Anchored Podcast Ep. 185: Al Perkinson on Bajio Sunglasses and Cause Marketing in Fishing

Al Perkinson is someone I’ve looked up to for a long time. For seventeen years, he was the CFO of Costa Sunglasses, where he led brand strategy, marketing, ecommerce and more. Al is an avid fly fisherman and conservationist who has a long resume of philanthropic work. On this episode of Anchored we discuss the benefits of polarised sunglasses, Al’s departure from Costa, the struggles of starting over, and Indifly , a foundation created to help strengthen indigenous communities through fly fishing. Get 20% off our Anchored Outdoors Masterclasses with code anchoredlistener20 Learn more about your ad choices. Visit megaphone.fm/adchoices