About this episode
When you’re running (and funding) your own business, it’s smart to avoid too much risk. …but you can’t avoid all risk. And at some point, risk avoidance starts to look like cheating yourself out of greater success. Every business reaches a moment where you have to ask if the time, money, and effort you invested is likely to pay off. If the answer is no, you bail or pivot (no shame in that). But if the answer is yes, it makes no sense to go in halfway. It’s time to commit. Today, we share some of the most clear signals that your business or product is ready for your full attention. When these signs appear, you’re most likely in a situation where a major investment of time, money, and effort is the smartest play. With examples from our own experience, we’ll paint a picture of what that moment looks like. You should always be smart, cautious, and subject your ideas to thorough validation. But once you’re beyond validation, it’s time to swing for the fences. Failing to succeed because of inaction is just as tragic as failing to succeed because of incorrect action. When the lights are green, it’s time to GO. Click Play! SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.