Anchored Podcast Ep. 258: Ted Upton on Being Cheeky — A Closer Look at Fly Reels

Ted Upton is the founder and CEO of Cheeky Fishing , a brand known for its high-performance fly reels and commitment to innovation in the angling industry. An avid fly fisher and entrepreneur, Ted combines his passion for the sport with a dedication to creating durable, functional gear designed to elevate the fishing experience. Ted's mission extends beyond products, fostering a sense of community through events like the Cheeky Schoolie Tournament, which promotes conservation and camaraderie among anglers. In this episode of Anchored , we discuss how Cheeky got its start and take a closer look at what’s really in a fly reel. Learn more about your ad choices. Visit megaphone.fm/adchoices