About this episode
Some customers are worth more of your time and resources than others. I know, that sounds harsh. But it’s better for all customers when you understand this simple truth. It’s not that your “best” customers are inherently superior. It’s just that they’re a better fit for your product or service. …which means they’re worth a little extra love. Today, we discuss how to figure out who your real cheerleaders are: the ones who stay engaged, love what you do, and spread the word. Then, we’ll talk about how to recruit even more customers who fit that profile. Focus on the customers who give you the best ROI and CLTV. Click Play! 1,000 True Fans by Kevin Kelly The MerryMaker Sisters SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.