Contractor Growth Network

_*]:min-w-0 gap-3"> Is your remodeling company being recommended by ChatGPT, Gemini, and Claude — or would you even know if it was? In this episode of the Contractor Growth Network podcast, Logan sits down with Patrick Sculley, CGN's in-house SEO lead, to walk through a 90-day plan for getting cited in AI search. _*]:min-w-0 gap-3"> They start with the basics — what "cited" actually means, why personalization is making AI results different for every searcher, and why the old SEO formula of "more reviews + more backlinks = trust" doesn't hold the same weight anymore. Then they break the 90 days into three sprints. Days 1–30: run a visibility audit, fix your service pages and About page, and figure out what the LLMs already know about you. Days 31–60: build first-party content — call recordings, FAQs, cost articles, project pages, and YouTube videos that AI can pull from. Days 61–90: spread your influence beyond your own website with reviews on Houzz and Angie, Reddit answers, association memberships, and press mentions. _*]:min-w-0 gap-3"> The conversation also gets into CGN's "client brain" — the system we've been building so that every blog, page, and ad we write for a client is sourced from their actual transcripts, calls, and brand voice instead of generic keyword targeting. _*]:min-w-0 gap-3"> If you've ever opened ChatGPT, asked "who's a good remodeler in my area," and not seen your name come up — this episode lays out the exact 90-day path to fix that. _*]:min-w-0 gap-3"> 🎯 Timestamps _*]:min-w-0 gap-3"> 00:00 — Is your remodeling company being recommended by ChatGPT, Gemini, or Claude? 02:50 — What "cited" actually means in AI search 16:09 — How realistic is 90 days, and what foundation do you need first?  19:00 — The most-crawled page on your site  <p c

What's the one thing in your business you wish could be automated? In this episode of the Contractor Growth Network podcast, Logan sits down with Eric Fortenberry — founder and CEO of JobTread — to dig into how AI is reshaping the way contractors run their businesses, and where the real risks are hiding underneath the hype. JobTread just rolled out a feature that lets contractors connect their own AI model directly into their JobTread account, and within two weeks over 1,500 users had spun up Claude and wired it in. Eric walks through what's working, what's blowing up in people's faces (one client accidentally exposed every customer's contact info, another leaked their Google Places API key and started racking up charges), and how to think about AI as a 65–75% tool rather than an easy button. The conversation hits estimating, hiring, customer service, MCP integrations, the future of search, and why $100/month for Claude is the most underpriced employee you'll ever hire. If you've been watching AI from the sidelines wondering whether to dive in — or you're already deep and worried you're moving too fast — this episode will help you figure out where to push the gas and where to tap the brakes. 🎯 Timestamps 00:00 — What's the one thing you'd automate in your business? 00:40 — Pros and cons of AI from a software founder's chair 02:24 — How AI compares to the internet's adoption curve 05:28 — The "vibe coder" trap — when speaking into AI breaks more than it fixes 08:22 — The client who accidentally exposed every customer's data 10:30 — And the one who leaked their Google Places API key 12:33 — The Waze problem: faster isn't always worth it 14:52 — Where AI actually saves contractors time today 17:34 — Turning a 12-hour scope of work into something AI assists in minutes <p class= "font-claude-response-body break-words whitesp

How well does your company share stories of your past work? Many remodeling companies know that client testimonials are important, but are wasting the opportunity because of a lack of understanding around what a testimonial is supposed to do. In this episode Logan and Aaron are breaking some of the most impactful lessons they've learned over the years making impactful testimonials that actually sell more work. They walk through why most testimonial videos fail, the biggest mistakes contractors make when trying to capture them, and what it actually takes to create a video that builds trust and drives real buying decisions. From choosing the right setup (DIY vs. photographer vs. videographer) to structuring the story, asking the right questions, and editing for impact, this episode is a full behind-the-scenes look at how high-performing testimonial videos are made. If you've ever thought, "We should probably get a testimonial for this project," but weren't sure how to do it right—this episode will save you time, money, and frustration.   Resources Mentioned in the Video: Client Testimonial Questions PDF https://drive.google.com/file/d/1S2pCv3sASWny_2iWiLqCilz80PBf7r1Z/view?usp=sharing 7 Tips for Recording Better Testimonials https://youtu.be/L_wE3-qPWf8?si=ezSGJRlvmnYPVbPW Finished Testimonials We Created for Frei Remodeling https://youtube.com/playlist?list=PLoQIN5NPd7wdXN_xyKCRUGhcemMnr7AFD&si=C0JaPttzZDjO24xV 00:00 — Why storytelling is the key to building trust with testimonials 01:28 — Why video testimonials are harder than they seem 04:13 — The biggest mistakes remodelers make 05:46 — DIY vs. hiring help: pros and cons 10:09 — "Architectural Digest vs. TikTok" style videos 14:05 — The 3 core components: filming, story, and editing 18:07 — What testimonial videos are actually used for 20:54 — How to prep before filming (finding the story) 24:02 — Identifying the core storyline 29:29 — Setting up the interview and camera positioning 37:44 — The exact questions to ask clients 55:06 — What B-roll is and why it matters<br data-start="4084" data-

Tommy, founder of a $200M+ home service business, breaks down the exact principles he used to scale—from performance pay and hiring A-players to dialing in branding, KPIs, and company culture. But more than tactics, this talk hits on something deeper: accountability, execution, and why most contractors stay stuck despite having access to great ideas. If you've ever felt like you're working hard but not making the progress you expected—or you know what to do but aren't actually doing it—this episode will challenge you to rethink how you operate your business and your life. Timestamps 00:00 — Why keeping promises to yourself matters more than anything 00:20 — Introduction to Tommy Mello and his $200M+ business 02:00 — Why profit matters more than revenue 05:05 — The 8-step sales process and increasing reviews 07:02 — The 4 KPIs that control your entire business 10:48 — Branding mistakes and the power of a rebrand 14:27 — How to research customers before showing up 15:17 — Hiring A-players vs. settling for average 21:46 — Tools, systems, and automation that scale companies 27:58 — Performance pay and building a winning team 33:39 — "The magic you're looking for is in the work you're avoiding"💻 Ready to grow your contracting business?  Visit https://www.contractorgrowthnetwork.com for expert resources and support! Connect With Us: 📸 Instagram: https://www.instagram.com/contractorgrowthnetwork1/ 📘 Facebook: https://www.facebook.com/contractorgrowthnetwork/ ✨ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/

In this episode of the Contractor Growth Network podcast, Logan sits down with Jef Forward—founder of Forward Design Build Remodel—to unpack what it really looks like to build a remodeling business from the ground up… the hard way. Jef shares the unfiltered story of his first five years in business—projects going months over schedule, losing money, taking on debt, and nearly reinforcing every negative stereotype about contractors. But instead of quitting, he used those failures as the foundation for what would become a 40+ person design-build firm. From digging out of financial holes (having just $0.16 for every $1 owed) to learning how to price correctly, hire the right people, and step into leadership, Jef walks through the exact inflection points that transformed his business. He also shares how joining a peer group, embracing sales training, and building a leadership team allowed him to finally step out of the day-to-day and start thinking about the long-term future of the company. If you're feeling stuck, underpaid, or overwhelmed in your remodeling business, this episode is a powerful reminder that the breakthrough often comes after the lowest point—and that building the right systems, team, and mindset can completely change your trajectory. Key Takeaways Failure Early Can Be Your Greatest Advantage → Jef's first two projects lost money, ran late, and delivered poor client experiences. → Those early failures forced him to rethink everything—and ultimately built a stronger foundation. You Can't Outwork a Broken Business Model → Working more hours didn't fix his problems—it just prolonged them. → Real progress came from learning how to price correctly and understand financials. Know Your Numbers (Or They'll Control You) → Discovering he had only $0.16 for every $1 owed was a turning point. → Understanding financials like profit, WIP, and job costing changed everything. Hiring Isn't About Talent—It's About Fit → Early hires were based on skill, not alignment, leading to poor team cohesion. → Building a strong culture became the foundation for long-term growth. Sales Is About Asking Better Questions, Not Pushing Harder → Jef initially resisted sales training due to fear of being "salesy." → Learning how to guide conversations and uncover client needs transformed his close rate. Delegation Is the Gateway to Growth → Growth didn't happen until Jef stopped doing everything himself. → Hiring designers, estimators, and project teams allowed him to focus on leadership. Recessions Reward Decisive Leaders → During 2008,

In this episode of the Contractor Growth Network podcast, Logan sits down with Bryan Sebring—owner of Sebring Design Build—to unpack what it really looks like to start over from scratch. After building a nearly $3M design-build company over 20+ years in Illinois, Bryan made a bold decision: relocate his entire life and business to Franklin, Tennessee. No team. No clients. No local reputation. Just experience. Bryan shares what changed the second time around—from how he structured his business and hired his team, to the mindset shifts that allowed him to hit similar revenue with fewer, better projects. If you've ever wondered what you'd do differently if you could start over, this episode is a masterclass in building smarter, not just bigger. 00:00 — Why Bryan chose to restart a successful business from scratch 04:00 — What Sebring Design Build was known for in Illinois 10:00 — The reality of moving markets and starting over 18:00 — How experience changed his pricing and sales approach 26:00 — Hiring lessons: slow down to speed up 33:00 — Building the right team (and avoiding past mistakes) 40:00 — What stayed the same vs. what changed in his process 47:00 — Projects he refuses to take on (and why) 52:00 — Marketing from zero: reviews, SEO, and positioning 58:00 — Designing a luxury client experience 01:05:00 — The role of peer groups in scaling smarter 01:09:00 — Final advice for remodelers starting or restarting

In this episode of the Contractor Growth Network Podcast, Logan sits down with Barry Gant and Änd Lynn from Seven Day Kitchens to unpack one of the most unusual remodeling business models in the industry: a full kitchen remodel completed in seven days or less. From the outside, it sounds impossible. Most kitchen remodels take 8–12 weeks and leave homeowners living in a construction zone the entire time. But Barry explains how their company achieves the seven-day timeline—not through shortcuts, prefab materials, or cosmetic updates—but through extreme planning, specialized teams, and eliminating the downtime between trades that typically drags projects out for months. The conversation dives into the operational shifts required to make this work, how they built buy-in from subcontractors, why niching into one type of project changed the entire business, and why the seven-day promise has become such a powerful differentiator in their market. If you've ever wondered what remodeling would look like if the entire process were redesigned around speed, systems, and specialization, this episode is a fascinating look inside a radically different approach to construction. Timestamps 00:00 — What Seven Day Kitchens actually is (and why people doubt it) 02:10 — The real reason most remodels take 8–12 weeks 03:50 — Removing downtime between trades to compress timelines 06:20 — Why the first kitchen took 5 weeks, but the second took 5.5 days 10:40 — The homeowner experience: why shorter projects create happier clients 13:00 — The design process that eliminates change orders during construction 18:00 — How they get subcontractors to buy into the system 21:00 — Why niching into one type of project changed the business 26:00 — The risk of shutting down a 10-year business to start over 34:30 — The long-term vision: turning the model into a franchise

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-695e3993-df60-832e-b05f-24104cc874e3-2" data-testid= "conversation-turn-10" data-scroll-anchor="true" data-turn= "assistant"> Logan sits down with Nick Schiffer, founder of NS Builders, to unpack what it really takes to build a brand so strong that clients wait five years to hire you. With over 400,000 followers across platforms, NS Builders is widely recognized for high-end craftsmanship and polished content—but this conversation goes far beyond Instagram. Nick shares how intentionality drives everything: from floor transition details and branded clothing to proposal books, employee handbooks, and long-term trust with clients. If you want to understand how brand, systems, communication, and consistency compound over time to create real market leverage, this episode is a masterclass. 🎯 Timestamps: 00:00 — How NS Builders became a brand remodelers study 03:00 — What "intentionality" actually means in construction 07:30 — Content first: building high-end perception befor

Logan sits down with Victor Lebegue, founder of VL Builders, to unpack one of the hardest leadership decisions a remodeler can face: when to shut something down to save what matters most. Victor shares the story of running two branches of his business in different states—and how market shifts, team dynamics, and leadership realities forced him to close the company he originally built from scratch. From there, the conversation dives deep into culture, hiring, EOS, and what it actually takes to lead people through uncertainty while building a business that can scale without burning out the owner. If you're navigating growth, leadership strain, or questioning whether your current structure is holding you back, this episode offers hard-earned lessons from the trenches. 🎯 Timestamps: 00:00 — Why leadership and systems matter more than hiring alone 03:00 — Victor's origin story and building VL Builders from necessity 06:15 — Running two companies in different states 09:45 — Why Victor chose to shut down one branch 13:00 — Identifying hunger, ownership, and leadership potential in a team 17:00 — Implementing EOS and creating a shared vision 21:00 — Hiring for want it and get it before skill 26:00 — Visionary vs. integrator roles (and wearing both hats) 31:00 — Culture breakdowns, core values, and leadership failure modes 38:45 — Clarity breaks, stepping back, and leading long-term This episode is a masterclass in leadership under pressure—covering what most remodelers only learn the hard way: the cost of misaligned teams, the power of shared vision, and why sometimes the strongest move is letting go.

Logan sits down with Sean Beliveau and Cassidy Jones of Slate Creek Builders to break down how they've built an award-winning remodeling team in a small college town—without relying on job boards, recruiters, or desperation hires. Based in Blacksburg, Virginia, Slate Creek Builders has grown to a 14-person team delivering multi-million-dollar remodels in a market of just 35,000 people. In this conversation, they unpack how community reputation, always-on recruiting, strong systems, and a clearly defined org chart allow them to attract talent before they ever need it. If you're struggling to hire, retain great people, or build a culture that recruits for you, this episode offers a real-world playbook—especially for remodelers operating in smaller or tighter markets. 🎯 Timestamps: 00:00 — Why Slate Creek attracts talent without actively recruiting 03:00 — Building a high-end remodeling business in a small market 06:30 — How community reputation fuels growth and referrals 10:45 — The pressure (and upside) of working in a small town 14:00 — Why most of Slate Creek's hires come from personal networks 17:00 — Always recruiting—even when you're not hiring 20:45 — Hiring a "unicorn" without a job opening 23:15 — Using org charts to justify new roles 27:30 — How systems give confidence to hire ahead of demand 31:15 — Dividing leadership: vision vs. execution 34:30 — Protecting work-life balance as a core cultural value 38:00 — Learning from bad hires (and why desperation hires fail) 42:00 — Turning a questionable hire into a long-term win 46:30 — Separating emotion from estimating and pricing 50:30 — What Slate Creek looks for in cultural fit 55:00 — Hiring for skilled roles vs. training from scratch 59:30 — Why peopl

In this episode of the Contractor Growth Network Podcast, Logan sits down with Andrew Nuhfer, founder of AKN Interiors, to unpack how clear communication, structured systems, and expectation-setting fuel high-end remodeling growth. Andrew shares how he's scaled AKN Interiors to over $3M annually while running 15–20 active projects—without sacrificing the client experience. From pre-construction planning and interior design collaboration to daily logs, scheduling, and post-project follow-ups, this episode breaks down what it actually looks like to run a modern, client-first remodeling operation. If you're looking to reduce friction, avoid misaligned expectations, and build a repeatable communication process your team and clients can trust, this conversation is packed with real-world insight. 🎯 Timestamps: 00:00 — Andrew's background and why he started AKN Interiors 03:00 — Making the leap from employee to business owner 07:50 — Why planning and expectations matter more than craftsmanship alone 10:00 — Setting pricing expectations early (and why transparency wins) 14:00 — Using past projects to anchor budget conversations 17:20 — Integrating an interior designer into the remodel process 19:45 — Allowances, proposals, and preventing budget surprises 23:20 — Managing 15–20 projects at once without chaos 26:00 — How AKN uses JobTread for daily communication 28:30 — Daily logs, schedules, and keeping homeowners informed 31:10 — Hiring for communication skills, not just construction experience 34:40 — Getting subcontractors aligned with your systems 36:30 — Post-project follow-ups, warranties, and long-term trust 38:00 — Using JobTread as a sales tool before contracts are signed 42:00 — Lessons Andrew wishes he knew earlier about client experience 44:00 — Handling missed expectations and to

In this episode, Logan sits down with AJ Ballantine to break down how Cornerstone Remodeling grew from $2M to $10M in five years—without hiring five times the people. The secret? A radically optimized design process, driven by empathy mapping, technology, and sales finesse. AJ walks through the systems, tools, and scripts he used to cut his sales cycle, boost his close rate, and wow clients—all while keeping a high-touch, boutique feel. If you're a design-build remodeler struggling with lengthy sales processes, low perceived value, or slow growth, this episode is your blueprint for change. 🔑 Key Takeaways Optimize, Don't Overhire → AJ's sales team used to close $3M/year—now they close at a $10M pace with the same team → The shift: 6–10 hours to build a high-impact "first pass" proposal that converts faster Perceived Value > Just Deliverables → AJ's team builds proposals in Canva with floor plans, mood boards, and personalized designer quotes → Clients feel like they're already halfway through the project before competitors even send a bid Use Tech to Speed Trust → Render's "Invite to Capture" feature lets homeowners scan their space remotely → Clients feel empowered, and your team gets measurements without stepping foot in the home Empathy Mapping = Sales Gold → AJ's team mapped out client pain points like option overload and lack of clarity → Solutions like curated samples, mood boards, and visual timelines de-stress the process Charge to Impress → Clients pay 1% upfront for a first pass proposal, then 5% more before design revisions → Conversion after that second payment? 100% (outside of rare exceptions) 🧰 Tools & Tactics Mentioned Render – 3D space scanning tool AJ co-developed Canva – Used for building visually stunning proposals Calendly – Streamlined consult scheduling JobTread – Estimating and construction management DocuSign – Seamless proposal signing + payments Loom – For walking clients through proposals remotely 🕒 Timestamps <p data-start="2546

Logan sits down with Chris Landis, co-founder of the award-winning Landis Architects/Builders in Washington, D.C. With over 35 years of experience, Chris shares how his architecture background shaped the firm's design-build approach—and what remodelers can learn from their detailed, phased design process. From feasibility studies and pre-construction agreements to hiring in-house designers and scaling team structure, this episode is a masterclass in how to elevate the design side of your remodeling business. Whether you're just starting to charge for design or scaling up to larger, more complex projects, Chris offers clear takeaways on how to structure your process, train your team, and charge what you're worth. 🔑 What You'll Learn Why Landis' design process includes 3 clear phases: schematic, DD, and CD How feasibility studies help pre-qualify projects and set expectations What to look for when hiring designers—and how to train them How a team leader role bridges sales and design for smoother execution Why charging properly for design leads to better clients, work, and profits How Landis keeps clients excited and engaged throughout long design timelines What it looks like to run a design department that actually makes money ⏱️ Key Timestamps 00:00 – Intro to Chris Landis + Landis Architects & Builders 01:30 – From Wall Street offices to handyman work: how the business started 05:30 – Why drawings matter (and why they should never be free) 11:00 – Overview of Landis' design services: feasibility, pre-construction, full design 15:00 – Three phases of design: schematic, DD, and CD 20:00 – Aligning sales and design with a "team leader" role 27:00 – How Landis prices design and stays ahead on billing<br data-start="207

Logan and Aaron unpack one of the most powerful but underused sales strategies in remodeling: assignment selling. Originally coined by Marcus Sheridan, this method bridges the gap between marketing and sales—by arming prospects with the right information before they ever get on a call. You'll learn how to apply this approach in your own sales process—whether it's sending project walkthroughs before a meeting, using content to pre-qualify leads, or walking clients through your website in real-time. If you've been creating great content but aren't sure how to use it to actually close deals, this episode will show you how.  What You'll Learn What assignment selling is (and isn't) Why content belongs in your sales process, not just your marketing How to reduce unqualified leads and shorten the sales cycle What kinds of content work best at different sales stages How to personalize resources based on each prospect The difference between automations vs one-on-one communication How to ask clients to consume content—without sounding pushy  Key Timestamps 00:00 – What is assignment selling (and why does it matter)? 03:00 – Mapping your sales process to identify content gaps 06:30 – The difference between marketing automation and sales enablement 12:30 – Why production quality matters in sales content 18:00 – Examples of content that actually move the sale forward 25:00 – What happens when a prospect doesn't do their assignment 32:00 – Using your website like a live sales deck 37:00 – Emotional buy-in vs logical overload 43:00 – How to map your p

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down what it takes to build a memorable, recognizable remodeling brand in your community—before prospects are even ready to hire. From truck wraps to social media ads, they walk through the most common "top of funnel" marketing strategies, explain when to use them, and how to measure impact over time. If your goal is to become the remodeler people think of first, this episode is your blueprint. Key Topics: Understanding the marketing funnel and where branding fits Truck wraps, yard signs, and how they signal trust Why remodelers should use social media—even without going viral The new way Meta ads work (and why they're easier than ever) The role of email marketing in nurturing leads Direct mail that doesn't feel like junk Trade shows, magazine ads, and when (and when not) to use them How to measure success when ROI isn't immediate 🎯 Timestamps: 00:00 — Why household-name remodelers dominate neighborhoods 04:00 — Who "top of funnel" marketing is really for 10:00 — Truck wraps, yard signs, and company shirts as branding tools 23:20 — Using social media effectively (paid and organic) 30:00 — How to turn high-performing posts into local ads 40:00 — Building and nurturing your email list 49:55 — Direct mail: how to make it worth the cost 54:58 — Trade shows and community event sponsorships 57:21 — Billboards, magazine ads, and long-term brand recall 01:00:46 — Tracking top-of-funnel performance through branded searches

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google's AI Overviews shifting how search results are delivered, contractors who rely on organic leads can't afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what's working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send users to your site by default. If you've heard phrases like "zero-click search" or "retrieval augmented generation" and don't know how they affect your marketing, this is the episode to listen to. Free Webinar Link: Logan is hosting a free live webinar on November 6, 2025 at 2:00 PM EST to go even deeper on this topic—with tactical examples and live Q&A. 👉 [Register here] https://www.contractorgrowthnetwork.com/google-ai-remodeler/ Can't make it live? Use the same link to access the replay after the event. 🔑 Key Takeaways The Game Is Changing—But Not Gone → Google still dominates local search (AI Overviews only show in ~6% of local searches). → Organic SEO is still king—but AI is adding new rules to the playbook. AI Search Works Differently Than Google Search → Tools like Gemini and ChatGPT don't just scan top search results—they combine multiple searches and synthesize answers. → If you're not in the top 10 organic results, you may be invisible in AI search. SEO Fundamentals Still Matter → Clear website structure, fast load times, keyword strategy, and quality content are still foundational. → Blogs and project pages should be conversational and answer real homeowner questions. Citations and Consistency Are More Important Than Ever → The more places your business info appears (and match

Most remodelers see their website as a brochure—but it should act like a salesperson. In this episode, Logan and Aaron explain how your site can guide homeowners through the same trust-building process as an in-person consultation. From project storytelling and emotional connection to page flow and calls-to-action, they break down what turns casual browsers into high-quality leads—and how to future-proof your site for the coming era of AI search. Timestamps 00:00 Why your website matters – It's not just "online presence," it's your digital salesperson. 03:29 Traffic vs. conversion – Why more visitors don't fix a bad website. 04:45 What homeowners really want – Proof, price, process, and trust. 09:59 Sell excitement, not necessity – Remodeling is emotional, not logical. 13:18 How to self-assess – Does your site answer the right homeowner questions? 19:33 Story-driven websites – Turning photos into HGTV-style transformations. 26:56 The feature project page – How storytelling doubles engagement. 45:16 Beyond project pages – Why process and service pages build trust and SEO. 52:42 Preparing for AI search – Structuring your site so future tools can read and recommend it.

Taking a short break from our ongoing "Full marketing strategy" series, this week's episode features Aaron's live presentation from Remodelers Summit 2025, "Why Should they Pick You? (How to Showcase Your Unique Value on Your Website)." In this presentation Aaron lays out some of the insights he's learned as a traveling videographer and speaking to remodeling clients all across the country.    You've Worked Hard on Your Client Experience. Don't Let It Get Lost in a Sea of Sameness. Your website should do more than list your services, it should instantly show homeowners why you are the right choice. In this session, we'll walk you through how to clearly define your Ideal Client Avatar and Unique Selling Proposition, then translate them into a website that truly sets you apart. You'll discover how to: Use storytelling and education to connect with the right clients. Build Featured Project Pages that showcase your craftsmanship and process. Elevate your brand with professional photography that builds trust at first glance.

Most remodelers do details their competition doesn't—whether it's quality, communication, or process. But prospects don't see that. All they know is what they see online: your photos, your videos, your testimonials. In this episode, Aaron and Logan break down how to avoid wasting money on the wrong photographers or videographers, what separates good media from bad, and how the right visuals can sell jobs before you even step into the home. FOR VISUAL EXAMPLES OF WHAT WERE TALKING ABOUT THIS EPISODE, HEAD TO OUR YOUTUBE CHANNEL: https://www.youtube.com/@ContractorGrowthNetwork Timestamps 00:00 Why your media matters – How the right photos and videos let prospects picture themselves in your finished spaces. 05:12 What makes a good or bad remodeling photo? – Staging, lighting, detail shots, and avoiding the "iPhone-only" trap. 14:38 What photographer should you hire? – Real estate vs. architectural vs. interior design photographers. 30:08 The three types of videographers – Social content creators, technical "film school" types, and storytellers. 36:31 Which videographer should you hire? – How to choose based on storytelling ability, not just visuals. 56:46 Using design/renderings in your sales – Helping homeowners "see it" before committing, and why visuals drive confidence.

In this episode of the Contractor Growth Network podcast, Logan Shinholser and Aaron Horner take you back to the foundation of all successful marketing: understanding your ideal client and crafting a unique selling proposition. Building on the six-step framework from episode #466, they explain why these first two steps matter most—and how getting them wrong can make every marketing dollar less effective. Episode Breakdown 00:00 – Why Ideal Client & USP Come First Why every strategy starts with clarity on who you serve and what you uniquely offer. 06:13 – Balancing Aspirational vs. Current Clients Why you can't skip straight to high-end dream projects, and how small wins build your reputation and portfolio 15:42 – The Questions You Should Ask What to ask clients (and your team) to uncover patterns, motivations, and pain points. 27:11 – Bright Spots and Proof Points How to capture what clients loved most and turn that into marketable proof. 46:28 – Turning Fears into Marketing Messages Translating client concerns about design, budget, or timeline into trust-building content.

Most remodelers are pouring money into SEO, ads, or other marketing tactics without a clear plan—and it's costing them leads, time, and profit. In this episode, Logan Shinholser and Aaron Horner break down CGN's 6-stage marketing strategy for contractors, helping you pinpoint exactly where you are and what your next step should be. Whether you're stuck chasing low-quality leads or struggling to stand out in a competitive market, this conversation will help you build a marketing foundation that consistently attracts your ideal clients. Show Notes What You'll Learn in This Episode: Why most remodelers' marketing fails before it even starts The danger of skipping foundational steps (and how to fix it) How to identify your exact stage in the marketing journey The two pieces every strategy must start with: Your Ideal Client Avatar Your Unique Selling Proposition (USP) Real-world examples of contractors who lost jobs—or missed ideal clients—because their messaging missed the mark How to confidently decide your next step so you stop guessing and start growing Who This Episode Is For: Remodeling contractors—especially those in high-end markets—who want to stop wasting marketing dollars, attract their ideal clients, and grow with a strategy that works one step at a time.   Resources & Links Mentioned: Learn more about Contractor Growth Network: <a class=

So you've wrapped up an incredible project… now what? In this special on-the-road episode, Aaron and Sean dive deep into what happens after the content is created. Most contractors understand the value of video and photos, but they often don't know how to use that content to actually grow their business. Whether you're trying to get more leads, boost traffic, or just build awareness—this episode gives you the full roadmap. What You'll Learn: Why waiting until the end of a job to ask for a testimonial is too late How to ask clients for testimonials without it feeling awkward Strategies to re-engage happy past clients—even years later The 4 best ways to utilize your content: On your website (including Featured Project Pages) On social media (the right way) In paid ads (and how to test what works) BONUS: In physical mailers for neighborhood targeting   OUR QUESTIONS WE ASK IN INTERVIEWS: ACT 1- Their Problem 1. Would you please tell me your name and where you live? 2. What problem were you trying to fix? 3. Can you tell me why you wanted it fixed? What did it feel like in your old space? 4. Why did you decide to move forward now? ACT 2- Taking Action 5. How did you find us? 6. (I know we aren't the cheapest option, so)Why did you trust us with your project? 7. What was the experience like working with us? ACT 3- Resolution to The Problem 8. How are you enjoying your space now? How is it different from before? 9. What's your favorite part of the project we completed together? 10. Would you recommend "company name" to friends and family members?   Learn more about Contractor Growth Network.

In this episode of the Contractor Growth Network podcast, Aaron Horner breaks down why most contractors get "About Us" pages and testimonials totally wrong. Aaron explains the difference between real storytelling and a random list of facts, how to make your client the hero of the narrative, and how strategic storytelling can attract high-end clients, justify premium pricing, and set you apart from every "average contractor" in your market.

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Peter Ranney, co-founder and managing partner of Ranney Blair Weidmann, to unpack their unique and refined pre-construction process. Peter walks through how his team shifted from traditional estimates and disjointed design experiences to a highly structured, 100-page client journey that establishes trust, transparency, and efficiency. By controlling the design narrative, focusing on true client advocacy, and emphasizing clear expectations, Ranney Blair Weidmann now delivers high-end remodels with alignment and clarity from start to finish. Podcast Guest: Peter Ranney, Owner Ranney Blair Weidmann 42 Oak St, Roswell, GA 30075 +1 (678) 820-6317 https://www.ranneyblair.com/ Design-Build Home Remodeling Additions Kitchen Remodeling Bathroom Remodeling Key Takeaways: The Shift from Outsourced Design to Full Ownership Early in their journey, Peter's team relied on external designers, often leading to miscommunication, delays, and poor client outcomes. The transition to a fully integrated design-build approach allowed them to control timelines, eliminate misalignment, and focus on client experience. Start the Sales Process in the Living Room, Not the Kitchen Instead of jumping straight into measurements, Peter initiates consultations in the living room to foster creativity and uncover the client's real problems. This sets the tone for trust, collaboration, and bigger-picture thinking beyond surface-level design requests. The Power of the Project Summary Letter After the in-home consultation, Peter presents a formal, typed letter on letterhead recapping client frustrations and goals. This old-school touch confirms the client feels heard, sets expectations, and serves as the north star for all design decisions moving forward. 100-Page Process Document Builds Trust Through Transparency At the showroom, clients are walked through a highly visual and interactive document showing past projects, pricing structure, punchlists, and processes. This immersive experience shifts the conversation from price anxiety to partnership and problem-solving. Design to Solve, Not to Budget Ranney Blair Weidman focuses first on solving problems through creative design, not fitting within arbitrary budgets. Pricing is presented by area with modular options, giving clients control over scope while preserving the integrity of the design. Memorable Quotes: "We're not designing to

In this episode of the Contractor Growth Network podcast, Sean Holleran and SEO expert Patrick dive into how AI is reshaping search—and what that means for contractors relying on SEO. They break down the shift from traditional keyword ranking to AI-powered answer engines like ChatGPT and Google's AI Overview, and explain how to structure your content to still get found. Whether you're wondering if Google is dead (it's not) or how to optimize for tools like Perplexity and Bing, this episode will help you stay ahead of the curve. Key Takeaways AI Search Is Changing the Game Google and ChatGPT are rewriting how people search: AI now scans for concise answers, not full-page rankings. Questions and paragraph snippets matter more than ever. It's no longer just about clicks—being the answer is the goal. Concise Answers Beat Long-Form Hooks Content must lead with the answer: Gone are the days of slow storytelling intros. Start with the clear, factual response—then build context. This helps tools like Google AI and ChatGPT surface your content. Google Isn't Dead, It's Adapting Despite the hype, traditional SEO still matters: Google still dominates local and service-based searches. Schema, page speed, links, and on-page SEO are still relevant. Now it's about blending classic SEO with AI-readiness. Search Everywhere Optimization It's no longer about ranking on one platform: Get reviews on Bing, Angi, Houzz, and Facebook—not just Google. Claim and optimize your Bing Places listing. YouTube videos (with transcripts) are also being surfaced in AI answers. AI Loves Structure and Fresh Data Make your content AI-scannable: <li data-start="1925" data-end="1

Are you paying for SEO but not seeing results? Patrick, CGN's in-house SEO specialist, joins us to expose the truth behind SEO strategies that don't work—and how to tell if your current SEO investment is really paying off. We break down how to measure SEO performance the right way, what bad SEO looks like, and the key tools every contractor should have access to. Key Takeaways: - The 3 (actually 4) pillars of SEO: Technical, Content, Off-Page, and Local SEO - What SEO ROI really means and how to calculate it - How to set SEO goals that align with business growth - Red flags that your SEO company is doing nothing - Why page 2 on Google might as well be invisible - The tools you must own: Google Analytics, Google Search Console, Google Business Profile - Why thin content and doorway pages waste your money - How to track keyword rankings and spot real improvement - The danger of relying on impressions and clicks alone Own your data. Know your rankings. And stop paying for SEO that doesn't work.  Visit ContractorGrowthNetwork.com to get an audit or speak with an expert. 💻 Ready to grow your contracting business?  Visit https://www.contractorgrowthnetwork.com for expert resources and support! Connect With Us: 📸 Instagram: https://www.instagram.com/contractorgrowthnetwork1/ 📘 Facebook: https://www.facebook.com/contractorgrowthnetwork/ ✨ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 🎙️ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode,Logan Shinholser interviews Dr. Anna Hunter, Director of Learning & Development at JobTread, to unpack how human behavior directly impacts digital adoption in construction companies. Anna explains why technology is only as effective as its implementation, how to create true team buy-in, and how contractors can avoid wasting thousands on unused tools. The conversation dives into key behavioral strategies like building software champions, structuring healthy incentives, and identifying root problems before investing in tech. With practical analogies and tactical steps, this episode bridges the gap between strategy and psychology in software rollout. Key Takeaways: Clarity Comes Before Software Before adopting software, companies need to clearly define their core operational problems. Jumping into tech without this clarity often leads to frustration and failure. The Champion Model Works Successful tech rollouts often rely on "champions" — team members who believe in the software and lead by example. Identifying the right personality types for this role (not just the loudest volunteer) is crucial. Start with the Team, Not the Tool The most effective companies get their teams involved in diagnosing problems and shaping processes before software ever enters the picture. Top-down mandates often backfire. Incentives Should Match the Culture Incentivizing new habits (like filling out daily logs) can work, but it must be tied to accountability. Small, visible rewards can spark pride and momentum, especially when tied to public progress tracking. Staged Rollout vs. All-In: Choose Wisely Rolling out software can happen gradually or all at once, but both approaches require preparation, peer support, and leadership alignment. Owner's Role: Understand and Translate Leaders don't need to be tech experts, but they do need to understand the software well enough to explain its value to their team — and to calm fears about being replaced. <hr data-start="2171" data-end=

Overview Want to know why some contractors dominate local search while others don't even show up? In this episode of the CGN Podcast, we sit down with CGN's SEO Manager, Stephanie, to walk you through how to optimize your Google Business Profile (formerly Google My Business) and turn it into a lead-generating machine. From avoiding common mistakes that lead to suspension, to learning how to rank in Google Maps, this episode is packed with actionable steps for contractors serious about growing their local presence online. Episode Highlights What is a Google Business Profile (GBP) and why it matters for contractors The difference between local SEO and traditional SEO The exact checklist CGN uses to audit client profiles How to properly set up NAP (Name, Address, Phone Number) consistency Photo and video best practices to boost conversions How to use posts, reviews, and core service offerings to improve ranking Troubleshooting common issues like duplicate listings and account suspensions Advanced tips for expanding visibility using business hours and insights Key Takeaways GBP is your digital storefront—often the potential clients' first impression of your business. You should aim to have 2–5 well-defined core offerings on your profile, not an overwhelming list of everything you do. Posting weekly, uploading high-quality photos, and responding to all reviews (good and bad) significantly helps local SEO. Extend your business hours if available—it can help you rank during off-hours searches. Use Google Business Insights to monitor clicks, calls, and profile views—it's free and powerful. Book your GBP Audit with Stephanie! https://www.contractorgrowthnetwork.com/contact/

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Kyle Hunt, remodeling business coach and founder of Remodelers on the Rise. Kyle breaks down his signature "Remodelers Roadmap"—a six-system framework designed to simplify and strengthen every core aspect of a remodeling business. From financials and marketing to people and operations, Kyle shares actionable advice and mindset shifts that help remodelers move from chaos to clarity in their business strategy. Key Takeaways: Start with Strong Financials Kyle emphasizes that a healthy remodeling business begins with financial clarity: Understand job costing, gross vs. net profit, and pricing strategy. Establish a solid financial foundation to support sustainable growth. Avoid burnout by making your business serve your life—not the other way around. Marketing Isn't Optional—It's the Engine Kyle shares how too many remodelers treat marketing like a side task instead of a strategic priority: Every business owner must be a student of marketing—even if they're not executing it directly. Build a clear marketing plan and pair it with a defined budget. Track lead sources consistently to make data-backed decisions. Sales Requires a Repeatable Process A wishy-washy sales approach leaves clients confused and kills conversion: Define your "This is how we work" process in 3–5 clear steps. Display your sales process on your website and reinforce it in person. Charging for design becomes easier when clients understand the value and flow. Production Is About More Than the Build Kyle urges remodelers to elevate the client experience from day one on the job site: Pre-construction meetings are essential to set expectations and avoid surprises. A systematic "final 5%" process ensures projects end as strong as they start. Communication, cleanliness, and consistency are critical soft skills on the job. Your People System Drives Your Success The quality of your remodeling business is directly tied to the quality of your team: Empower team members with 1-on-1s, leadership development, and capacity checks.</li

In this episode of the Contractor Growth Network podcast, Logan Shinholser talks with Todd Dawalt, founder of Construction Leading Edge and host of The Construction Leading Edge Podcast. Together, they dive into the dangerous trap many contractors fall into, doing "just enough to start" (JETS)—and why that mentality holds businesses back from sustainable growth. Todd shares how building robust pre-construction systems, documenting processes, and creating real clarity in communication can make the difference between chaos and control on a jobsite. Drawing from his years of coaching and consulting with construction companies, Todd walks through tactical strategies for increasing profitability and how simple documentation can solve major business problems. Whether you're a one-man band or running a team of 100, this episode is packed with insights that will help you stop winging it and start winning. How to Buy Out a Construction Project Playbook Get Paid for Estimates Masterclass Key Takeaways The JETS Mentality is Holding You Back Doing "just enough to start" creates costly mistakes and jobsite chaos. Companies need to operate with a mindset of clarity, not improvisation. Documented Systems Drive Profitability Contractors often mistake "it's in my head" for a system. Writing things down can solve 80% of common construction business problems. Pre-Construction is Where the Money Is Made Profits are built (or lost) before the job even begins. Pre-construction systems reduce change orders, stress, and delays. Turn Chaos into Predictability Without structure, your team will make up their own rules. Checklists, job books, and templates create consistent results. Leadership Isn't About Hustle—It's About Systems Business owners need to graduate from "doer" to "le

AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era. Discover how Marcus's new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google. Key Takeaways: What "Search Everywhere Optimization" means for your business How contractors should adapt to AI tools like ChatGPT Why long-form video is making a comeback The 5 pillars of Endless Customers How to sell and communicate like 0.1% of your market Building trust with AI-powered experiences Want to learn more about Endless Customers?  Visit https://www.endlesscustomers.com/    Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/  Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Client testimonials can be the most powerful marketing tool for contractors—but are you using them effectively? In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean to break down why testimonials are critical for building trust, attracting leads, and standing out from the competition. Key Takeaways: Why testimonials outperform traditional marketing for contractors The difference between testimonials and online reviews (Angi, Google, etc.) Where to use testimonials—ads, websites, email marketing & more The best time to ask for a testimonial (hint: it's not after the project ends) Overcoming common obstacles: client hesitation, camera shyness & more Should you pay for testimonials? The truth about using actors vs. real clients How testimonials impact SEO and lead generation Listen now and learn how to make client testimonials work for your business! Ready to grow your contracting business? Visit www.ContractorGrowthNetwork.com for expert resources and support!  Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/  View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/   Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it's not structured correctly, it could be hurting your business instead of generating leads. Ian shares essential Website 101 tips, covering: The real role of a contractor's website and how to optimize it for leads Common website mistakes that turn away potential clients SEO basics to improve visibility on Google The importance of high-quality images & videos for credibility How to structure calls-to-action (CTAs) for higher conversion rates Why site speed and mobile optimization matter more than ever If your website isn't generating leads, this episode will help you identify what's wrong and how to fix it—without hiring a web developer! Subscribe now and start turning your website into a lead-generating machine! Ready to grow your contracting business? Visit www.ContractorGrowthNetwork.com for expert resources and support!  Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/  Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode of the Contractor Growth Network Podcast, Logan sits down with Devon Vought, owner of Vought Construction, to uncover the secrets behind his success in the luxury home market. Devon shares how he elevated his construction business by focusing on exceptional client experiences and maintaining premium service standards. From charging $1,200 per square foot for new builds to hosting housewarming parties for clients, Devon reveals how personalized touches and meticulous attention to detail have helped him attract high-end clientele and generate consistent word-of-mouth referrals. Tune in to learn: How to transform your contracting business into a premium brand The role of relationship building in the luxury market Practical steps to improve client communication and experience Why hosting exclusive client events can be your best marketing strategy If you want to break into the ultra-luxury market, this episode is packed with actionable insights that will help you stand out from the competition and build deeper client relationships. Check out Vought Construction's website and see how Devon delivers a next-level client experience that keeps clients coming back! Ready to grow your contracting business? Visit https://www.contractorgrowthnetwork.com for expert resources and support! Connect With Us: 📸 Instagram: https://www.instagram.com/contractorgrowthnetwork1/ 📘 Facebook: https://www.facebook.com/contractorgrowthnetwork/ ✨ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 🎙️ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode of the Contractor Growth Network Podcast, we sit down with Daniel Phan, Senior Creative Designer, to tackle a crucial question: Is your logo helping or hurting your business? Daniel has spent years crafting brand identities, designing logos, and building strong visual foundations for contractors and businesses. Today, he shares expert insights into what makes a great logo, how branding influences client perception, and whether it's time for an update. 🔑 Key Takeaways: Why logos matter in contracting and home services What elements make up a strong, scalable logo Common mistakes in logo design (and how to avoid them) When (and why) you should update your logo How to choose the right designer for your rebrand From social media icons to truck wraps, Daniel explains where and how to use different versions of your logo for maximum impact. If you've ever wondered whether your branding is holding your company back, this episode is a must-listen! --> Dan's Pinterest Board! Logo Design Pin 🎧 Listen now and take your brand to the next level!   Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support!  Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/  View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/   Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Here is our favorite podcast from 2024! If you didn't have a chance to listen to this episode earlier in the year, now is your chance!  WATCH OUR NS BUILDERS BRAND BREAKDOWN VIDEO HERE: https://youtu.be/a27JGE7TbNc Today we talk to Nick Schiffer, the visionary behind NS Builders and a titan in the realm of social media within the home building industry. With a following of over 300,000 across various platforms, Nick has leveraged his expertise and passion for craftsmanship to become a leading figure in sharing valuable insights, project showcases, and invaluable tips for both enthusiasts and fellow contractors. Join us as we explore the origins of NS Builders and the man himself, Nick Schiffer. Discover how his commitment to intentionality and high-quality craftsmanship became the cornerstone of his brand and how these values have guided the evolution of NS Builders. We delve into the strategic decisions behind focusing on brand development and the pivotal moments that marked the growth of his business. Furthermore, Nick discusses common pitfalls contractors and home builders face in their social media strategies and how to build a brand that lasts.  This episode offers a rare glimpse into the mind of a creative entrepreneur who has successfully merged craftsmanship with digital savvy to build a powerful brand in the home-building space

In this second half of our interview with AJ Ballantine, discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design!   In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits.  Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key Takeaways: Streamlining sales and design systems. Reducing timelines without sacrificing quality. AJ's actionable tips for contractors.    🎧 Tune in now to transform your contracting business!   Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support!  Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/  View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/   Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design! In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits. Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key Takeaways: Streamlining sales and design systems. Reducing timelines without sacrificing quality. AJ's actionable tips for contractors. 🎧 Tune in now to transform your contracting business!   Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support!  Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/  View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/   Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!

In this episode of The Contractor Growth Network, host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian Miclean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting business. Whether you're a seasoned contractor or just starting out, this conversation will equip you with the tools to refine your outreach and amplify your impact. Tune in for expert advice and practical tips you don't want to miss!

In this insightful episode of the Contractor Growth Network, host Logan Shinholser talks with Tanner Mullen, founder of DripJobs and owner of a thriving painting company in Florida. Tanner shares his journey in the contracting world and dives into the powerful role automation and technology play in solving the everyday pain points contractors face. Drawing from his real-world experience as a business owner and his expertise with DripJobs, Tanner breaks down how contractors can simplify scheduling, improve client communication, and tackle time-consuming tasks with automation. If you're a contractor looking to streamline operations, grow your business, and deliver exceptional results for your clients, this episode is packed with actionable insights. Join us to learn about game-changing tools and strategies that can help contractors achieve more while working less. Don't miss out on Tanner's tips for sustainable growth, operational efficiency, and making the most out of tech in the contracting space! Check out Drip Jobs here: https://www.dripjobs.com/?utm_source=google&utm_medium=cpc&utm_campaign=HD-DripJobs-Search-NA-Brand&utm_content=165541702264&utm_term=drip%20jobs&utm_source=google&utm_medium=cpc&utm_campaign=HD-DripJobs-Search-NA-Brand&utm_content=165541702264&utm_term=drip%20jobs&gad_source=1&gclid=Cj0KCQiAoae5BhCNARIsADVLzZcx1E5ei-5ovwPkZkB7TBJPOSvVE3ddIUgfDjGmp_ONiYruZPk3pHEaAsuJEALw_wcB

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Chris Lalomia, founder of The Trusted Toolbox, a handyman and remodeling company generating over $3 million annually. Chris shares his journey from corporate life to building a thriving handyman business with 15 employees and how he expanded into the remodeling space. The conversation dives deep into the operational and marketing strategies that helped Chris scale his business, the challenges of balancing handyman and remodeling services, and why staying focused on what you excel at is key to success. Chris also offers practical tips on training employees, managing customer expectations, and navigating industry trends. Tune in to learn how to cross-promote services and grow your business in the home services industry. Keywords: handyman business, remodeling business, home services industry, scaling a business, business operations, contractor marketing, Chris Lalomia, The Trusted Toolbox, business growth, training employees, customer service, contractor podcast.

In this episode of Contractor Growth Network, host Logan Shinholser shares the biggest mistakes that remodelers make when starting their social media and best practices for fixing them. This presentation was originally given live at Remodeler's Advantage Summit in San Diego, CA.

In this episode of Contractor Growth Network, host Logan Shinholser sits down with Liz Chism, process and systems mastermind, to talk about her unique approach to creating systems that gets the entire team involved and bought in on the process. Getting the whole team bought into the "why," and then the "how."   0:00:00 How Liz mastered systems in the brewery industry 0:09:11 How to make your systems sustainable for the long term 0:12:54 How to correct without hurting morale 0:14:36 How to team up with your crew against the problem 0:20:09 Creating SOPs as a result of questions to your team 0:23:07 How to handle pushback from the team 0:30:48 The 5 step process to simplify your systems 0:44:44 The easiest way to document changing systems 0:47:40 The biggest takeaway to implement today

In this episode of Contractor Growth Network, host Logan Shinholser sits down with Kyle Hunt, the mastermind behind Remodelers on the Rise, to explore how contractors can maximize their remodeling profits by adjusting the six key financial dials. Whether you're looking to boost your bottom line, improve cash flow, or streamline your business processes, this conversation is packed with actionable insights that will help you succeed. Kyle shares his years of industry experience and offers practical advice on how to take control of your financials and grow a profitable remodeling business. Don't miss this chance to learn from the best!

In this episode, we sit down with Aaron Horner to uncover the top 5 video marketing mistakes that could be costing you views and conversions. From poor targeting to neglected analytics, we break down each mistake and provide actionable tips on how to fix them. Whether you're a seasoned marketer or just starting out, this podcast will help you refine your video marketing strategy for better results.

In this episode of The Contractor Growth Network, host Logan Shinholser sits down with CGN's SEO expert, Stuart Hendry, to unravel the mysteries surrounding AI's role in search engine optimization. Together, they dive deep into what's genuinely transformative in AI-driven SEO and what's simply marketing buzz. From understanding the latest tools and technologies to practical tips on integrating AI into your SEO strategy, this episode is a must-listen for anyone looking to stay ahead in digital marketing. Whether you're an SEO veteran or just getting started, Logan and Stewart provide valuable insights to help you distinguish between real opportunities and overhyped trends.

Join Logan Shinholser as he talks to CGN's social media expert, Sean Holleran, and dives deep into the essential marketing strategies for contractors to promote their work at job sites effectively. As the busy summer season rolls on, Logan and Sean emphasize the importance of capturing content from ongoing projects to create impactful marketing materials. The discussion highlights practical tactics, including the use of yard signs, door hangers, and effective photography to showcase before-and-after transformations. this week, learn how to position yourself as a leader in your community, foster neighborly connections, and promote your work confidently. Whether you're just starting out or looking to enhance your marketing efforts, this episode is packed with actionable insights to help your contracting business flourish

In this episode of The Contractor Growth Network, Join our host, Logan Shinholser, as he sits down with his father, Steve Shinholser, to explore the secrets behind building successful businesses and maintaining lifelong customers. Steve shares his journey from starting a lifeguard business right out of college to founding Premier Ponds, a company he ran for 20 years. He discusses the importance of customer retention, the lessons learned from his ventures, and the strategies he employed to create businesses that were easy to run and highly profitable. Tune in to hear valuable insights on customer service, business growth, and achieving a win-win situation for both business owners and customers.