About this episode
It’s finally here: the long-awaited follow up to one of the most influential books on business! Robert Cialdini’s Influence made a splash when it was published in the 80’s. Now, Pre-Suasion delves even further into the psychology of persuasion. Using research-based techniques, you can bring customers, colleagues, and everyone else around to your way of seeing things in an honest, ethical way. Hear all about it: click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Sumo The #1 tool to grow your website’s traffic and your email list. Sumo powers almost 400,000 websites! Best of all, it’s free! Get started with their basic plan over at Sumo right now! Tommy John Tommy John is the revolutionary men’s underwear brand that’s redefined comfort for guys everywhere! Each pair is crafted from ultra-lightweight fabric for maximum breathability. Tommy John underwear is backed by the best-pair-you’ll-ever-wear-or-it’s-free guarantee! Hurry to tommyjohn.com/mba to experience life-changing comfort AND get 20% off your first order! Show Links: WebinarNinja Get the book here: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini The post MBA793 Must Read: Pre-Suasion by Robert Cialdini appeared first on The $100 MBA . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.