Mandy Lee (aka @oldloserinbrooklyn) to discuss everything from Met Gala fashion forecasting to 2026 trend predictions. Lee also shares her thoughts on AI’s place in the industry (hint: nowhere) and the rise of utilitarianism. Plus, she shares which emerging brand she thinks we’ll all be buying by the end of the year.  Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Renee Montgomery is the vice president and part owner of the WNBA team the Atlanta Dream. Before owning the team, Montgomery was a WNBA player on teams including the Atlanta Dream, the Minnesota Lynx, and the Connecticut Sun. Before that, she played division one college basketball at the University of Connecticut. After 11 years as a professional WNBA player, Montgomery opted out of the 2020 season to focus on social justice and activism before retiring from the WNBA in 2021. Shortly after retiring, Montgomery became the first former WNBA player to be an owner and vice president of a team. Today, Montgomery continues to serve as part owner and vice president of the Atlanta Dream and runs her own clothing brand, C Suite 21, and the media production company Think Tank Productions.

In this episode, Who What Wear Editorial Director Lauren Eggertsen sits down with Laguna Beach star Lauren Conrad to talk all about the show’s 20-year reunion and her enduring influence on fashion. Conrad discusses her early fashion staples—from Rocket Dogs to C&C tank tops—and a fashion moment she still regrets from the show. Plus, she reveals an early 2000s trend she wears today.  The Reunion: Laguna Beach Streams on Roku on April 10. Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Jenna Goldring is the founder and CEO of the low-dose edible brand The High Confectionary. Before she launched her brand, Goldring spent the beginning of her career in ad sales. As she worked her way up to the VP level, she learned about the advertising nuances for highly regulated brands, such as those in the cannabis category. Goldring realized the cannabis industry was excluding consumers like herself: busy women who enjoyed taking edibles to wind down but didn’t want to feel out of control. After learning  there was a need for low-dose edibles in the cannabis market, she launched The High Confectionary in 2021. Under Goldring’s leadership, The High Confectionery continues to grow its reach and has recently partnered with Broma Bakery’s Sarah Fennel to expand the product line into low-dose chocolates.

Pati Dubroff is one of the most coveted makeup artists in the business with a portfolio full of iconic imagery—from Britney Spears's Circus album cover in 2008 to Mary-Kate and Ashley Olsen's Got Milk? ad from 2004. More recently, we've been closely following her work with Margot Robbie on the Barbie and Wuthering Heights press tours. Today, Dubroff joins Hillary Kerr to share the products and techniques she used to achieve our favorite looks. Listen to Dubroff's 2021 episode here! Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Priscilla Tsai is the CEO and founder of the skincare brand Cocokind. Before she started her company, Tsai worked on Wall Street as an equity research analyst. She had always wanted to be an entrepreneur, and after years of feeling isolated by the beauty industry due to her acne and sensitive skin, she decided to start her own skincare brand. In 2014, Tsai left her finance career to start Cocokind with the goal of developing simple products that felt like a prestige experience at an accessible price point. The brand quickly gained traction on social media and developed a loyal customer base. Then, in 2019, Target began stocking Cocokind products. A few years later, in 2022, Cocokind launched in Ulta Beauty as well. Today, Cocokind’s products are available at every Target and Ulta in the United States, as well as having a huge retail presence at Whole Foods.

This week, Hillary Kerr hosts Evereve co-founder Megan Tamte and Who What Wear's Executive Editorial and Style Director Lauren Eggertsen to delve into the results of Evereve’s national fashion survey. Evereve, a fast-growing womenswear retailer based in Minnesota, offers its own collection alongside 150+ brands across more than 100 stores nationwide and online. Tamte and the Evereve team conducted a survey to understand the real problems women face when shopping and getting dressed, and she’s sharing the results with us today. In a roundtable discussion, the trio addresses the responsibilities that fashion companies have to truly listen to their customers, shares which brands are getting it right, and offers practical advice for overcoming fashion confusion.  Watch this episode here on our new YouTube channel, and make sure to subscribe!

Monica Dinsmore is the head of esports at EA, or Electronic Arts. Before working in gaming, Dinsmore worked in the tech industry during the dot-com boom of the late 1990s and then transitioned into finance for nearly 15 years. She then pivoted to the gaming industry with a move to Riot Games, working on League of Legends and eventually working her way up to head of publishing for esports Europe. After realizing her passion for the esports world, she got an opportunity to move to EA, known for its real-life sports titles like Madden NFL, and ultimately became the head of esports. Since Dinsmore arrived at EA, the company has broken engagement records for its esports brands. Today, she’s been in the esports world for over a decade and continues to find innovative ways to expand the industry and reach new audiences.

In this episode, Who What Wear cofounder ⁠Hillary Kerr⁠⁠ sits down with style correspondent and red carpet expert Zanna Roberts Rassi to talk all things 2026 award season. Rassi discusses the buzzy stylists of the season, dissects fashion Easter eggs you may have missed, and brings us behind the scenes of what it’s really like to be in person on the red carpet.  Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Jessie Randall is the cofounder and chief creative officer of the global lifestyle brand Loeffler Randall. Before she started her company, Randall began her career in advertising but, after a few years, made the leap into the fashion industry. Starting from scratch as an intern at Katayone Adeli, while also taking fashion classes, she then transitioned to Banana Republic, working as a junior designer. However, in 2005, alongside her husband, she decided to start her own footwear company, which quickly garnered recognition and expanded beyond shoes into the global success it is today. In 2007, she was awarded the CFDA Swarovski Award for Accessory Design, and in 2022, British Vogue dubbed the brand's Camellia heel “one of the best-selling bridal shoes in the world.” Currently, Loeffler Randall products are sold worldwide across retailers such as Nordstrom and Bergdorf Goodman as well as in its own digital and physical retail stores.

This week, Who What Wear Shopping Director Bobby Schuessler is joined by Associate Shopping Editor Audry Hiaoui and stylist Brie Welch to give you the ultimate spring shopping guide. They break down the biggest trends they saw on the S/S 26 runways and give their styling recommendations for seasonal staples like trench coats, sunglasses, and low-profile sneakers. Plus, they discuss their favorite spring outfit formulas, including a controversial capri pant pairing. Watch this episode here on our new YouTube channel, and make sure to subscribe!

Kahlana Barfield Brown is the founder of her namesake clothing brand, KBB by Kahlana. Before she became a designer, she was an icon in the editorial world. Her career started at InStyle, where she worked her way up from intern to the publication’s first-ever beauty and fashion editor at large. Her work steering the outlet’s coverage earned her widespread recognition, including the title of Editor of the Year from Harlem’s Fashion Row. She led the outlet for a decade before leaving in 2018 to build her personal brand online in the fashion space. Brown made the leap from reporter to designer in 2022, when Target tapped her to be the first designer for the Future Collective—the company’s first-ever creator-led fashion line. After her first collection sold out quickly, Brown decided to partner with the company again to launch her own brand, KBB, exclusively with the chain. Her designs continue to be wildly successful, as Target plans to expand her collection to over 500 locations nationwide this year.

In this episode, Who What Wear co-founder Hillary Kerr sits down with celebrity stylist Petra Flannery. She's best known for her long-term partnerships with Oscar-winning clients like Emma Stone, who’s currently up for another Oscar, and Zoe Saldaña, who just wrapped up a global press tour for Avatar: Fire and Ash. Tune in to hear Flannery share her approach to color, her biggest styling disaster, and how a haircut can impact an entire press run. To see all of the looks discussed, watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and make sure to subscribe! Listen to Petra’s episode from 2024 here!

Jenn Lueke, aka Jenn Eats Good, is a culinary creator, recipe developer, and newly anointed cookbook author. She started her now-famous Instagram account while she was in college studying business, finance, and entrepreneurship. During her undergrad, she interned in several related fields that gave her a three-dimensional view of how to bootstrap a business—from market research to angel investing. She pursued a career in finance post-grad, working at the Silicon Valley Bank, where she learned crucial administrative skills in a corporate setting, all while posting original recipes she’d developed while navigating her personal journey with food and nutrition. Lueke finally decided to pursue content creation full-time shortly after she went viral for her “budget grocery” series. Her understanding of finance and money paired well with her simple approach to nutrition, making her a great resource for beginner chefs looking to improve their diets on a budget. Now, she’s taken the next step in her culinary career with her debut cookbook, Don’t Think About Dinner.

In this episode, Who What Wear cofounder and Chief Content Officer Hillary Kerr sits down with celebrity makeup artist and groomer Tasha Reiko Brown to talk all things red carpet glam. Brown discusses her work this award season with Oscar nominee Michael B. Jordan and longtime client Gabrielle Union. She tells us what goes into grooming men for the red carpet. Plus, Brown reveals the Chanel foundation she uses on all her clients to keep their skin glowing and camera ready. Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Alison Roman is a food writer, cookbook author, and overall culinary powerhouse. Roman's food career began when she dropped out of college to pursue her dream of working as a chef. She started out as a sous-chef for various restaurants before pivoting into food writing and recipe development. Roman joined us on the show in 2020 to tell us about her path to getting published at outlets like Bon Appétit, Buzzfeed, and The New York Times as well as authoring her first cookbook, Dining In. Since being on the show, Roman has published three more cookbooks, the latest of which is called Something From Nothing, and started her own newsletter. She's also ventured into the consumer packaged goods space with the launch of her own tomato sauces and opened her own small grocery store, First Bloom. She joins us to tell us about the newest chapter of her career and where she's going next.

In this episode, Who What Wear Associate Editorial Director ⁠Eliza Huber⁠ and Senior Fashion and Social Editor ⁠Tara Gonzalez⁠ debrief everything they saw during NYFW, from bunny slippers to baseball mitt bags. They discuss some of the standout shows, and the unexpected guests they spotted in the crowd. Plus, they dissect the trends they noticed across the board and give their advice on how to work them into your wardrobe.  Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and make sure to subscribe!

Carla Rockmore is a fashion influencer and designer. She began her career in retail before transitioning into the design department, utilizing fundamental skills acquired during her fashion trade school education. Rockmore developed her creative vision across categories, designing everything from ladies’ dresses for high-end department stores to licensed children’s sleepwear for Disney. She pivoted into content creation during the pandemic, when she found herself in need of a creative outlet while all of her projects were on hold. Her career online started in her fifties, posting TikTok videos of herself getting ready in hopes of teaching other women how to express themselves through clothing. Before she knew it, Rockmore was dubbed “the Carrie Bradshaw of TikTok” and quickly became a fashion authority known for her iconic two-story closet. Today, she has almost two million followers, and she does it all while continuing her work as a designer with her clothing line, the Carla Rockmore Collection, which you can shop now on QVC.

The Who What Wear Podcast is now on YouTube!  For our first episode in this new era, we're welcoming acclaimed celebrity stylist and friend of the pod Karla Welch back to the show. In this episode, Who What Wear cofounder and Chief Content Officer Hillary Kerr sits down with Welch to get back to the basics of what it takes to be a celebrity stylist. They discuss the power of modern stylists, how to create true magic on a red carpet, and how to navigate the complexities of the Hollywood ecosystem. Plus, Welch breaks down some of the gag-worthy looks we've seen on her clients this award season, including Golden Globe nominee Tessa Thompson and Oscar nominee Renate Reinsve. Watch this episode here on our new YouTube channel, and make sure to subscribe!

Priyanka Ganjoo is the founder and CEO of Kulfi Beauty, but her first job was in business consulting. She was drawn to the role because she loved working with people and solving problems, but she knew she hadn’t found her true calling yet. Her pivot into beauty came after she got her MBA. She started in corporate, managing global retail strategy for Estée Lauder, and later transitioned into the merchandising space when Ipsy hired her to run its Glam Bag program. It was there that Ganjoo learned how to create experiences with her customer in mind by personalizing packages for millions. But as a South Asian woman, she found herself underrepresented in the brands she would source for her Glam Bags. She decided to start Kulfi to honor her heritage and create space for people and her culture. A year after launching the brand, Kulfi became the first South Asian female-owned brand to be carried at Sephora.

In this episode, Who What Wear Shopping Director Bobby Schuessler sits down with jewelry designer Jennifer Fisher to look back on her career 20 years after she started her namesake brand. Over the last two decades, Fisher was named a finalist for the 2012 CFDA/Vogue Fashion Fund, was crowned the "queen of hoops" by The New York Times, and has counted celebrities such as Jennifer Lopez and Hailey Bieber among her clientele. She's also sharing the ways she's expanding her empire—from new retail locations to her cookbook, Trust Your Gut, to her lifestyle brand, Maedyn.

Andrea Beaty is an award-winning children’s author. Before she became known for her curious and clever characters in Rosie Revere, Engineer, and Ada Twist, Scientist, she was on track for a career in STEM. In college, Beaty studied biology and computer science, and then went on to work at a software company. Her start in writing came when she volunteered to write a tech support newsletter for a customer audience. The job helped Beaty hone her skills as a writer and copy editor years before she decided to try her hand at fiction. She started by writing stories inspired by the books she read to her kids before getting published in the 2000s. Since then, Beaty’s work has landed her on the New York Times Best Sellers list multiple times and has even been adapted into an award-winning Netflix animated series. She often credits her time as a technical writer as what gave her the skills to break down big concepts and life lessons for kids. Now, more than 20 years after her first book was written, Beaty shows no signs of slowing down with more stories on the way this year.

Jane Herman, the founder of denim line The Only Jane, author of the popular Substack Jane on Jeans, and newly appointed WWW editor in residence, is a denim expert. In this episode, Who What Wear co-founder and Chief Content Officer Hillary Kerr sits down with Herman for a 2026 denim digest, where they discuss the five types of jeans you need for a complete wardrobe. Plus, she gives recommendations for specific styles to help you transition away from baggies and barrels, and shares simple styling hacks for altering your jeans at home.