MBA2164 How to Use UTM Links to Know Which Marketing Efforts Are Working

Are your emails actually working to create leads or customers? How about your blog? Your social posts? Your YouTube channel? How do you know? UTM links is how you know! The “Urchin Tracking Module” is the secret weapon of every results-based marketer. These strings of characters might look unwieldy, but they serve an important purpose: telling you exactly how people ended up at the web address you worked so hard to get them to. “Tracking” is the key word here. Today, we explain what UTM links are, how they work, and (most importantly) how you can start using them to find out what’s working (and what’s not) for your business. In fact, in this episode we’ll give you a perfect little tool you can use to create your own UTM links for all your content. Hear why UTM links are so game-changing, learn how to apply them, and get a free tool you can use to make it all happen. Click Play! SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.