Experts On The Wire (An SEO Podcast!)

SEOs and PPCs need to talk more and learn from each other. For example, did you know you can actually connect Search Console to Google Ads from within the Ads reporting?? No? I didn't either until this week's guest told me about it... learn that, and a ton more in this great conversation.Navah Hopkins is Microsoft's Ad Liaison, an International Speaker, answer's questions in SEJ's monthly column called Ask The PPC and has been in marketing, PPC and SEO for 17+ years.This episode was recorded ⁠with Riverside⁠ which has sped up my podcast process ten fold and why I am now able to publish more episodes again.Reach me at dan at ⁠evolvingseo.com⁠ for SEO, AI Search or YouTube Visibility ConsultingLinks and resources mentioned:https://blogs.bing.com/webmaster/February-2026/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Previewhttps://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-webhttps://www.searchenginejournal.com/ask-a-ppc-how-to-make-microsoft-advertising-profitable/549643/https://searchengineland.com/google-microsoft-performance-max-approaches-464964https://clarity.microsoft.com/Chapters (⁠auto generated by Riverside⁠):00:00 Understanding Keywordless Targeting03:01 The Role of Landing Pages in PPC07:06 Navah's Journey and Current Role at Microsoft11:10 Debunking Myths About Microsoft Advertising14:18 The Future of Landing Pages16:30 Gathering Intelligence from PMAX Campaigns20:22 Connecting SEO and PPC for Better Insights29:54 Convergence of Brand and Performance in AI30:20 The Role of AI in Brand Discovery32:34 Understanding Conversion Paths in AI33:56 Importance of Product Catalogs and Reviews37:09 Navigating Feeds and Merchant Centers39:38 Setting Up for AI Commerce40:07 Accessibility and AI Compliance44:25 The Necessity of Video Content46:57 The Future of Content in AI</

An on-page content optimization method I've been testing with clients that's ACTUALLY different than "just SEO". This episode is for anyone looking to optimize their content (blog posts, product pages, landing pages, etc) - for LLM Visibility - without throwing away your SEO.This episode recorded and produced in under one hour! (all in one take! props to the host for that 😬) with Riverside which has sped up my podcast process ten fold and why I am now able to publish more again.Semrush study on ChatGPT Traffic and usage: https://www.semrush.com/blog/chatgpt-search-insights/Myriam Jessier's LinkedIn Post about user behavior changes in LLMs vs Search EnginesReach me at dan at evolvingseo.com for SEO, AI Search or YouTube Visibility ConsultingChapters (auto generated by Riverside):00:00 Introduction to AI and SEO Optimization03:04 Understanding Human Behavior in AI Search05:54 The ALL Method for AI Search Optimization11:56 Layering Key Elements into Content17:52 Practical Applications and Final ThoughtsThis description area contains affiliate links which may offer discounts to you and/or are free to you to use and provide me with a small commission which helps support Experts on the Wire.

Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker. She is author of the new book, AI-Powered Content Marketing - get a 35% off discount here!.... International listeners can get the book here.The SEOchat reboot on LinkedIn Can be found here! https://www.linkedin.com/groups/17836011/Jenny on LinkedIn: https://www.linkedin.com/in/jennyhalasz/Work with me on SEO, AI Search, YouTube and Organic Visibility: https://www.evolvingseo.com/"Why Google Will Win The Agentic eCommerce Race" article mentionedChapters (auto-generated with Riverside)00:00 Consulting Landscape and Personal Struggles02:13 New Media Advisors: A Consultative Approach05:16 The Agency vs. Consultant Dilemma07:55 Navigating Client Acquisition Challenges11:00 E-commerce Marketing Strategies13:58 Understanding Entity Relationships in SEO17:06 Budget Allocation for E-commerce and B2C Marketing19:57 The Future of AI in Marketing22:48 The Evolution of AI and Search Engines26:09 The Role of Content Marketing in the AI Era30:51 Understanding Zero Click Searches34:09 Measuring SEO Success Beyond Clicks38:58 Demystifying AI in Marketing43:53 Debunking SEO Myths45:21 The Risks of Using LLMS.txt47:38 Content Optimization for AI and LLMs50:22 Understanding Trustworthiness in AI51:29 Holistic Topic Clustering in SEO53:12 Integrating SEO with LLM Strategies56:48 Client Relationships and Agency Dynamics01:00:32 Navigating Industry Changes and AI Impact01:03:17 The Commoditization of SEO and Its Challenges

Too many SEOs are guessing (or worse spreading known misinformation for LinkedIn clout) about what actually helps being cited in LLMs like ChatGPT, Claude, Perplexity, Gemini etc.Let's stop doing that - I wanted to talk to Nils Reimers, the inventor of "Sentence BERT" and an expert in LLMs, natural language processing and more to sort out truth from fiction.LOTS covered in this episode!Nils Bio (via Claude)Nils Reimers is the inventor of Sentence BERT, the research breakthrough that made semantic search scalable and now underpins how companies like Google, Netflix, and OpenAI understand and retrieve information. He currently works at Cohere, where he focuses on building large language models for enterprise use cases, including custom multilingual models for global companies like Fujitsu and LG.Work with me on SEO, AI Search, YouTube and Organic Visibility: ⁠https://www.evolvingseo.com/⁠Covered this episode! Chapters auto generated by Riverside:00:00 The State of SEO in the Age of LLMs12:08 Understanding BERT and Sentence BERT21:41 SEO Strategies for the Future28:42 Cohere and Multilingual Embeddings34:14 Re-Rank Models and Their Impact35:31 Balancing Speed and Quality in SEO36:01 Optimizing Content for LLMs39:32 Engagement vs. Directness in Content40:30 The Evolution of SEO Practices43:32 The Challenge of AI-Generated Content46:51 The Role of Schema and Structured Data48:37 Understanding LLMs.txt and Its Relevance50:14 The Problem of Training Data Quality52:40 The Potential of Video and Audio Sources55:17 Strategic Shifts for Businesses in the AI Era01:00:03 The Future of Jobs in an AI-Driven World01:05:36 AI Tools and Their Impact on Work

Luca Cian is AI Strategy & Psychology Expert. He is a Full Professor at the Darden School of Business, and an Advisor to the U.S. DHS on AI Strategy.His speciality is decoding how humans interact with AI and what that means for business strategy. Luca's findings on AI trust and consumer psychology have been featured in The New York Times, USA Today, PBS, The Washington Post, NPR, and Harvard Business Review.Subscribe to 'Experts' anywhere by searching 'Experts on the Wire' (and exciting news, we'll be on YouTube soon! You can find the channel for now, and as soon as YouTube let's me the podcast will be available there).Work with me on SEO, AI Search, YouTube and Organic Visibility: ⁠https://www.evolvingseo.com/⁠Episode Chapters (autogenerated with Riverside)00:00 The Rise of AI and Human Interaction05:54 Defining AI: Perceptions and Misconceptions11:53 Trusting AI: Psychological Insights and Barriers17:48 Consumer Trust: Factors Influencing AI Acceptance23:55 A-B Testing and Research Methodologies in AI29:46 Future of AI: Personalities and Business Implications36:09 Exploring AI in Consumer Research36:53 Understanding the Word of Machine Effect40:54 Trusting AI: Utilitarian vs. Hedonic Choices42:52 AI in Content Creation: Balancing Transparency and Trust48:54 Algorithmic Transference: The Impact of AI Failures51:03 SEO Strategies in the Age of AI51:58 The Future of Content: Human vs. AI Optimization57:40 Value-Driven Brands in an AI World01:00:52 The Future of Jobs in an AI-Driven Economy01:04:55 Experiential Marketing: The Human Connection01:09:47 AI Tools and Their Impact on Daily Life

We're back! With video! This is a short re-intro from Dan on the exact 10 year anniversary of the original launch of Experts on the Wire. In this short episode I talk about why the re-boot and what to expect.Be sure to subscribe, first new episode is tomorrow March 16th, 2026! We are on Spotify, Apple, and all podcast players - and will be on YouTube very soon! (As soon I can find my login to an account I must have created years ago and never used 🤔)Chapters (auto generated by Riverside):0:00 - Introduction: Experts on the Wire is back with new twists, including video integration.0:29 - Podcast History: Reflecting on the podcast's launch 10 years ago and the decision to reboot.0:59 - Technical Challenges: Discussing the technical difficulties faced in the past.1:51 - Modernizing the Process: How AI and new platforms have streamlined podcast production.2:13 - Burnout and SEO: Personal and industry-related reasons for the podcast's hiatus.3:22 - SEO's Identity Crisis: Exploring the evolving identity of SEO in the age of AI.4:38 - Expanding Guest List: Plans to include guests beyond the SEO bubble, focusing on AI experts.5:56 - Broader Conversations: Aiming to learn from diverse professionals and real-world perspectives.6:26 - Creative Experiments: Introducing creative elements and real-world insights into the podcast.7:24 - Guest Selection: Criteria for selecting guests and the importance of expert insights.8:03 - Podcast Aspirations: Vision for growth and revitalization, inspired by a love for restoration.9:30 - Subscription and Accessibility: How to follow the podcast on various platforms.Work with me on SEO, AI Search, YouTube and Organic Visibility: ⁠⁠https://www.evolvingseo.com/⁠⁠

Sarah Pokorná, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs. In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help unpack some of the psychological perspectives searchers have – particularly cognitive biases.If you want to gain a deeper understanding and get into the minds of the people who search Google – the same people who traffic websites and ultimately drive revenue and business goals for sites and businesses – this episode is definitely worth a listen!Topics In This Episode:Cognitive Biases in SearchWhy were AI Overviews such a miss for Google?The importance of fact-checking for SEO contentSearch and Social Impacts on the Nervous SystemHow did biases impact how the SEO world reacted to Google’s API Leaks?Biases like Confirmation Bias in SEO Case StudiesWhy do overconfident people actually believe they are good at SEO?Should Google play a role in preventing misinformation?What else can we as SEOs do to understand searchers better?And much more – listen now!Related Episodes You Might Like127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier097: Improve Your SEO With Keyword Psychographics w/Marty WeintraubArticles, Resources, and Linkshttps://www.dragonmetrics.com/confirmation-bias/https://www.sarahpresch.com/post/cognitive-biases-in-seoNeurodivergents in SEOGoogle API Leak: Sparktoro’s initial post about it<a href="https://www.amazon.com/Cyber-Effect-Pioneering-Cyberpsychologist-Explains/dp/0812997859" target="_blank" rel="ug

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?Topics In This Episode Include:How is AI affecting informational queries?What the ancient steel and iron industry has to do with contentIs it worth still investing in content marketing?How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?Challenges for new people entering the SEO spaceAnd lots more…Listen Now!Related Episodes You Might LikeSurviving SEO in an AI World w/Sara TaherSEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will CritchlowTools MentionedChat GPTGeminiSearchPilotContent Aced (50% off – affiliate link)Articles, Resources, and Links Mentionedhttps://www.perplexity.ai/Where Web Users Spend Their Time vs Where Traffic Referrals Originate – SparktoroGoogle Anti-Trust Trial Documents<a href="https://www.womenintechseo.com/" target="_blank" rel=

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.Topics In This Episode Include:Why AI vs Human Content Comparison Studies are SillyHow AI has Changed SEOHow Does Google Detect “AI Content”?Deep Dive Into The Helpful Content UpdateGoogle’s Search Generative ExperienceWhy Core Web Vitals Is NOT a Ranking Factor NowE.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking SystemHow To Learn About SEO From “The Source”How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)Kristine’s Approach to Providing SEO ConsultingListen Now!Related Episodes You Might LikeSurviving SEO in an AI World with Sara Taher“The Email” (A Solo Episode from 2017 about Google Phantom Update)Tools MentionedMidjourneySitebulbContent Aced (50% off – affiliate link)More being added soon!Articles, Resources, and Links MentionedKristine’s Post About AI vs Human ContentDetecting AI Content with Watermarking (NY Times)Google’s Developer Guide to Ranking SystemsKristine’s Post About “EEAT” on LinkedInMy article from 2020 about EAT and Core UpdatesMore Being Added Soon!Find Kristine Online<a href="https://www.linkedin.c

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!)Listen Now!Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.The post Updates About This Podcast! appeared first on Evolving SEO.

If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!My guest today is Sara Taher who has been an SEO consultant since 2014.Topics In This Episode Include:How to incorporate AI in your SEO workflow (tons of great tools mentioned!)The Risk of AI to Content Creators The importance of TikTok SEO, Video Indexing, and having Video StrategyCreate YouTube descriptions with AIA little something for you tech SEO fans – a couple of interesting ways to audit a site f or JS and SEOAnd lots more! Listen Now!  Related Episodes You Might LikeImage Optimization and Algorithmic Biases w/Myriam Jessier Rendering, Crawl Budget and JavaScript SEO w/Martin SplittTools MentionedChatGPTChatGPT Code InterpreterJasperMidjourneyEightify YouTube SummariesFixing eye content on videos with AIThe Web Developer PluginView Rendered Source PluginArticles, Resources, and Links MentionedLearningSEO.iohttps://www.perplexity.ai/The Risk of AI To Content CreatorsVideo Indexing ReportSEO in the age of AIDoing SEO for TikTokScraping YouTube with Python<a href="https

It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years.I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly… Topics In This Episode Include:Breaking through the “curse of knowledge” in SEOUnderstanding the psychology and emotions of searchersThe weaknesses of keyword intent analysis at scaleWhy PageSpeed Insights may not realize you’ve already compressed your imagesWorking with developers Understanding “Graceful degradation” Applying Librarian Skills to SEOA GeoIP Redirects RantAlgorithmic Biases, Gendered Language, and Keyword ResearchThe parallels between furniture design and SEOTips for working in SEO with ADHDAnd lots more!Listen Now!About the Sponsor – Stacker StudioYes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national).Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.Related Episodes You Might Like Show The Worst Technical SEO Mistakes To Avoid w/Olga ZarrSeizing The Image Search Opportunity w/Jess PeckAgenda and TimestampsComing Soon!Tools MentionedComing Soon!Articles, Resources, and Links MentionedComing Soon!Find Myriam OnlineMyriam on LinkedIn<a href="https://twitter.com/myr

If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you!Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions.I had a blast and learned a lot listening back to this conversion – we talked about lots including: Topics In This Episode Include:Why Monique moved away from active Link BuildingMonique’s unique type of company – part content creation + part SEOThe intersection of Link Building and ContentThe ingredients of authoritative contentGetting links with no outreachHow to get .edu links Local Link Building The importance of style, tone, and sentiment for SEOMonetizing Blog ContentHow to capitalize on trendsDiversity & Inclusion in SEO and MarketingNon-Traditional Career/Entrepreneurship PathsMonique’s Podcast and Self CareListen Now!About the Sponsor – Stacker StudioYes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.Related Episodes You Might Like Show Agenda and TimestampsProven Rules for Outreach and Link Success w/Gisele NavaroGetting Major Publishers To Feature Your Content (20 Proven Tips!) /Kerry JonesTools MentionedGrammarlyGoogle’s Natural Language API TesterAhrefsSEMrushBuzzSumoHemmingwayappHubspotArticles, Resources, and Links MentionedComin

My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter.  Listen Now!About the Sponsor – Stacker Studio  Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.Related Episodes You Might LikeTech SEO Tips From a Google Product ExpertTech SEO, Ranking Factors and The Story Behind TechSEOBoostShow Agenda and TimestampsComing soon!Tools MentionedComing soon!Articles, Resources, and Links Mentioned99+ SEO MistakesFind Olga Online  TwitterLinkedInYouTubeSEOsly.com The post 125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr appeared first on <a href="https://www.evolvingseo.com" rel="ugc n

Tech SEO fans this episode is a MUST listen! Topics Include:The current state of how Google handles JavaScriptTesting JavaScript Sites for SEODave’s favorite and least favorite JS platformsHydrating JavaScriptCaching and JSCaching APIsFingerprinting FilesWhat are web workers and do they index?Dave’s definition of tech SEOThe strangest tech SEO problem he has ever seenDoes Google pass link value when a page is blocked in robots.txt?Working with developers as an SEOAnd YOUR questions from TwitterDave Smart is a technical SEO consultant and developer. He has been building sites and doing SEO for 22 years. He is also a Google Diamond Product Expert where he helps answer questions in the Google Search Central Help Forum.Dave has spoken at Brighton SEO and blogs on his site tamethebots.com Listen Now! Related Episodes You Might LikeLarge Site In House Technical SEO w/Jamie IndigoMartin Splitt on Rendering, Crawl Budget, JS SEO, Treeshaking and MoreShow Agenda and TimestampsComing soon!Tools MentionedComing soon!Articles, Resources, and Links MentionedComing Soon!Find Dave OnlineTame The Bots – Dave’s Blog and SiteDave On TwitterDave on LinkedIn The post 124: Tech SEO Tips From a Google Product Expert w/Dave Smart appeared first on Evolving SEO.

If you’re struggling to generate blog traffic that actually converts – this episode is for you!My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode: The 4 Pillars of a Bottom Funnel Content Strategy Conducting Interviews For Content Research Writing Intros That Convert Why “Tone Of Voice” May Not Be Important Optimizing For UX and CTAs Acquiring Backlinks Measuring Content Marketing ROI The Cons of Content Briefs (and an Alternative) Content Marketing CostsListen Now!Related Episodes You Might Like How To Escape Content Mediocrity w/Henneke D How SalesHacker Grew 426% w/Gaetano DiNardiShow Agenda and Timestamps Coming soon!Tools Mentioned Otter.ai Keywords Everywhere Google Natural Language API Tester Terkel (HARO Alternative)Articles, Resources, and Links Mentioned https://www.mintcopywritingstudios.com/fintech-content-marketing-framework  https://www.mintcopywritingstudios.com/blog/bofu-content  https://www.mintcopywritingstudios.com/blog/fintech-seo https://www.mintcopywritingstudios.com/blog/content-attribution-fintech  <a href="https://www.mintcopywritingstudios.com/blog/content-marketing-roi" rel="ugc noopener noreferre

Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford!Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine.Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles.In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created.She has been a Speaker for Search Summit, Tech SEO Boost, and SES – and a columnist for Search Engine Watch.In this episode:Demystifying the “Magic” of Google Different algos for different industriesHistorical Content Records in GoogleHow Brand Search Volume may impact RankingsAdvanced Crawl Budget and OptimizationCrawl budget vs Crawl demandConserve vs optimize vs expand crawlingWhy it’s possible for SEOs to be both technical and creativeWays to learn SEOProblems with SEO income studiesAnd lots more!Listen Now!Related Episodes You Might LikeOptimizing Crawl Budget To Improve SEO w/Vanessa FoxRendering, Crawling and Indexing w/Martin Splitt of GoogleShow Agenda and TimestampsComing soon!Tools MentionedComing soon!Articles, Resources, and Links MentionedComing Soon!Find Jori OnlineJori on TwitterJori on LinkedInJoriford.comJori’s Search Engine Watch articlesThe post 122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford appeared first on Evolving SEO.

Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes.My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SEO Manager at E! Online, as well as SEO Manager at Dictionary.com.In this episode:What do site migrations have to do with core updates?How do you safely and smoothly migrate 70M+ URLs? The process, tools, and metrics used.Signs that Googlebot may ignore your robots.txt file (feature or bug?)How the tech SEO team collaborates with other teamsWhen and why core web vitals may actually be a big deal for rankingsA very interesting alternative method for blocking certain content from Google (totally whitehat and effective)Subdomains vs subfolders – what’s Becky’s take on this debate?And lots more!Listen Now!Related Episodes You Might LikeInternal Links, Content Marketing and ASO w/Jackie Chu of UberHow to Win at Large Site, In-House SEO w/Kevin IndigLarge Site, In-House Technical SEO w/Jaime AlbericoShow Agenda and TimestampsComing soon!Tools MentionedComing soon!Articles, Resources, and Links MentionedComing Soon!Find Becky OnlineTwitterLinkedInBecky’s Fandom ProfileThe post 121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland appeared first on <a href="https://www.evolvingseo.com" rel="ugc noopene

What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge.The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from.In this episode, Will describes exactly what the connection between core updates and the Google Dance might be — and why an understanding of this evolution is important. We cover that, and many other traditional to modern ranking factors.In this episode: Why Will started Distilled and got into SEO Quality vs Sustainability in SEO Distilled’s Relationship with Moz April 2003 and “Index Everything”?! Why Google needed to introduce the Panda and Penguin Penalties Are we too focused on “ranking factors” in the SEO Industry? Why does something like the ‘duplicate content penalty’ myth stick around for so long? Will’s take on core updates How does ‘nofollow’ being a hint impact SEO and rankings? How to evaluate the value of links SEO Community Interaction and Fragmentation SEO events during COVID SEO Split Testing – how it works and how it can help your SEONote: this episode was recorded in August 2020Listen Now!Related Episodes You Might Like A Journey Through Google Search Patents w/Bill Slawski Are Ranking Factors Studies Hurting the SEO Industry? w/Jenny HalaszInformation About United SearchUnited Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentorsShow Agenda and Timestamps Coming soon!Tools Mentioned Coming soon!Articles, Resources, and Links Mentioned All SEO Split Test Case Studies on Search Pilot More Coming soon!Find Will Online Will on SearchPilot <a href="https://twitter.com/willcritchlow" rel="ugc noop

Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content!If you are a company or an individual looking to grow your blog traffic this episode is for you!Looking for writers trained and certified in SEO? Visit Jon’s free directory at: https://writer.me/Here is the free content brief Jon mentioned: https://smartblogger.s3.amazonaws.com/freebies/content-brief-template.pdfIn this episode: Jon’s overall traffic strategy Just HOW different search content is vs social content  How to ACTUALLY outsource content creation and get good results  How to find good writers  How to vet writers Why Jon does NOT want to know the writer’s ideas for posts Setting publication dates AND milestones  How to make content better and rank worthy How Jon sets up a content team How Jon thinks about and classifies search “Intent” When you don’t need a full content team Why and when writers are getting paid $5,000-10,000 per post. What is the ROI of this cost?  Backlinks Strategies And much more! Listen Now!Related Episodes You Might Like What Link Building Success Really Looks Like w/Mark Johnstone Backlinko’s Content Process Revealed w/Brian DeanInformation About United SearchUnited Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentorsShow Agenda and Timestamps Coming soon!Tools Mentioned Coming soon!Articles, Resources, and Links Mentioned Coming soon!Find Jon Online <a href="https://smartblogger.com/" rel="ugc noopener noreferrer" target="_blank"

In this episode:How to work on SEO effectively with big organizations Working with both content and tech teams — and how to get them to actually executeWhy understanding the HISTORY of a company, organization and website is important before giving recommendations What do you do if you get push back against SEO advice?How to instill SEO Education within organizationHow to communicate SEO results inside of an organizationAnd also … does Melanie listen to what Googler’s say about ranking and SEO?And much more!Listen Now!Information About United SearchUnited Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentorsRelated Episodes You Might Like070: How To Do Big Brand SEO w/Corey Eulas083: How To Win At In House, Large Scale SEO w/Kevin Indig of AtlassianShow Agenda and TimestampsComing soon!Tools MentionedFull List Coming soon!Articles, Resources, and Links MentionedAnd you guessed it… coming soon! Find Melanie Online!https://www.linkedin.com/in/melaniephung/Orange Spark DigitalThe post 118: How To Help Large Organizations Win at SEO w/Melanie Phung appeared first on Evolving SEO.

JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups.In this episode:How to start learning how to do code-based SEOHow JR Analyzes large sets of keyword data from Search ConsoleHow to use automation to improve SEOHow to use internal linking to boost traffic on keywords not quite ranking #1What is CI/CD?JR’s ranking factorsHis take on EATSEO tactics that have a diminishing returnThe tools JR believes are missing in the SEO industry JR’s Real NameListen Now!Related Episodes You Might LikeMartin Splitt on Rendering, Crawl Budget, JS SEOInternal Link Optimization with Jackie Chu of UberShow Agenda and TimestampsComing soon!Tools MentionedFull List Coming soon!Articles, Resources, and Links MentionedTwitter QuestionsAutomate Testing For Website Errors (Python Tool)SEODeploy on GitHubiCodeSEOJR on Edge of the WebMore coming soon!Find JR OnlineJR on TwitterLocomotive SEOThe post 117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes appeared first on Evolving SEO.

In this episode:How to find image SEO opportunitiesImage traffic attributionHow to optimize for image SEOThe value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for itListen Now!Related Episodes You Might LikeOptimizing Crawl Budget To Improve Web Traffic w/Vanessa FoxThe Definitive Rules of Mobile SEO Success w/Ashley Berman HaleShow Agenda and TimestampsComing soon!Tools MentionedComing soon!Articles, Resources, and Links Mentionedhttps://www.perficient.com/insights/research-hub/image-recognition-accuracy-studyMore Coming soon!Find Jess Onlinehttps://www.linkedin.com/in/jessbpeck/https://blogs.perficient.com/author/jpeck/https://twitter.com/jessthebpThe post 116: Seizing The Image Search Opportunity w/Jess Peck appeared first on Evolving SEO.

In this episode:The differences between eCommerce SEO and B2B SEO (tactics and strategies)Crawl optimization on Seasonal SitesDeveloping internal SEO documentationHow he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and growBeyond just basic keyword search intent – for example why software keywords are not always software keywordsDealing with challenges of Zero Click SERPsA quick round of talking through supposed “Ranking Factors” – are they myths or real?How to ACTUALLY do a raking analysisListen Now!Related Episodes You Might LikeImprove Your Rankings By Understanding Intent w/AJ KohnHow Saleshacker Grew 426% and Used SEO To Get Acquired w/Gaetano DiNardiShow Agenda and TimestampsComing soon!Tools MentionedComing soon!Articles, Resources, and Links MentionedAlgo Updates In The Age of Document Embeddings by AJ KohnFind Micah OnlineMicah On LinkedInMicah On TwitterThe post 115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner appeared first on Evolving SEO.

In this episode:Doing SEO for a big retailerWhat an SEO Insight Technology Manager doesUsing PPC to Strategize for SEOWhy/when/how to use Power BIWhat is the “data hulk”?!Does CTR actually impact ranking? (Based on data)Strategically dealing with Holiday and Seasonal contentCommunicating SEO value to executives.Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.Listen Now!Related Episodes You Might LikeInternal Links, Content Marketing and ASO w/Jackie Chu of UberHow To Win at Large Scale In House SEO w/Kevin IndigShow Agenda and TimestampsComing soon!Tools MentionedComing soon!Articles, Resources, and Links MentionedArgosFind Claudia OnlineClaudia on TwitterClaudia on LinkedInThe post 114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins appeared first on Evolving SEO.

This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests:Aja Frost – HubspotJim Gianoglio – BounteousColleen Harris – CDK GlobalAlexis Sanders – Merkle In this episode, you will learn a ton, including:Specific, advanced analytics reports you can use to improve SEOHow to deal with AMP issuesHow to analyze and report on traffic dropsDealing with new web standards like ITP 2.0 and ITP 3.0*Picture (slightly edited) courtesy Eric Mandell from TwitterListen Now!Related Episodes You Might LikeAnalytics Explained with Annie CushingDecoding the Mysterious World of Analytics w/Simo AhavaTurbocharge Your SEO with These Powerful Analytics TipsVoice Search, Structured Data and Fixing Duplicate Content w/Alexis SandersTools and ResourcesClick here to open the full sheetClick here to open the full sheetThanks to Anne at Timeatlas.com for creating this!Articles, Resources, and Links MentionedTechSEO Boost14 Technical SEO Takeaways from TechSEO BoostMore Coming soon!Find the Panelists on Twitter!Aja FrostJim Gianoglio<a href="https://www.linked

In this episode:Does Google fetch all the scripts on a page?“Treeshaking” and how it can help your page’s performanceQueuing time vs rendering time for GoogleWhen to use JS Frameworks or notExactly how and when rendering counts against “crawl budget”Is “crawl budget” a problem and something that should be optimized for?Why content can sometimes take a long time to be de-indexedThe “Shadow DOM”What Martin wishes SEOs would do more ofLOTS of your Twitter questions answeredThis interview was recorded on Wednesday, December 4th, 2019 live on location at Tech SEO Boost in Boston.The occasional rumbling sound you may hear is the subway, which runs right below the room we were recording in.We spend the first 10 mins or so chatting about his role at Google, and then get into all the technical stuff Listen Now!Related Episodes You Might LikeJohn Mueller of Google on AMP, Crawling and MoreVanessa Fox on Optimizing for Crawl BudgetShow Agenda and TimestampsComing soon!Tools MentionedComing soon!Articles, Resources, and Links MentionedTwitter QuestionsTechSEO BoostFind Martin OnlineTwitterLinkedInMartin’s BlogThe post 112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More appeared first on Evolving SEO.

In this episode:How to handle out of stock products (we get quite detailed here)Crawl optimizationHow to optimize content on product pagesHow to optimize content on category pagesInternal search page optimizationHandling content delivered in JavaScript on product or category pagesCommon eCommerce SEO mistakesThe future of eCommerce SEOHow canonicals helpand we tackled LOTS of your questions from TwitterListen Now!Related Episodes You Might LikeA Masterclass in Modern Day Link Building w/Garrett FrenchHow To Do Big Brand SEO w/Corey EulasLarge Site In-House Technical SEO w/Jaime AlbericoTools MentionedScreaming FrogDeepCrawlStructured Data Testing ToolArticles, Resources, and Links MentionedTwitter QuestionsMayflexLuke Carthy- Hey MozCon, Here’s Even More Killer CRO Tips Using An SEO Web CrawlerJohn MuellerSearchLoveSearchLove LondonLearn InboundTechSEO BoostFind Luke OnlineLuke Carthy’s WebsiteLuke on Tw

Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion.I wanted to talk with Barry and get more details around things a lot of people are curious about…For one, he’s known for being very prolific, publishing up to 5+ articles per day, following the SEO news, sharing things via Twitter, engaging with the community … AND running a company full time (that has nothing to do with SEO).And I wanted to get his take on the state of Google right and now, and where things might be going. Barry is often the one reporting news — but I wanted to give him the spotlight and learn more about someone who is truly invaluable in this industry.Some of the many things covered:Barry reacts to his very first blog post from 2005!Why Barry started blogging to begin withHow Barry got a Wiki pageHis thoughts on Danny Sullivan’s role at GoogleThe best way to send Barry SEO news tipsDoes Google give Barry info “off the record”?The recent Google Core updatesZombie Clicks (?)And more – enjoy!Tools MentionedSearchmetricsArticles, Resources, and Links MentionedSearch Engine JournalSearch Engine WatchSearch Engine LandLoren BakerDanny Sullivan Third Door MediaSearch Engine Roundtable – Welcome to the RustyBrick WeblogTwitter QuestionsSearch Quality Evaluator GuidelinesGary Illyes<a href="https://www.evolvingseo.com/2019/07/25/gary-illyes-dinner-notes/" target

On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google.Immediately after leaving, I got out my phone and recorded about 10 minutes of voice memos of everything I could remember from this dinner. We definitely heard some things I had not heard elsewhere (and a few things have since come out and confirmed since then).After over two years, I’m finally sharing my raw, unedited voice memo with you It was originally meant to be private — just really so I could remember all the stuff we learned, but I thought after some time has passed now, it might add value for anyone else who wants to listen.Here are the general topics from the voice memo, in order.NOTE: These are stated as ‘truths’ from April 2017 – remember things for sure could have changed by now, but at the time this was told to us as to how thing are.Also, it starts a bit choppy as I’m randomly remembering stuff, but gets a lot more smooth (and I think interesting) as it continues.Topics:AMP does not pass the mobile-friendly test.Hidden JS contentPurchasing an old domain with old contentChanging the context and content of old URLsLosing star snippets can indicate a sitewide issueThe structured data testing tool uses the same exact system as their algorithmPanda is a sitewide signal, and they have an actual Panda score302s vs 301s and is this why Wired lost their traffic when going to https? (very surprising answer here)Ignoring partial manual action penaltiesWhat links are ALWAYS ok to remove or disavow (and not)The old “topical authority” algoAdding new low-quality URLs to a siteKnowledge boxes in the US but not CanadaHow does Google know when a search like “ring” has a brand intent?Google’s concept of a “site” (subfolders vs subdomains – what is a “site”?) and domain clusteringSites that don’t need to worry about links in any way whatsoeverDA is OK as a metric, but one thing to be aware ofWhat is going to replace all manual actionsSitewide signals were updated in the Feb 2017 updateGoogle does not click behind tabs etc (when fetching via JS is required) because they don’t want to end up in a secure or private area, or in a .php file etcHow to rank for big head keywords like “meat” The post The Private Voice Memo I Made After Dinner With Gary Illyes [2017] appeared first on Evolving SEO.

Yes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She even breaks down exactly how Sixt got two snippets for high volume and highly lucrative searches.BUT, we also talk further about things like:How Izzi learned SEODoes structured data impact rankings?How to find… and “steal” competitor’s snippetsShould we be concerned that Google is “stealing” our content?How to get mobile image thumbnails in search resultsHow Izzi got into speaking… and how she calms speaking nervesHow Izzi measures user satisfaction with contentDo SEO’s love DuckDuckGo?This episode is not to be missed! Listen now!Tools MentionedHotjarArticles, Resources, and Links MentionedMoz – The Beginner’s Guide to SEOTwitter Questions Twitter Questions 2Tom Brodbeck- Edge of the Web episode with Dan Shure Search Engine Land- Google Search adds support for FAQ and How-to structured dataVideo with Rand Content King – How To Win Featured Snippets Like a Boss by Izzi Smith Content King – SEO Requirements for a New WebsiteExcel Spreadsheet mentionedAll Experts on the Wire Guests on Twitter (Twitter List)Find Izzi Smith Online & Speaking</str

This show is PACKED with writing tips that will improve your SEO and marketing… including:What makes a great headlineHow to write a strong openingHow to sell with copyEditing toolsAttracting more customers to your blogAnd lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two 5-star rated books about writing and blogging.Listen Now!Show Agenda and TimestampsEpisode Introduction and topic overview [0:22] Henneke’s Introduction [1:25]Henneke’s background prior to copywriting [1:30]How did Henneke land her spot on kissmetrics and copyblogger? [3:06]Henneke’s profile slogan [4:59]What are the services that Henneke offers? [7:52]How the listeners can improve their own writing and create better content [8:49]Part 3, 4, & 5 of Henneke’s article 29 Way to Improve Your Writing Skills and Escape Content Mediocrity- Starting with Part 3  [9:16]What makes a great headline? [9:36]Where is the line between click-bait and a good headline [13:47]How to create a captivating opening [15:23]When is a good time to use a story? [17:40]Does Henneke use any tools to help with editing? [20:00]How to write closing paragraphs [21:21]Give a pep talk [23:09]Part 4 The Basic Writing Skills Everyone Must Master [25:09]What is Henneke’s process for coming up with a logical flow of content? [25:58]For content that is an overview of a topic how to approach thinking through the structure/flow? [28:00]Tips for creating better transitions in content [32:29]Part 5 What is the zoom in, zoom out technique? [35:09]Metaphors and how they can help your writing [39:16]3 elements that make great metaphors [41:14]Metaphoric mistakes [42:41]How to achieve a conversational tone [44:48]Difference between write-like-you-talk and a conversational tone [47:58]Business Blogging – Henneke’s Article – The “Secret” to Attracting More Clients to Your Blog [49:15]What is the difference between copywriting and blogging?  [49:23]How can thinking of your blog as being on a mission be helpful and how to do this? [51:01]Sales Copy – Henneke’s Article – 5 Types of True Benefits: How to Connect with Your Customer’s Deepest Desires  [53:40]Maslow Marketing Benefits- What is the difference between a Feature and a Benefit? How to turn your feature into a benefit  [53:49]How does Maslow’s Hierarchy of Needs tie into benefits? [57:26]Can this be applied to CRM software? [1:00:34]How can you apply this to a “boring” product? [1:00:21]Stylus by 53 what is the need they are addressing? [1:03:49]

I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important is link velocity?” and Garrett gives a thoughtful, experience-based, unique answer – without even skipping a beat –  that he’s is a true expert at link building. It’s the information and insights I think anyone would expect from a ‘masterclass’.We chatted for 90 mins about:Two new strategies he’s using for link acquisition (and how you can use them),How Garrett builds links for his own companiesAnd thanks to your awesome questions on Twitter we also talked about…Building links directly to sales and product pagesHow Garrett decides what links to go afterJudging the value of a linkLink Velocity – does it matter?Best approach to anchor textBig publisher links vs niche publisher linksDo guest posts still work?Why is link building stigmatized?What’s the future of link building?And TONS more…Note: There are a few quick spots of ‘dead air’ in the audio – #podcasterproblems – just a heads up!Listen Now!Related Episodes You Might LikeWhat Link Building Success Really Looks Like w/Mark JohnstoneThe Story Behind Orbit Media’s 1,200+ Backlinks w/Andy CrestodinaProven Rules for Outreach and Link Building Success w/Gisele NavarroTools MentionedOntolo – https://ontolo.com/Link Prospector – https://linkprospector.citationlabs.com/Articles, Resources, and Links MentionedCitation Labs- https://citationlabs.com/ZipSprout- https://zipsprout.com/Vertical Measures – Link Building Tool Interview with Garrett French – https://www.verticalmeasures.com/blog/vm-news/link-building-tool-interview-with

On today’s episode!How Tim went from being a DJ, to CMO at AhrefsThe Story (and an update!) on The Ahrefs Search EngineHow Tim earned 200+ backlinks on one piece of content on his personal blogHow Ahrefs Estimates Traffic NumbersThe SEO mistake they made when trying to rank for “what is SEO”And Tim answers your questions from TwitterListen Now!Related Episodes You Might LikeHow BuzzSumo Became a $5M SaaS DonkeyRand Fishkin on Influencer Marketing, Whiteboard Friday, Time Travel and More Tools MentionedAhrefs- https://ahrefs.com/teamAwesome Screenshot – https://www.awesomescreenshot.com/Jumpshot- https://www.jumpshot.com/Articles, Resources, and Links MentionedTwitter Questions- https://twitter.com/dan_shure/status/1126566988652978176?s=21BloggerJet- Guest Post ROI: The Data Behind 273 Guest Posts Says It’s No Good https://bloggerjet.com/guest-post/Growthhub (previously inbound.org)  https://growth.org/topAnn Smarty- https://twitter.com/seosmarty?lang=enAhrefs YouTube Channel- https://www.youtube.com/channel/UCWquNQV8Y0_defMKnGKrFOQ/videosHubSpot- How To Make An Animated GIF in Photoshop [Tutorial] – https://blog.hubspot.com/marketing/how-to-create-animated-gif-quick-tip-htAhrefs- A 16 Step SEO Audit Process To boost Your Google Rankings- https://ahrefs.com/blog/seo-audit/Bri

Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns).In this episode:How Gisele landed six features from just fifteen emails Why link building is NOT just the same as “digital PR”Getting big-name sites to link to you (with a different approach to link reclamation)How to prioritize outreachWhy you SHOULD use templates for outreachHow to measure link building successDealing with “exclusives” for publishersHow much it COSTS for a content and link campaignShe even breaks down an exact campaign NeoMam is doing for Angie’s ListAnd! Gisele answers YOUR questions from Twitter (we got so many, we couldn’t get to them all, but got to as many as possible!)Listen Now!Related Episodes You Might LikeHow to earn links with your own stock photo library w/Jason ThibaultWhat link building success really looks like w/Mark Johnstone300+ links from one piece of content in a “boring” industry w/Kerry JonesTools MentionedYesware- https://www.yesware.com/Hunter- https://hunter.io/verify-email.org- https://verify-email.org/Muck Rack- https://muckrack.com/Ahrefs- https://ahrefs.com/Articles, Resources, and Links MentionedContent Harmony- Content Marketing Budget Examples For All Business Sizes https://www.contentharmony.com/blog/content-marketing-budgets/NeoMam- Link Reclamation- How To Get Big-Name Media Sites To Credit Your Content With A Link https://neomam.com/blog/link-reclamation-for-content-marketing/Creative Commons- <a href="https://creativecommons

This episode is packed with ideas for leveraging content to drive traffic and increase sales.Here are some of the things we covered:How he got one of the top 10 articles of all time on Inbound.orgThe SEO benefits of paid content promotionHow to build links with paid contentHow to improve the layout, structure and UX content to achieve higher rankings and better conversionsHow he gets 82% opt in rates on one piece of contentOutreach strategiesAnd lots more!Listen Now!Related Episodes You Might LikeImprove Your SEO with Keyword Psychographics w/Marty WeintraubPPC, Sardines, and Whales w/Johnathan DaneShow Agenda and TimestampsEpisode Introduction and topic overview [0.22] Experts on the Wire updates [1:01]Daniel’s Introduction [1:54]How Daniel’s experience in retail helped him with online marketing [1:59]ROI from an early retail experience [4:28]How does Daniel monetize his site and content? [7:49]Paid Traffic To Blog Posts / Paid Content Promotion [10:06]What are the SEO benefits to paid content promotion? [10:36]Strategy and Process for Paid Content Promotion [15:52]Know your business numbers and know your audience and how it plays into paid content promotion  [16:12]How Daniel calculates the business numbers [23:06]Are there business types/situations where his approach won’t work? [26:43]Writing Killer Ad Copy- what is it and how to get it  [30:38]What kind of ad testing does Daniel do? [36:04]What are some best practices for images in content? [44:10]Images and Content [47:19]The importance of typography [50:41]What helps with the introduction of the content [54:43]Heat mapping tools that Daniel likes [1:00:00]Does Daniel think Facebook listen to us [1:02:07]Link Building – how does Daniel acquire links for his content [1:04:28]Outreach with content- what is Daniel’s approach? [1:12:10]Where to find Daniel online [1:21:23]Tools MentionedHotjar- https://www.hotjar.com/Articles, Resources, and Links MentionedInbound Ascension- http://www.inboundascension.com/AmpMyContent- How We Drive A $22:1 ROI From Cold Traffic, Using Facebook And P

Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including:The benefits of service workers and how to set them up (we get pretty detailed)Why the traditional SEO audit document is flawedHow to handle the various challenges we encounter with Javascript frameworksHow to optimize internal linkingWhat the heck is Yandex Metrica?And LOTs more!This episode was recorded in person at TechSEO Boost in Boston, November 2018.Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeThe Technical SEO Reinassance w/Mike KingLarge Site, In-House SEO w/Jamie AlbericoTools MentionedHreflang Checker- https://hreflangchecker.com/#/Screaming Frog- https://www.screamingfrog.co.uk/seo-spider/Sitebulb- https://sitebulb.com/Cloudflare – https://www.cloudflare.com/GIPHY- https://giphy.com/Gliffy- https://www.gliffy.com/Yandex Metrica- https://metrica.yandex.com/aboutArticles, Resources, and Links MentionedThe Art of SEO – https://www.amazon.com/Art-SEO-Mastering-Search-Optimization/dp/1491948965/ref=dp_ob_title_bkSALT.agency- https://salt.agency/Introducing <a

This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about:How to optimizing your site architecture and crawl paths for better rankingsDoes ‘crawl budget’ actually exist (even though Google says it doesn’t)?How to set up a crawl, and what data to pull into your crawl analysis for better insightsThe free common crawl web graph dataset and what she was surprised to learn about backlinks on the webWhat universities can’t teach you about SEOListen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeOptimizing Crawl Budget To Improve Web Traffic w/Vanessa FoxThe New Technical SEO (In Plain English) w/Mike KingTools MentionedBuzzSumo- https://buzzsumo.com/Screaming Frog- https://www.screamingfrog.co.uk/seo-spider/DeepCrawl- https://www.deepcrawl.com/Tableau- https://www.tableau.com/Majestic- https://majestic.com/Ahrefs- https://ahrefs.com/Python- https://www.python.org/Articles, Resources, and Links MentionedTechSEO Boost 2018 – https://www.catalystdigital.com/techseoboost/BrightonSEO Aysun’s slides- https://www.searchdatalogy.com/blog/brightonseo/SearchDatalogy – https://www.searchdatalogy

It’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber.You’ll learn:How Square Ranked For “POS System”Internal Linking TipsHow to use SEO as a Product FunctionHow Facebook Ads Can Help SEOApp Store Optimization Tips (a first on Experts!)And tons more… you don’t want to miss this!Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeHow To Win At In-House, Large Scale SEO w/Kevin IndigWhen Clients Have Bought SEO But Are Not Bought In w/Heather PhysiocHow To Do Big Brand SEO w/Corey EulasShow Agenda and TimestampsShow Introduction [0:22]Quick show description [0:58]Jackie’s Introduction [1:42]How Jackie got into SEO [1:51]How does Jackie stay on top of SEO trends [3:08]How does one know who they should be following [4:18]InHouse Content Marketing [7:10]When educating companies internally on the benefits of SEO why is there often push back and how to handle it  [7:26]Advice for consultants for how to be more engaged as she is internally when they are on the outside [10:56]How does she get people excited about successes when they aren’t excited about the metrics measuring that success  [13:11]How does Jackie communicate the value of top of funnel content [16:03]What are some strategies Jackie uses for ranking and getting product pages visible and Point of Sale at Square [18:31]What sort of things does Jackie do to help Internal Linking [21:55]What does Jackie mean by for bigger companies SEO happens at the product level [24:42]Sponsor Break – BuzzSumo with discount code! [28:09]Does Jackie do Content Cleanups and what are her tips [31:22]How does Jackie find Featured Snippets opportunities [34:37]Branded Searches and Featured Snippets at Square [35:35]Does Paid Social Help SEO [40:18]App Store optimization [49:28]What is ASO and what is

We did it! One hundred episodes of Experts on the Wire.Enjoy -DanOur SponsorBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months. Also, check out Brian Dean’s Definitive Guide to BuzzSumo.Related Episodes You Might LikeEpisode ONE of Experts w/Marie Haynes on Google PenaltiesShow Agenda and TimestampsEpisode Introduction [0:22]Some pre show notes  [1:25]What this episode will be about – 3 listeners ask their own questions for Dan and Marie to answer [2:05]Show Begins [2:46]Marie Haynes’ Podcast Search news You Can Use [4:04]What has Marie learned since the August 1st Google update and have there been more updates since then? [5:24]Local update [5:57]Organic update- update that hit businesses with trust issues [6:44]Has Marie seen any recoveries for those sites affected? [8:44]1st caller Steve [10:10]Steve runs a website builder review website and also has a blog for seo purposes. Steve doesn’t know if his blog helps with seo and is unsure which direction to take the blog in to help with SEO. [11:09]Marie’s thoughts on blogs [12:48]Dan’s Thoughts [16:00]Marie’s thoughts on blog content unrelated to the business site [17:50]More thoughts on the Google update and how EAT and trust plays a factor [20:25]2nd caller Talmage [24:54]Can you optimize for TF-IDF, Proof Terms, Semantics, LSI? [25:18]Dan’s response [26:14]Marie’s response [27:28]Google update caused some of Talmage’s clients to suffer what can he do to counteract it [29:16]Marie’s thoughts [30:31]Dan’s thoughts [33:38]Marie’s addition recommendations [34:55]How to best build links and what are Dan and Marie’s thoughts on link building? [36:56]Dan’s thoughts [37:33]Marie’s thought [38:58]3rd caller Victor [42:06]How to optimize for an “hours open” listing site?[42:42]Marie’s response [44:17]Dan’s thoughts [46:43]Marie’s additional thoughts on providing value that people can’t find elsewhere [49:02]Dan’s additional thoughts on Victor’s website [51:46]Marie’s fina

On today’s show!The rebirth of SEOWhy do clients buy SEO without being bought in?What SEOs can learn from the world of advertisingCommunicating up the authority chain inside companiesThinking of SEO projects like a product teamEstimating the ROI of SEO projectsWhat to do when you’re a company like Coke and you don’t need SEO traffic to sell thingsListen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months. Also, check out Brian Dean’s Definitive Guide to BuzzSumo.Related Episodes You Might LikeAmazon Store SEO with Danny McMillanBig Brand SEO with Corey EulasShow Agenda and TimestampsDrift’s HyperGrowth Discount Code! [0:00]Show Introduction [1:01]1st Interview about the Maturity Model [1:25]Heather’s Introduction [2:57]What can SEOs learn from the world of advertising [3:10]How to begin to incorporate story into SEO work [4:10]How do you create tension when telling a story [5:36]What is VML? [7:12]What does Heather do at VML? [8:18]What caused the rebirth of the Organic Search team at VML [9:04]How directly involved with clients is Heather? [11:16]Heather’s Moz Talk [13:02]“Buying your services doesn’t mean buying in” – why do companies do this? [13:20]Does Heather find clients want education in SEO [15:12]Speak to everyone you can in the company [17:08]How to deal with a CEO (or the decision maker) who doesn’t want to talk [19:01]What things should SEOs be thinking about beyond SEO? [21:47]Don’t stay in your lane [24:18]Sponsor break with discount code!! [29:31]Formulas for Forecasting ROI [30:29]Cost of inaction [32:48]Twitter Questions [40:49]How do you prioritize SEO work amongst other dev work? When x, y and z are broken (tech debt etc.) how do you work out where to start? [40:55]And then persuade team to come with you with, at best, educated guesses as to their impact?[43:18]Do individuals on her team take on ve

This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months.Second – this was an experimental on-location episode – recorded in person in Boston while sipping espresso. See the video below!Growing Salehacker to 19,000 monthly visits to 100,000+ monthly visit in 16 monthsWhat he did on day one and week oneTheir content clean up processHow to run a blog that’s almost entirely guest postsHow he created a content strategy for SEO growthHow they rank for highly competitive sales topicsFinding and vetting writersAnd… how their SEO success contributed to recently being acquiredListen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool.Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Watch This Interview!Related Episodes You Might LikeEmail list building in the age of pop-up penalties w/Brian DeanGrowing College Raptor zero to 100,000 monthly visitors in 1 yearTools MentionedBuzzSumo – http://buzzsumo.com/Clearbit – https://clearbit.com/ SEMrush https://www.semrush.com/Serp Analysis Moz https://moz.com/help/guides/keyword-explorer/serp-analysisAhrefs- https://ahrefs.com/Backlinko BuzzSumo Guide – https://backlinko.com/buzzsumo-guide<s

The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with years of experience helping companies like Airbnb, Amazon, Square and more with his company AimclearSome of the topics we discussed!The value of BRAND searches as “lakefront property”Marketing “unknown unknown” disruptive productsKeywords vs PsychographicsWhy you need to use keywords in your social creativeHow to tell who is searching certain keywordsHow to leverage the cyclical nature of searchDo facebook ads help rankings?How to build links through paid socialAnd questions from Twitter!(Quick note: you may notice a slight difference in audio quality on this episode. It’s still very listenable, but my audio interface died and we had to use Skype call recorder for this one.it will be back to normal soon!) Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeMassive Featured Snippet and SEO Growth w/Stephanie BriggsTools MentionedBuzzSumoArticles, Resources, and Links MentionedSlides: SEM Skills & Integrated Social Psychographic Display Advertising Hacks by Marty WeintraubSlide: “Cause Keyword Search Early” timestamp 16:20Billy Scully Twitter Question<a href="https://twitter.com/Optimisey/status/1004462560643514368" target="_blank" rel="ugc noopener norefe

If you’re an SEO Consultant (or work with one) maybe you struggle with things like:charging project vs hourlyhow much to chargedealing with difficult clientshow to acquire clients and sell SEOproblems with “snake oil” SEO sellinghow to stand out in the SEO industrytime managementhow to grow from a solo consultant into scaling an agencyMarie and I chatted about these struggles and much more on today’s show.Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeShow Agenda and TimestampsShow Introduction [0:19]Marie’s introduction [1:23]How Marie got into SEO [1:30]Does Marie believe it is important that people associate her with Penguin and Panda? [5:23]How to do SEO services well [6:44]Is Marie trying to move beyond the perception of being the Penguin and Panda expert? [10:40]Twitter Question: Client Aquisition and combatting the promise of #1 Google ranking spam emails  [12:00]Marie’s guest posting secret [15:55]Dan’s optimizing LinkedIn profile advice [16:59]Twitter Question: How do you talk about successes (or failures/learnings!) without breaching client confidentiality? [18:43]BuzzSumo Sponsor Break with Discount Code [21:34]How does Marie respond to people that say SEO is too expensive [22:27]How does Marie feel about giving away things for free to land a client [29:20]Twitter Question: Pros and Cons of consulting on an hourly basis versus retainers versus packages? [34:55]How does Marie think about pricing the projects and packages? [36:47]Does Marie increase prices for longterm clients? [38:40]Twitter Question: Ideal ways to establish billing processes? [39:53]Twitter Question: Any useful advice when you have completed your keyword research, the process of mapping tons of keywords into the content of a page for SEO 2018 best practice? [43:08]Twitter Question: When you’re diving into a successful SEO project that’s already thriving, where is the BEST place to begin so that you add value and “do no harm”? [46:20]Twitter Question: How to explain the amount of time spent on work and how different p

When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images.But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your own content – I believe we’re all going have to get great at audio SEO.Listen to this episode to find out what we know now (straight from Google) and how to prepare for an audio revolution!Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeMobile First Indexing: A Whole New Google W/Cindy KrumThe Art of the Launch w/John Lee Dumas (expert podcaster!)Tools MentionedBuzzSumo BuzzSumo Question AnalyzerArticles, Resources, and Links MentionedPart 1: Inside The New Google Podcasts Strategy That Could Double Audiences WorldwidePart 2: Google’s Plan to Make Audio a First-Class CitizenPart 3: Google’s New Way to Find Your Next Favorite PodcastPart 4: Google’s Plan To Deliver The Right Audio At The Right TimePart 5: Instant Translation, Lookahead Scrubbing, and More

In this episode!How Jamie decides what products to index (on a 4+ million product site)Metrics the technical SEO team at Arrow.com cares aboutOptimizing crawl efficiency and click depth on a large siteHow to run internal crawls on a 10m+ page siteUsing custom XML sitemapsHow to find and fix re-direct chainsYOUR questions from Twitter answeredAnd tons more…Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). In this episode, I share a story of how BuzzSumo had exactly the tool a friend of mine was looking for (and couldn’t find anywhere). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeHow to do big brand SEO w/Corey EulasImprove your rankings by optimizing crawl budget w/Dawn AndersonTools MentionedSEMrush Index Coverage Status ReportBuzzSumoScreaming FrogVirtual ServerSumo LogicAkamaiLighthouseAngular Universal Bing Webmaster ToolsArticles, Resources, and Links MentionedSEER Interactive Screaming Frog Guide<a href="https://moz.

I love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return.And yes, this is a supplementary link acquisition strategy – not to necessarily replace your primary link acquisition – but you could take this concept and take it even further, which we chat about throughout the interview.After listening to this show, you’ll know how to set up your own free stock photo library in Flickr, and earn links.Listen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). In this episode I share a tip for exactly how I would use BuzzSump with the strategy and process Jay outlines. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeWhat Link Building Success Really Looks Like w/Mark JohnstoneThe Story Behind Orbit Media’s 1,200+ Backlinks w/Andy CrestodinaShow Agenda and TimestampsShow Introduction [0:21]Jay Introduction [1:12]Some of the sites where Jay has received some of the photo links [2:07]Jay’s Background [3:00]Jay’s current day to day work at Massive Kontent [4:45]Building up a stock photo library process summary [5:36]How many photos has Jay posted in his stock library [9:25]The equipment does Jay uses [10:30]Jay’s process for shooting his photos [11:21]6 Types of photos that work well for stock photo libraries [12:04]Tips for taking a well-composed photo [14:16]Taking photos of actions [16:31]Editing the photos [18:01]How to setup your flickr account [19:55]How the syndication and creative commons works [23:28]Tagging strategy for flickr [24:49]flickr Explore [26:48]Tips on how to get into Explore [27:31]Do you need followers in flickr? [28:19]What is the attribution to choose [29:12]How to add your photos to groups [30:45]What is Geolocation? [32:49]How are people finding the photos? [34:19]Dan’s proactive idea and BuzzSumo sponsor break with offer code [35:04]Jay’s thoughts on Dan’s idea [39:15]Jay’s proactive idea involving Instagram [39:38]<

In today’s episode!What ‘link equity’ might mean in a mobile-first index worldWhy you don’t need a URL to be indexed anymoreLanguage & Keyword Indexing vs Entity IndexingWhat chatbots have to do with voice searchGoogle Actions and Google AssistantListeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed)Why the entire SEO industry is excited about the new Heads of Google SearchListen Now!BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeThe Rules of Mobile SEO Success w/Ashley Berman HaleAccelerated Mobile Pages, Crawling and Podcast SEO w/John MuellerVoice Search, Structured Data and Duplicate Content w/Alexis SandersTools MentionedUPDATE: The Entity Extraction Tool from GoogleMobileMoxieIndex Status ToolBuzzSumoGoogle AssistantPage Speed InsightsWEBPAGETESTGTmetrixEntity Extraction Measurement – TBDArticles, Resources, and Links Mentioned<a href="https://webmasters.googleblog.com/2016/11/mobile-first-indexing.htm

When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues.There was something different going on here. By March/April of 2017  I’d seen enough of these issues, and along with other SEOs started connecting the dots.In June I then published a 10-minute little episode called “The Email“. In this episode, it describes a different sort of SEO problem. A new breed of SEO which relates more to UX, usability, and distracting navigation content.Now – one year later – it’s more clear than ever. UX, usability, accessibility – are CORE essentials of modern SEO. I’ve seen sites get crushed in the last year with these issues.That’s why I invited today’s guest – Kim Krause Berg – onto the show. She is an expert in usability, UX and accessibility. In fact, she provides these services TO SEOs.Here are a few of many things covered in this great discussion!What SEO in 1996 Looked Like!Are browser and device emulators good?What to ask site testersVerbs vs NounsWhy accessibility helps SEOColorblind? What color to avoid mostListen Now!SponsorBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeThe EmailProven Conversion Boosting Tips w/Liston WitherillThe Definitive Rules of Mobile SEO Success w/Ashley Berman HaleTools MentionedBuzzSumoTenonWAVE Fu

I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting about his unique view on recent Google updates (and why they were NOT ‘content quality’ updates), how to optimize for intent… and lots more including:Active intent vs passive intent and how to optimize for bothWhy Google’s move beyond traditional algorithms matters to SEOsA lot Google Document which classifies intent types?The linkspam renaissanceBeing behind on work as an SEO consultantVoice search, AMP, and giving Google what they want?And… AJ answers Twitter questions!Listen Now!Episode SponsorBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – recently launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeAJ Kohn on Episode 002 of ExpertsTools MentionedBuzzSumoAuthority LabsArticles, Resources, and Links MentionedAJ’s “What I Learned in 2017” articleSEER Interactive blogChris Lee RankXLChris Lee Twitter Aaron Bradley- SEO SkepticAaron Bradley TwitterJustin Briggs- Briggsby Blog<a href=