1975: How Organifi Scaled to Be a $100 Million Company With Mae Steigler

In this episode Sal, Adam & Justin speak with Mae Steigler, CEO of Organifi. Mae's unforgettable Sal moment. (1:15) From employee 1 to CEO. (3:34) The 24-Hour Fitness connection. (6:05) Her shift from animal to human health. (7:45) Her unconventional rise to the CEO seat. (10:39) The importance of building the foundation first. (12:51) How did they source and create their first formulation? (16:13) The biggest challenges of scaling a supplement company. (19:09) The heartbeat of their company. (20:40) Where does the bulk of their revenue stream come from? (25:34) Any surprising markets they have found themselves in? (31:09) The moment they knew Mind Pump was a special partner. (33:46) The value in meshing customer service and sales. (35:53) Organifi's criteria of who they work with. (41:02) The evolution of the supplement space and what makes her excited about the future. (44:40) Why their quality standards come first and foremost. (46:56) The good, the bad, and the ugly when it comes to margins in the supplement space. (51:23) Shaping the demand for higher quality products. (54:40) The beautiful alignment between Organifi and Mind Pump. (56:19) Related Links/Products Mentioned Visit Organifi for the exclusive offer for Mind Pump listeners! **Promo code MINDPUMP at checkout** December Promotion: At-Home Holiday Bundle (MAPS Anywhere, MAPS Suspension, MAPS PRIME, and The No BS 6-Pack Formula all for the low price of $99.99!) Mind Pump #1945: How To Formulate A Supplement That Works With Shanais Pelka Mind Pump #1755: Insider Secrets Of The Supplement Industry With Mike Matthews Mind Pump Podcast – YouTube Mind Pump Free Resources Featured Guest/People Mentioned Mae Steigler ( @maesteigler ) Instagram Drew Canole ( @drewcanole ) Instagram Hal Elrod ( @hal_elrod ) Instagram Shanais Pelka ( @niifounder ) Instagram