About this episode
In this episode Sal, Adam & Justin speak with trainer Braydon Barrett of Look Like You Lift. His background and how he got into the fitness space. (3:53) How he social media as a tool for educating. (5:30) You MUST coach in person if you want to be successful. (6:55) Why he is NOT a fan of the big box gym model. (9:36) Approaching everything in life with a scientific plan of attack. (11:17) Concept. Literature. Application. (13:24) Biggest misconceptions heard from his clients. (15:38) Using the foundation of powerlifting to his benefit. (20:40) Why strength is the MOST physical attribute that you can improve. (28:56) How strength contributes to mobility. (31:45) Debunking the myth that high-protein drives cancer. (35:19) His journey as an entrepreneur. (39:15) Biggest weakness and challenges in his business. (43:38) The new wave of 'fitness influencers' on TikTok. (50:45) The value of creating free content to grow your community. (56:03) The negativity of TikTok. (1:03:22) Raising a child in this digital world. (1:06:30) Invaluable lessons through farm work. (1:15:34) His take on fitness being politized. (1:17:48) What does his coaching onboarding look like? (1:19:25) Related Links/Products Mentioned Visit NCI's Ultimate Coaching Kit for an exclusive offer for Mind Pump listeners! March Promotion: "Time-crunch Bundle" (MAPS 15 Minutes, MAPS Anywhere, MAPS Prime + Eat for Performance eBook ALL for only $99.99!! Mind Pump #1382: Why Everyone Should Squat Mind Pump #1057: How To Get Stronger For Fat Loss & Muscle Building Mind Pump #2027: How To Improve Your Squat, Bench, And Deadlift Strength Mind Pump #1500: Seven Lies Fitness Influencers Love To Tell Mind Pump #1052: Why Fasting May Be Making You Fat Mind Pump #1872: Eight Benefits Of Lifting With Light Weight Mind Pump #1922: Fatphobia & Other Lies That Are Keeping You Fat, Unhealthy & Sick Mind Pump #865: Stan Efferding- The World's Strongest Bodybuilder Mind Pump Free Resources Mind Pump Podcast – YouTube Featured Guest/People Mentioned Braydon Barrett ( @looklikeyoulift ) TikTok Braydon Barrett ( @looklikeyoulift ) Instagram Free Discord Justin Brink DC ( @dr.justinbrink ) Instagram Jordan Peterson ( @jordan.b.peterson ) Instagram Stan "Rhino" Efferding ( @stanefferding ) Instagram