About this episode
Keep. Your. Customers. As entrepreneurs, we spend a lot of time and resources on customer acquisition. We pour effort into getting more and more new customers, because that’s how we grow our business. But in doing so, we cannot neglect the customers we already have. To sustain our growth and set our business up for long-term success, we have to delight the buyers we already have. Our special guest teacher this week is Joey Coleman, customer retention expert and the author of Never Lose a Customer Again. Coleman’s consulted the likes of Hyatt, Zappos, and Whirlpool on the art of pleasing and retaining customers after the sale, so that buyers become lifers. Today, Coleman shares his proven ways to counter buyer’s remorse, that dread feeling some customers get when they haven’t been taken care of post-purchase. Take the time to make sure your customer feels good about their purchase, and they’ll reward you for years to come. Click Play! For 3 free chapters from Never Lose a Customer Again , visit joeycoleman.com/book SUBSCRIBE ON APPLE PODCASTS Spotify | Podcast Feed | How To Subscribe Give us a Rating & Review Show Links Joey Coleman Never Lose a Customer Again by Joey Coleman The post MBA983 Guest Teacher: Joey Coleman- How to Counter Buyer’s Remorse appeared first on The $100 MBA . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.