Airbnb’s Expansion Strategy: How Services and Experiences Are Changing the Trip

Today’s Skift Travel Podcast was recorded live at Skift Forum Asia Bangkok when Airbnb Chief Business Officer Dave Stephenson joined us to unpack one of the company’s biggest launches in years: the global expansion of curated experiences and in-stay services. Stephenson shares how Airbnb is integrating new offerings like private chefs, trainers, spa treatments, and local-led activities directly into the app—and why these features are available not only to travelers, but also to locals. The conversation explores how Airbnb is shifting toward a full-trip platform by combining bookings, services, and activities in one place. Stephenson also explains the company’s localization strategy across Asia-Pacific, its response to economic uncertainty, and the growing role of pop culture in shaping travel behavior. From Michelin-star ramen in Tokyo to wellness treatments in your New York apartment, Airbnb is aiming to remove friction and deliver more personalized, high-quality travel experiences—without requiring you to stay in one of its listings. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.