About this episode
What’s your online course worth? That can be a tough question, but it’s one you have to answer. Price it too low, and you’ll cheat yourself out of revenue. Price it too high, and you’ll alienate buyers. So where’s the Goldilocks zone? And how can you find it for your course? If you think our answer is “it depends,” think again. Today, we’re offering a firm answer, based on the one single factor that actually, truly, realistically determines what people will pay for knowledge and expertise. Hear our simple — but specific — formula for finding your number. With real world examples (including from our own business), learn why your ideal customer is willing to pay more than you might think. Plus, learn how to show your leads exactly why the price is right, so buying your course is a no-brainer. Click Play! SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.