![#270 How To Succeed in the Fitness Industry Post COVID-19 [w/ Jonathan Goodman]](https://static.libsyn.com/p/assets/6/0/2/6/602622cb9c56b20e5f2e77a3093c12a1/IMG_9281.jpg)
June 11, 2020
#270 How To Succeed in the Fitness Industry Post COVID-19 [w/ Jonathan Goodman]
Joe DeFranco's Industrial Strength ShowAbout this episode
This week Joe is joined by Jonathan Goodman - founder of the Personal Trainer Development Center and Online Trainer Academy Certification . Jonathan has authored 11 books and lived in 10 different countries. He's also the host of the Online Trainer Show (available on iTunes, Spotify & YouTube). Highlights from Joe & Jon's conversation include: Why Jonathan feels the fitness industry was "broken" long before COVID-19; The point at which Jon realized personal training was NOT a viable career option; Why Jon is optimistic about the fitness industry POST COVID-19; Entrepreneurship vs Intrapreneurship; Focussing on ONE THING vs Being really good at one thing & "good enough" at a few other skills; The 4 most important skills needed to be successful in ANY business; The one aspect of the personal training business that Joe feels most trainers suck at; Finding your "1% uniqueness"; The #1 area that Jon feels most personal trainers need to get better at; Separating yourself from the pack in the fitness industry; The similarities between "designing an effective training program" & "growing a successful business"...plus much More! *For Show Notes & Timestamps visit www.IndustrialStrengthShow.com