About this episode
Ever Googled your own business? Sure you have. But what were you trying to accomplish? Today, we’re discussing how to use Google’s search results strategically. No, this isn’t exactly an SEO lesson. But it’s a way to use Google to shape and act on your broader marketing objectives, systematically. What can you learn? And what can you do about it? Those are the questions you should approach Google with. We’ll lay out a step-by-step procedure for Googling, organizing the data, and acting on it. This can be crucial to controlling the narrative around your brand. After all, if you’re not helping to tell your brand’s story, it’ll be left up to everyone else to tell for you. Get a handle on your online reputation. Have a voice in your own business’s story. Click Play! SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.