About this episode
This week Sarah Kopit and Seth Bork’s are joined by JourneyWoman’s (https://journeywoman.com/author/carolyn-ray/) Carolyn Ray and Intrepid Travel’s (https://www.intrepidtravel.com/) Leigh Barnes to discuss the growing trend of solo women travelers over 50. They explore the challenges and opportunities within the travel industry, highlighting a recent survey that shows a significant percentage of women feel ignored. The conversation dives into the importance of safety, empowerment, and authentic marketing, as well as the changing perceptions of aging and adventure. The guests share insights on how travel is becoming a means of self-discovery for older women, and they discuss the increasing popularity of destinations like Saudi Arabia for this demographic. The speakers discuss the allure of travel, the challenges of marketing to this demographic, and the impact of single supplements on solo female travelers. They explore the need for solo travel experiences and the potential of intergenerational travel. Finally, they share insights on creating welcoming environments for solo travelers and engage in a rapid-fire question round. Takeaways 70% of women over 50 felt misunderstood by the travel industry. The travel industry is starting to recognize the market for solo women travelers. Women over 50 are seeking unique and adventurous travel experiences. Safety and trust are crucial for women travelers. Women are making their own travel decisions, often independently. Marketing to older women is often overlooked in the travel industry. Women prefer authentic storytelling over traditional marketing. The perception of aging is changing, with older women being more adventurous. Health trends are influencing older women's travel choices. Travel is seen as a way to discover oneself, not just a vacation. Part of the allure is safety in travel for women. Women over 50 do not want to share a room. The most affluent travelers are aged 65 to 74. Discounting in travel doesn't build long-term relationships. Women want to travel solo without friends. Intergenerational travel is a growing trend. Travel companies should listen to women travelers. Creating welcoming environments is crucial for solo travelers. Stereotypes about senior travelers need to be challenged. Women over 50 are adventurous and willing to spend on travel. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.