March 25, 2016
Immediately's Branko Cerny on The Rise Of Bottoms Up Sales and The Importance of Branding For Enterprise SaaS Companies
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The PitchAbout this episode
Branko Cerny is the Founder and CEO at Immediately , the mobile platform for modern sales professionals whose mission is to elevate sales back to it’s core foundation, a relationship driven craft. Immediately has some of the US’s finest backing in terms of investment with the likes of Naval Ravikant @ AngelList, Ryan Holmes @ Hootsuite, Jonathan Abrams @ Friendster and Nuzzel and previous guest Kate Shillo @ Galvanize. In Today's Episode You Will Learn: 1.) How Branko made his way into the world of tech and came to be CEO @ Immediately? 2.) How does Branko find being one of the youngest enterprise CEO in the business? What are the challenges and what are the benefits? 3.) What can enterprise companies learn from the likes of Tinder and Equinox? How important is brand building for emerging enterprise sales companies? 4.) To what extent will we see the bottoms up sales process continue in enterprise sales? How does this change Immediately approach to UX, UI and brand building? Why did Branko choose to focus on a mobile platform with Immediately? 5.) How did Branko come to meet his stellar lineup of investors? What value add was he looking for when assembling the lineup? Is he concerned by the large number of investors Immediately has at an early stage? Items Mentioned In Today's Show: Branko's Fave Blog or Newsletter: First Round Review , Nir Eyal Branko's Fave Productivity Tool: Intercom , Moleskin Notebook (Harry's Productivity Tool too!) Branko's Fave Book: American Gods by Neil Gaiman As always you can follow The Twenty Minute VC , Harry and Branko on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! How many emails do you have in your inbox right now? A hundred? A thousand? The answer is too many. But here’s the thing—even though I knew I wanted to do something about it, I didn’t know how. It’s called SaneBox. SaneBox sorts through your email and moves all of the trivial stuff into a different folder so the only messages in your inbox are the ones you actually want to see. Visit sanebox.com/20VC today and they’ll throw in an extra $20 credit on top of the two-week free trial.