067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing

Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information. It was an extremely interesting talk on a topic that fascinates me. Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing Subscribe on iTunes or Stitcher Radio The Learning Leader Show “According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.” Some Questions I Ask: What one common characteristic do all high achievers leaders share? How can someone ease the pain of high prices? What are your thoughts on “high price = high value object?” Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage? Why is oxytocin so important? What is The Persuasion Slide Model? How can it help people in their everyday lives? In This Episode, You Will Learn: The power of focus and why it’s so important How certain phrases or word choices can manipulate you Why it’s important to think of the other person in the conversation A deep dive in persuasion and why it must be ethical How it can help to briefly touch someone’s shoulder Great qualities for leaders: Humility and having an open mind “I work to translate the findings from neuroscience into actionable advice.” Continue Learning Read: Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing Go To: www.RogerDolley.com Follow Roger on Twitter: @rogerdooley You may also like these episodes: Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts Did you enjoy the podcast? This was a jam packed episode full of great content. Roger Dooley is leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this? Send them to The Learning Leader Show! Episode edited by the great J Scott Donnell Bio From RogerDooley.com Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.