About this episode
Read this before you spend a dime on Google ads! And also…y’know, listen to the episode. It’s Q&A Wednesday, and we’re helping a listener with a brand-new business figure out what’s wrong with their Google game. After running ads for a bit, the return on investment just isn’t there. Why not? Is it the channel itself or the execution? Or both? Today, we discuss how Google ads work, and how to make them work better. With a little experimentation, you can make an informed decision about how to spend your marketing budget. Learn how to give your Google ads the best chance to create customers — Click Play! The 22 Immutable Laws of Marketing by Al Ries and Jack Trout To submit your questions, visit 100mba.net/q . SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.