About this episode
Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insights succeed. A masterclass in understanding what drives human behavior and why the most effective answers aren't always the most logical. Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/ Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Learn more about your ad choices. Visit megaphone.fm/adchoices